
Dynamic F&B and FinTech professional with over a decade of experience leading end-to-end customer engagement, sales expansion, and digital payment transformations across the UAE and GCC. I specialize in bridging technology and business, driving merchant acquisition, onboarding, and retention for CloudPOS, SaaS, and Payment platforms. Known for building strong partnerships with acquiring banks, payment processors, and F&B operators, I excel at delivering scalable solutions that accelerate go-to-market success and operational excellence. My leadership in cross-functional teams and data-driven approach have consistently improved merchant growth, product adoption, and overall customer satisfaction within the F&B ecosystem.
Manager - Onboarding and Customer Service
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Diya Systems- •F&B Merchant Acquisition & Sales Leadership Driving merchant growth and activation across the F&B ecosystem through strategic sales initiatives, partnership development, and market expansion.
- •Customer Onboarding & Implementation Excellence Leading seamless end-to-end onboarding journeys — from KYC and integration to activation — ensuring fast time-to-value and high satisfaction.
- •Payments & FinTech Integration Extensive expertise in payment gateways, acquiring banks, POS systems, and SaaS platforms, ensuring compliance, scalability, and operational efficiency.
- •Go-to-Market Strategy & Execution Collaborating with cross-functional teams to design and execute GTM strategies that enhance product adoption, retention, and revenue growth.
- •Cross-Functional Leadership & Team Development Managing and mentoring onboarding, sales, and support teams to achieve performance excellence and deliver superior customer experiences.
- •Stakeholder & Partner Relationship Management Building and nurturing strategic partnerships with financial institutions, acquirers, and payment processors to strengthen ecosystem collaboration.
- •Customer Success & Retention Driving long-term merchant engagement through proactive relationship management, data-driven insights, and value-driven service delivery.
- •Process Optimization & Performance Analytics Implementing workflow improvements, monitoring KPIs, and using analytics to enhance operational efficiency and customer satisfaction.
Computer Science Engineering
PA College of Engineering