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Pritam JanaCluster Manager
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Skills
Key Account Management
Account Based Marketing
Competitive Analysis
Micro Market Analysis
Vertical Marketing
Microsoft Power BI
Tableau
Certifications
Brand Management

London Business School | Coursera

Forecasting Models for Marketing Descisions

Emory University | Coursera

Advertisement and Society

Duke University | Coursera

International Marketing

IIT Kharagpur | NPTEL

Basics of Business Analytics using Excel, R and Power BI

Udemy

Channel Management and Retailing

IE Business School

Recognition
Leadership Roles

President of Entart (Startup Club of AU)

Educational Achievements
  • •Winner of the University-level Industry Analysis Competition "Sameeksha – 2022," organized by Hindustan Aeronautics Limited Management Academy.
  • •Winner of the "Case Study Competition" at Alliance University, awarded "Best Speaker in the Team."
    • Profile

    An MBA marketing graduate working as a Cluster Manager for Aditya Birla Health with a strong interest in competitive dynamics and strategic data-driven decisions. Enthusiastic about growth marketing, consumer behavior, and brand management, with an aim to leverage knowledge and creativity to unlock opportunities in the world's most dynamic marketplaces.

    Professional Experience
    Aditya Birla Health Insurance Co. Ltd., Cluster Manager
    Jan 2024 – present | Bengaluru, India
  • •An Account Based Marketer and Key Accounts Manager working in close collaboration with Marsh McLennan to retain 100 Cr. renewal base and acquiring market rollover corporate insurance policies.
    • Lodha Group, Marketing Intern
    Jun 2023 – Aug 2023 | Bengaluru, India
  • •Worked collaboratively with the Marketing department to successfully conclude the Micro Market Analysis and NRI Clientele analysis for close to 30k data points to understand the appropriate typology and effective IMC channels that can be implemented in the foreign markets.
  • •Worked with the Site Sourcing department to establish long-term channel partner relationships to drive maximum cliental leads.
    • Academic Profile
    MBA (Marketing), Alliance School of Business
    2022 – 2024

    Grade - 82%

    M.Com (Finance and Accounting), Calcutta University
    2020 – 2022

    Grade - 66.36%

    B.com (Hons) (Finance and Accounting), Calcutta University
    2017 – 2020

    Grade - 65.25 %

    ISC, Assembly of God Church School
    2014 – 2016

    Grade - 79.25 %

    ICSE, Assembly of God Church School
    2004 – 2014

    Grade 83 %

    Projects Undertaken
    Micro Market Analysis (Real Estate Housing Dynamics)

    Worked with the Marketing division of Lodha Group during the launch phase in Bangalore and did a

    detailed micro-market research to understand the appropriate typology that can generate maximum

    sales. This involved competition analysis, project recce, interpreting historical data sets, visual

    modeling, dashboard creations, etc.

    NRI Vertical Marketing

    Worked with the marketing division of Lodha Group during the Launch phase in Bangalore and did an

    NRI clientele analysis and interpreted close to 30k data points using Power Bi to understand and

    implement the effective IMC channels in the foreign markets to generate maximum sales leads for the

    organization.

    Understanding Consumer Behavior and Consumer Psyche for Ayurvedic Digital Brand Ayurythm

    Analyzed consumer psyche in decision-making using primary and secondary data, and suggested optimal company positioning through various positioning variables.