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Silvio Martins Marketing Manager - Strategy / Digital / UX
Profile

With a distinguished trajectory in strategic marketing, I have excelled in key sectors such as metal-mechanical, engineering, chemical, and petrochemical, expanding my global footprint, notably in pivotal regions like the USA and Europe. Deeply versed in B2B and B2C strategies, my digital marketing prowess is showcased by building digital departments from scratch, advanced user experience (UX) optimization, and significant online engagement growth. In leadership roles, I managed substantial budgets, driving ROI through rigorous performance metrics, KPIs, and meticulous controls. The successful implementation of Salesforce CRM, combined with my pioneering efforts in ESG initiatives and branding, underscores my capacity for innovation and adaptability. With a solid track record in managing collections, SKUs, and products, I am poised to lead high-performance teams, orchestrate omnichannel strategies, and ensure cohesive strategic and operational growth.

Skills
Strategic Planning|Market Research|Brand Management|Digital Marketing|Customer Acquisition and Retention|Team Leadership and Management|ROI Analisys|Budget Management|KPI and OKR|Product Launch|Advertising and Promotion|SEO|Business Development|E-commerce|Customer Experience|CRM|Data Analytics|Customer Journey Mapping|Integrated Marketing Communications|Influencer Marketing|Digital Strategy|Brand Development|Sales Management|Pricing|Consulting
Professional Experience
Head of Marketing, SmartVentures Consulting
  • •Digital Strategy and Transformation: Leadership in digital transformation projects for medium- and large-scale companies, continually adapting to market innovations and emerging trends
  • •Marketing Automation and Artificial Intelligence: Agile implementation for lead conversion using advanced tools, integrating Artificial Intelligence into campaigns, emphasizing cybersecurity and automation
    • Jan 2023 – presentSão Paulo
  • •CRM Management: Integration, optimization, and emphasis on data-driven communication between Marketing and Sales, ensuring efficient customer relationship management
  • •Digital Analytics: In-depth metric analysis enables precise and effective adjustments to marketing strategies.
  • •Web Development: Design and management of innovative digital projects with a special focus on the B2B experience, staying updated with the latest emerging technologies
  • •Mobile Marketing Expertise: Optimization in mobile marketing, excelling in User Experience (UX) and Customer Experience (CX) areas
  • •Segmented Marketing: Development and implementation of strategies tailored to B2B, B2BtoC, and B2C, ensuring maximum relevance and effectiveness for each target audience.
  • •Performance and Management: Rigorous management of OKRs and KPIs, continuously monitoring investments, assuring optimal results and return for the organization
    • Head of Marketing, Cipatex

    Achievements:

  • •Increased sales of Ebtida by 130%, making more than $1 billion a year for the last six years.
    • Sep 2015 – Dec 2022Cerquilho, Brasil
  • •Implemented Salesforce CRM for over 9,000 customers.
  • •Developed the digital area from scratch, growing major platforms to over 500k followers.
  • •Reduced the number of new collections released by Brazil's leading fashion brands by 30%.
  • •Managed products and portfolios for over 2,000 online items and 18,000 active SKUs.
  • •Launched Meta's Workplace platform, enabling effective communication among 1200 group personnel.
  • •Led ESG fronts and initiatives.

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    Responsibilities:

    Marketing:

  • •Developed and executed marketing strategies to drive revenue growth and increase brand awareness.
  • •Conducted market research and analysis to identify trends, opportunities, and threats.
  • •Managed pricing and product positioning to optimize sales performance.
  • •Led the development of customer samples and user experiences to improve customer satisfaction and loyalty.
  • •Provided global marketing support for subsidiaries in the US, Spain, and Latin America.

    • Sales:

  • •Took part in managing and controlling channels and sales teams to reach sales goals.
  • •Involvement in every aspect of the deployment and operation of Salesforce CRM to maximize both its effectiveness and its efficiency in meeting business needs.

    • Operations:

  • •Oversaw a budget of $1 million and made sure that resources were used well and costs were kept in check.
  • •Led strategic planning, including the UX program, and was actively involved in putting the OKR method and plan management routines and rituals into action.
  • •Managed the team that set up and oversaw improvements, usability changes, strategic reports, and metrics for Salesforce CRM.
    • Country Marketing Manager - Brazil, Sumitomo Drive Technologies
  • •Reported to the CEO of Brazil (SP/ITU) and the VP of Sales and Marketing Latam and from HQ Virginia/USA.
  • •Managed a budget of 1.5 million BRL.
    • Dec 2010 – Jul 2015São Paulo/ Itu, Brasil
  • •Participated in sales channel and team management and control.

    • Achievements:

  • •Participated in the business strategy and subsequent implementation and structuring of the new factory in Brazil, inaugurated in Itu/SP in November 2011.
  • •Implemented key performance indicators in the areas of marketing and commercial analysis and sales metrics for subsidiaries across the United States.
  • •Developed the marketing sector from scratch, nationalized materials, and created a new website for Brazil in collaboration with the U.S. headquarters.
  • •Contributed to market share ranging between 1.2% and 15%.
    • Marketing and Events Coordinator, WEG-Cestari

    Marketing and Events Coordinator (2009-2010)

    Marketing and Events Analyst (2005–2009)

    Jan 2001 – Dec 2010Monte Alto, Brasil

    Marketing Assistant (2001-2005)

  • •Reported directly to the Commercial Board and the President.
  • •Managed a budget of BRL 1,200,000.
  • •In 2007, I played a key role in launching a business plan for the service and user experience sector, specifically focusing on maintenance and repairs. This strategic initiative successfully generated revenue of $10 million BRL.

    • Achievements:

  • •Managed over 140 trade shows and corporate events with considerable impact on results, lead generation, and brand building.
  • •Worked with the R&D and engineering departments to create, change, and translate technical catalogs, as well as develop communication and marketing materials for the mechanical industrial sector.
    • Education
    2 / 3
    Certificates
    Languages
    EnglishSpanishPortuguese
    INTERNATIONAL EXPERIENCE
    Global experience spanning diverse locales, including Florida, Virginia, North Carolina, New York, Chicago, Valencia, Buenos Aires, Chile, Paris, Milan, Germany, China, and Hong Kong. This exposure encompasses corporate visits to global plants and distribution centers, material and supplier research, participation in trade fairs, training sessions, events, and technical site visits.
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