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Profile

Results-driven expert in online marketing, partnerships, and business development with 14 years of professional experience in digital advertising, e-commerce, tech, live streaming, and the creator economy. Skilled in client relations, user acquisition, sales, operations, and campaign management. Expertise in mobile gaming, esports, and related fields.

Working closely with leading brands, tech companies, game publishers, and top-tier influencers in the United States, Europe, Asia, and Latin America. Succesfully executed performance and brand awareness marketing campaigns working with companies like HBO, Spotify, Xfinity, HelloFresh, Surfshark, Crunchyroll, Scopely, SEGA, HoYoverse, Lilith Games.

Experience
Jan 2024 – presentWarsaw, Poland

Co-Founder & CEO

MIRAI by Streams Charts
  • •Revenue Generation: Achieved profitability and positive cash flow starting from the second month of operations, without any initial investments. Delivered and sustained an average agency margin within the 20-50% range, depending on clients and campaigns
  • •Strategic Partnerships: Secured first clients within the second month of active operations, including brands like Surfshark, Kraken, Incogni, MADMONQ, BigTime, BO3
  • •Overseeing Operations: Executed big brand awareness and performance marketing campaigns on Twitch, YouTube, TikTok, and Instagram from start to finish. Managed client communication, contracts, curations, pricing, outreach, negotiations, client reporting
  • •Client Relations: Maintained active business communication with Immutable, Surfshark, Razer, Kraken, MADMONQ, Behaviour Interactive, Plarium, Proton, Nord Security, and more
  • •Product Development: Crafted and launched the MIRAI by Streams Charts website from scratch (mockups, texts, sections). Created partnership decks, campaign briefs, media kits
    • Feb 2023 – Jan 2024Warsaw, Poland

    Director of Advertising

    Flare Stream
  • •Client Relations: Actively worked with leading brands and game publishers (The Sandbox, HoYoverse, Lilith Games, Wargaming), the biggest influencers, and top-tier talent management agencies (UTA, Loaded, Evolved, Mythic Talent, Night)
  • •Overseeing Operations: Managed influencer curations, pricing, outreach, negotiations, client reporting. Created various RFPs, agreements, and campaign briefs. Successfully closed and executed many high-margin brand deals and paid sponsorship campaigns
  • •Revenue Generation: Executed marketing budgets to maximize ROI, ensure growth, and optimize resource allocation. Established a scalable work structure using tools like HubSpot, Slack, Pipedrive, Instantly, Sullygnome, NoxInfluencer, Notion, Discord
  • •Campaign Management: Planned and executed big brand awareness and performance marketing campaigns on YouTube, Twitch, TikTok, and Instagram from start to finish
  • •Team Leadership: Managed a team of partnership and account managers, ensured their professional growth, and educated them on best client relationship practices
    • Sep 2019 – Feb 2023Warsaw, Poland

    Senior Influencer Marketing Manager

    StreamElements
  • •Revenue Generation: Managed and executed over 60 big brand awareness and performance marketing campaigns with prominent YouTube, Twitch, and TikTok influencers in the United States, Europe, and Latin America for over $10 million
  • •Client Relations: Executed brand sponsorship campaigns with Epic Games, HBO, Spotify, Xfinity, HelloFresh, Sennheiser, Scopely, HoYoverse, Plarium, Wargaming
  • •User Acquisition: Recruited and onboarded 250 big live streamers to the StreamElements DreamTeam VIP program. Provided product support, and significantly reduced churn rate
  • •Creator Partnerships: Actively worked with top-tier influencers and leading talent management agencies (UTA, CAA, Loaded, Evolved). Executed brand deals with star creators like KaiCenat, xQc, Amouranth, MitchJones, AriaSaki and many others
  • •Campaign Operations: Offered sponsorship campaigns, managed curations, outreach, negotiations. Established relationships with over 1000 influencers (YouTube, Twitch, TikTok)
  • •Significant contribution: Joined in 2019, when the company was under 30 members, and helped it grow to almost 300 members. In 2021, StreamElements raised $100 million
    • Nov 2021 – Sep 2022London, UK

    Head of Business Development

    Me3
  • •Strategic Partnerships: Forged and executed partnerships with over 30 prominent Web3 projects, including VELAS, SupraOracles, Unstoppable Domains, Ajuna Network
  • •Partner Relations: Closely worked with existing and potential partners and investors such as Maven Capital, Magnus Capital, GHAF Capital, Tokenova, and more
  • •Growth Marketing: Crafted strategic agreements (MOU, MOA), managed and executed various co-marketing campaigns and growth activities (contests, giveaways, airdrops)
  • •Community Management: Developed and executed the "Avarta Academy" online campaign which garnered over 5,000 new highly engaged and educated users
  • •Market Analysis: Provided in-depth competitor analysis and market insights reporting
    • Sep 2017 – Sep 2019Eindhoven, The Netherlands

    Senior Brand Marketing Manager

    BenQ
  • •Influencer Relations: Negotiated release of over 150 reviews of BenQ ZOWIE gear by big YouTubers (gaming, esports, tech). Reviews accumulated over 20 million views total
  • •Client Relations: Maintained established relationships with leading esports clubs, leagues, and organizations (ESL, DreamHack, PGL, StarLadder, and more)
  • •Community Growth: Developed an enthusiastic and very loyal BenQ ZOWIE community in Central and Eastern Europe. Managed BenQ ZOWIE official socials (Twitter, Facebook)
  • •Event Participation: Represented the company at big gaming festivals and international esports tournaments (ESL, DreamHack, PGL, StarSeries)
    • Jan 2018 – Dec 2018Kyiv, Ukraine

    Senior Product Marketing Manager

    Parsec Labs
  • •Client Relations: Closely worked with existing and potential partners and investors. "Ethereum Foundation Grant" recipient in May 2018 for working on Ethereum scalability
  • •Strategic Partnerships: Executed partnerships within the Ethereum ecosystem
  • •Growth: Developed marketing strategy aligned with the project goals and roadmap
  • •Community Management: Represented the company at various blockchain events, conferences, and meetups. Managed the website and official socials (Twitter, Telegram)
    • Apr 2015 – Mar 2017Kyiv, Ukraine

    Editor-in-Chief

    NAVI (Natus Vincere)
  • •Team Management: Led and managed the editorial team of NAVI (15‑20 people)
  • •Website Growth: Increased all NAVI website metrics with a notable YoY growth: 40% in visits, 40% in unique visitors, 35% in pageviews. Over 2,000 released publications
  • •Content Operations: Executed editorial strategy, content plan, and growth concepts
  • •Website Development: Crafted a new NAVI team website from scratch (navi.gg)
    • Skills
    Digital AdvertisingInfluencer MarketingPerformance MarketingBrand MarketingClient RelationsSalesBusiness DevelopmentUser AcquisitionCampaign Management
    TOOLS
    SalesforceHubSpotSlackPipedriveAsanaInstantlyApolloMixmaxDiscordNotionDocuSignGoogle SlidesGoogle AnalyticsNoxInfluencerOBS StudioJira
    Languages
    EnglishSlovakUkrainianPolish
    Projects
    2017 – 2017

    New NAVI website (navi.gg)

    I led and managed the development of the new Natus Vincere (Na`Vi) website from scratch, overseeing a talented team of several developers and UX/UI designers. Serving as the Project Owner, I invested significant time and effort to this project, and crafted over 70 very detailed mockups and pages to shape the entire website interface.