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Stefan Berkenhoff Digital Product Enthusiast

I'm an experienced manager for digital product building, e-commerce and digital innovation. Working closely together with software engineers, business experts and stakeholders I love to bring digital products to life. I am evolving towards data, driven by the opportunities and a new way of data product management, and want to fully utilize my skills and potential in emerging industries. My core-strengths are:

  • powerful and goal-oriented leadership at the intersection between business and technology with a deep empathy for the needs of both sides
  • critical thinking towards unique solutions that inspire team, customer, and most importantly, the user.

As a person strongly driven by purpose, I am especially motivated by projects and companies for which I can use my digital skills to work towards sustainable development. For this reason, I am particularly interested in the mobility, agricultural, energy and health tech-sectors.

Project Management

Steering agile teams to build digital products towards the targeted vision

Leadership (teams up to 12)

Enabling digital talents and experts to grow their potential and reach their goals in a volatile environment

Data Science & AI

Foundational knowledge working with python, pandas, SQL and ML-models as well as the openAI dev platform. Profound know-how of current AI tools and prompt-engineering

Product Thinking

Balancing feasibility, desirability and profitability, I iteratively push product ideas from concept to market.


From negotiating with C-level stakeholders, informing the team about tough decisions to pitch situations

Software Development

With pyhton or javascript using Git and understanding OOP, I can find my way around in software projects

Professional Scrum Product Owner

Professional Scrum Product Owner I by scrum.org - awarded in 2019

Professional Scrum Master

Professional Scrum Master I by scrum.org - awarded in 2019

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Professional experience

Self-employed consultant and project manager

Berkenhoff Digital Ventures

As a freelance I continue to deepen my skills as a consultant and project manager for innovation projects. Together with my clients, I lay the foundation for the testing of digital innovation projects by systematically deriving a suitable MVP or proof of concept from preliminary considerations, launching the implementation and accompanying the further execution.

12.2023 – heuteHamburg

The thematic focus is on the development of multi-sided platforms (technologically and in terms of business model), digital products with a focus on sustainability as well as data and AI-related products along with their monetization model.

Tribe Lead Technology Consulting

Etribes Connect GmbH

As Tech Tribe Lead, I worked closely with all of our developers and other tech roles. The role has the primary goal of enabling each Tribe member to achieve optimal professional and personal growth at Etribes, but also includes typical leadership responsibilities. It was a privilege for me to represent the interests of our Tech Tribe in all directions and thereby help shape Etribes' Tech DNA.

2020 – 2022Hamburg

  • Disciplinary leadership of an approximately 10 person team of developers, software architects and technology consultants
  • Preparing and conducting performance reviews and job interviews
  • Structural development of the tech-tribe within Etribes, sharpening of mission, vision and values as well as service offering
  • Senior Manager, Consultant

    Etribes Connect GmbH

    As a Senior Manager at Etribes I was at the forefront of complex sales and project situations together with our Partners and C-Level as well as important stakeholders of our clients.

    2017 – 2022Hamburg

    Main Tasks on the projects

  • Project management of medium to large agile software implementation projects in the area of e-commerce and digital product development (MVPs)
  • Stakeholder management, presentation of project results and bringing about project decisions in cooperation with all company levels from board/owner to department and team level
  • Conception, structuring and iterative refinement of project plans, timelines, requirements as well as test procedures
  • Project work in the areas of solution architecture, software vendor selection, requirements management, building dev teams
  • Sparring and mentoring of existing project structures in expert role
  • My Sales activities

  • Identification and evaluation of sales potentials with new and existing clients to meet individual sales targets
  • Conception and implementation of complex offer documents, also in the context of tendering procedures
  • Presentation of company and offers in pitch situations
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    Other activities

  • Structured training of lower hierarchy levels as a mentor with the aim of their promotion
  • Collaboration in internal projects to improve knowledge management, process optimization or automation as well as company-wide project controlling.
  • Co-Founder

    one lunch

    As co-founder and co-owner of one lunch, an innovative lunch service for Hamburg, I mainly had an advisory role. For me, the focus was on the optimization of digital distribution channels and presences, business evaluation and the expansion of the delivery area.

    11.2020 – 01.2022Hamburg

    What motivated me was applying and deepening my experience in digital commerce and knowledge of optimizing digital business models on a practical and meaningful case.

    Project Manager Business Development

    netshops Commerce GmbH

    In my nearly two years with Netshops, I extended my project management skills greatly and helped our clients rebuild or introduce a professional shop-solution based on Shopware. I also supported the successful company to establish reliable structures for more efficient project execution with new tools and workflows.

    2015 – 2017Hamburg

    Scientific Assistant

    University of applied sciences Wedel

    Working as Scientific Assistant during my Master Degree at FH Wedel gave me the opportunity to teach and assist students of the bachelor's program to improve their scientific work skills.

    2014 – 2015Hamburg

    IT Project Manager

    allnatura Vertriebs GmbH

    After finishing my dual studies bachelor's degree I continued working with allnatura, the leading online retailer for ecological mattresses and furniture for healthy living. I led initiatives to introduce new shop software and a PIM and worked closely together with the software programmers to modernize the custom build CRM and order management system

    2014 – 2016Heubach

    Data Science Bootcamp

    neue fische

    With this bootcamp, I'm laying a solid foundation in Data Science. The 12 week intensive course prepares me for Data Science projects through numerous lectures, assignments and 3 major projects. We work primarily with Python, Pandas, SQL, Unix, and Git and do various projects around EDA and Machine Learning. In addition, we get insights into working with Tensorflow, Keras and Time Series

    07.2023 – 10.2023Remote & Hamburg
    Stefan Berkenhoff
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    Full Stack Developer

    Ironhack Web Development Bootcamp

    Comprehensive 9 week full time bootcamp to become a Full Stack Developer for Javascript, ES6, React, MongoDB, Express, Node.js, HTML & CSS.

    01.2020 – 03.2020Barcelona, Spain

    Master of Science E-Commerce

    University of Applied Sciences Wedel

    The focus of the program is on the design and management of digital, transaction-oriented business models. In addition to digital commerce, many other industries such as finance & insurance, consumer goods for daily needs, or industrial goods are also taken into account, all of which have to face the digitalization of customer relationships.

    2014 – 2017Wedel

    Important topics are business models in e-commerce, the management of modern platform architectures, change management or the data-based design of customer relationships. In addition there is a strong focus on working scientifically and training analytical thinking skills.

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