resume profile picture
Misbah Sayyed Project Management Professional (PMP®) | Marketer
Profile

Certified Project Management Professional (PMP®) with 8+ years of experience leading data-driven marketing initiatives and cross-functional projects. Skilled at end-to-end project lifecycle management, stakeholder engagement, and process optimization. Adept in both predictive and agile/hybrid environments, leveraging a strong marketing foundation to drive measurable business outcomes

Professional Experience

Self Employed (MS Creative Works)

Marketing Project Consultant
Jan 2025 – present
  • •Execute website improvements and promotional material design.
  • •Lead complex client projects from initiation to closure, delivering email campaigns to 7,000+ segmented users and driving e-commerce optimization initiatives.
  • •Define scope, create project charters, WBS, and schedules using MS Project.
  • •Coordinate with stakeholders and clients for timely content delivery, testing, and deployment.

    • Andersen LLP

    Senior Executive, Marketing & Communications
    Mar 2022 – Oct 2024 | Vancouver
  • •Directed 10–12 webinars annually, managing stakeholder coordination, budgets, and post-event analytics.
  • •Managed the firm website and aligned with global brand guidelines.
  • •Oversaw Zoho CRM migration (11,000+ contacts) improving segmentation and reporting.
  • •Served as single point of contact for the global team and managed all regional marketing projects; created executive presentations and cross-functional reports.
  • •Led strategic marketing initiatives, enhancing brand visibility and engagement across digital and social media platforms.
  • •Analyzed post-webinar and campaign reports.
  • •Launched and managed newsletter - Ideated, drafted a charter and managed end to end production of the newsletter every month.

    • Fernie Pride Society

    Project Lead
    Jul 2024 – Dec 2024 | Vancouver
  • •Developed and executed an 8-week community social campaign - 'Safe Spaces for All Faces'; authored the project charter, defined scope, and managed milestones.
  • •Created a comprehensive campaign charter, outlining objectives, messaging strategy, content calendar, and execution timeline.
  • •Oversaw production of four print ads.

    • Xcel Source

    Graphic & Marketing Projects Coordinator
    Jul 2019 – Jan 2022 | Toronto
  • •Managed website updates, including 100+ product pages, promotional banners, and seasonal campaigns, improving user engagement.
  • •Planned and launched weekly email/product promotion projects; maintained website and product accuracy.
  • •Led email campaigns, promoting 30+ products per campaign, achieving an average open rate of 30-35%, and a click-through rate of 8-12%.
  • •Conducted market research to ensure accurate product positioning and competitive pricing.
  • •Managed internal projects and collaborated with Sales and Purchasing teams and other global stakeholders.
  • •Managed procurement and vendor relations.

    • Canadian Analytical Labs

    Marketing Associate
    Oct 2017 – Mar 2019 | Toronto
  • •Created a cross-company website, streamlining product reference and order management processes across sister companies - Link
  • •Led the development and execution of digital marketing strategies, managing social media channels, and email campaigns.
  • •Engaged in upselling efforts to drive product revenue, identifying new opportunities to grow sales, and enhance customer relationships.
  • •Conducted ongoing customer communications, addressing inquiries, resolving issues, and ensuring satisfaction.
  • •Collaborated with the internal team to ensure marketing and sales alignment, contributing to business growth.

    • The Information Company

    Project Manager
    Jun 2015 – Oct 2016 | Mumbai
  • •Managed multiple high-profile projects for clients, including Tata Group and Godrej, ensuring timely delivery and high-quality execution.
  • •Represented the company at industry events and client meetings, acting as the liaison between clients and internal teams.
  • •Fostered long-term client relationships, ensuring clear communication, alignment, and successful project execution.
  • •Coordinated cross-functional teams to ensure project alignment.
  • •Managed multiple projects with competing deadlines simultaneously.
  • •Recognized for consistent performance in delivering exceptional client results, and maintaining strong partnerships.
    • Volunteer/Freelance Experience

    Social Media Manager

    Rainbow Foundation of Hope
    Apr 2024 – Oct 2024 | Vancouver
  • •Enhanced Instagram engagement by curating creative content and managing daily posts.
  • •Designed two print banners for community events, reflecting the organization’s vision and goals.

    • Campaign Lead

    Fernie Pride Society
    2024
  • •Executed the “Safe Spaces for All Faces” campaign, highlighting inclusivity and community safety.
  • •Designed four print ads and developed an 8 week long social media campaign.

    • Graphic Designer

    Bollywood Dance School
    2020
  • •Created engaging social media content for upcoming classes.
  • •Assisted with digital design for website content and other marketing collateral, ensuring consistency with brand guidelines and promotional objectives.
    • Skills
    Marketing Expertise
    • •Website Management
    • •Email Marketing
    • •Campaign Planning
    • •Public Relations
    • •Social Media Management
    • •Marketing Analytics
    Technical Proficiency
    • •Wordpress - Website management
    • •Mailchimp - Email Marketing
    • •Adobe Creative Suite
    • •Asana and Microsoft Projects
    • •CRM management
    • •Webinar management
    Project Planning & Execution
    • •Cross Functional Coordination
    • •Managing Communication with Leaders and Partners
    • •Data Analysis
    • •Team management
    Education

    Fanshawe College

    Post-Graduate Diploma in Public Relations & Communications
    2018 | London, ON, Canada

    Mumbai University

    Bachelor's in Mass Media (Advertising)
    2014 | Mumbai, MH, India
    Certificates and Memberships