Profile

Marketing-tech and product professional with 5+ years of experience across SaaS, FMCG employer branding, and digital strategy. Background combines business strategy, product thinking, and digital execution.

Education
University of Dhaka, Bachelor's of Business Administration

CGPA: 3.55 (3rd Year)

2022 – 2026
Rajuk Uttara Model College, Higher Secondary Certificate

GPA 5.00

2019 – 2021
Professional Experience
Markopolo AI Inc, Designer
  • •Led UI/UX enhancements across AI-powered ad automation workflows, improving user task flows across 3+ core product modules.
    • 2025 – presentDhaka
  • •Designed and optimized product interfaces impacting multi-channel ad management
  • •Supported visual systems across product, performance marketing, and client campaigns
  • •Collaborated in agile sprints with product, engineering, and growth teams
  • •Standardized visual design across 8+ digital touchpoints, reducing inconsistency across product and marketing surfaces.

    • (Progressed from Junior Designer within 6 months.)

    Unilever Bangladesh Limited, Bizlearner-HR (Employer Brand)
  • •Drove 500+ applications to Unilever's SPARKS Campus Ambassador Program through targeted visual campaigns across university and social platforms.
    • 2024 – 2025Dhaka
  • •Led visual storytelling for BizMaestros, Unilever’s national business competition—producing trailers, recaps, and campaign visuals.
  • •Created HR communication assets, including the official Maternity Playbook and training materials, to support internal engagement.
  • •Produced employer brand video content showcasing team culture, supporting talent attraction across 5+ departments.
    • SOCIAN AI, Digital Marketing Executive & UI/UX Designer
  • •Led UX/UI projects for clients like LightCastle Partners, mapping user journeys to deliver user-centric solutions.
    • 2021 – 2024
  • •Designed all digital content—website, social media, and marketing assets—creating a cohesive brand identity and improving usability.
  • •Shaped Socian AI’s digital presence and contributed to its U.S. Go-to-Market strategy through market research and strategic recommendations.
  • •Led research and analysis to inform product positioning, guiding content and design strategy for increased digital engagement and brand recall.
    • Splendid Chartered Advisory, Growth Marketing Specialist
  • •Led growth marketing for Splendid Charter Advisory from inception, owning strategy and execution for paid advertising campaigns over a 2-year period
    • 01/2022
  • •Generated ₹16,00,000+ in revenue against a total ad spend of $400, achieving a ROAS of approximately 46x
  • •Built the company website from the ground up, designing the user journey and page structure specifically to optimize for conversions
  • •Scaled the business from zero to a self-sustaining revenue stream through a combination of performance advertising and conversion-focused web design
  • •Managed the full-funnel marketing effort — from ad creative and targeting to landing page optimization — as the sole growth marketing lead
    • Leadership & Campus Engagement
    Head of Branding & Promotions, Spartans' Communication Club
  • •Conceptualized and executed the club's first-ever official website, establishing a permanent digital presence and increasing online discoverability within the first month of launch.
    • 2023 – 07/2026
  • •Led branding for 10+ flagship events including Recruitment Drive, Freshmen Glory, Beyond the Classroom, and Career Talks — delivering event identities, social campaigns, and offline collaterals.
    • Awards
    Champion of Technocrats Business Case Competition, International University of Business Agriculture & Technology
    2024
    Merit Scholarship Recipient (70%), International Supply Chain Education Alliance
    2024
    1st Runner Up at Battle of Stage 2.0, Barishal University Business Club
    2025
    Top 40 out of 300+ teams, HSBC Business Case Competition
    2024
    Skills
    Digital Media

    Photoshop, Illustrator, Figma, Canva, Premiere Pro, After Effects, capcut

    No-Code & Web

    HTML, CSS, WordPress, Framer

    AI tools

    ChatGPT, Midjourney, Google VEO, Gemini, Kimi AI, Claude

    Office Tools

    MS Word/docs, Excel/sheets, PowerPoint/slides/canva

    Certificates
    Certified Supply Chain Analyst⁠

    International Supply Chain Education Alliance

    Excel Skills for Business Specialization⁠

    Essentials to Advanced: Coursera- Macquire University

    Google Digital Garage⁠

    Fundamentals of Digital Marketing

    PMI Essentials M.O.R.E. – Maximizing Project Success

    Project Management Institute