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Rajesh KSenior Product Designer | UX Strategy | Commerce & Enterprise Platforms

Senior Product Designer with 7+ years of experience delivering end-to-end digital experiences across commerce, fintech, and enterprise ecosystems. Skilled in designing scalable systems, loyalty and payment journeys, data-driven dashboards, and growth-focused user experiences. Strong foundation in UX research, usability testing, and agile collaboration. Passionate about simplifying complexity, improving retention, and driving measurable user and business outcomes.

CORE SKILLS
UX Design

End-to-End Product Workflows, Customer Journeys, Interaction Design, UX Research, Usability Testing

Data-Driven Design

Dashboard UX, Data Visualization, Information Architecture, Behavioral System Thinking

Commerce & Platform UX

Checkout & Wallet Flows, Loyalty Program Design, Post-Purchase Engagement, Modular Page Systems

Collaboration

Cross-Functional Teamwork, Agile Development, Growth Experimentation, Strategic Communication

PROFESSIONAL EXPERIENCE
Senior Product Designer, Nykaa (FSN E-commerce Ltd.)

Focus: Growth UX | Loyalty & Personalization | Platform Scalability

  • •Led product design strategy for personalization, loyalty, and post-purchase experiences across mobile and web.
    • 10/2023 – PresentBengaluru
  • •Revamped the Order Confirmation Page to create a re-engagement hub, driving cross-sell opportunities and improving retention.
  • •Redesigned the Ratings & Reviews system using structured feedback flows, enhancing UGC quality and contribution rates.
  • •Proposed a cohort-driven homepage personalization model, improving first-time to repeat user conversions.
  • •Conducted usability testing and analytics-driven iterations to refine loyalty and checkout experiences.
    • Product Designer, AJIO (Reliance Retail E-commerce)

    Focus: Navigation Systems | Wallet & Payment UX | Post-Order Journeys

  • •Re-architected mobile app navigation to support multi-store verticals while maintaining usability and scalability.
    • 09/2021 – 10/2023Bengaluru
  • •Designed wallet and refund flows to simplify payment experiences and improve NPS scores across post-order touchpoints.
  • •Enhanced post-order tracking, returns, and customer support journeys, reducing friction and improving user satisfaction.
  • •Collaborated with product managers and engineers in agile sprints to launch scalable platform enhancements.
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    Information & Experience Designer, Fractal Analytics

    Focus: Enterprise Dashboards | Data Visualization | Behavioral Systems

  • •Designed intuitive dashboard experiences for clients like VISA, P&G, and Government of India, simplifying analytics workflows.
    • 01/2020 – 08/2021Bengaluru
  • •Built a modular design system with behavioral toolkits to ensure faster deployment and consistency across dashboard products.
  • •Conducted user interviews and usability testing to optimize reporting interfaces for business decision-making.
    • UX Design Intern, Adobe Inc.

    Focus: Information Visualization | Interaction Workflows

  • •Developed a conceptual workflow for Adobe Illustrator enabling dynamic data visualization for non-expert users.
    • 06/2019 – 12/2019Bengaluru
  • •Focused on visual encoding, interaction design, and scalable information structures.
    • Graphic & UX Designer, enParadigm Performance Solutions

    Focus: Financial UX Simplification | Visual Communication

  • •Designed marketing creatives and simplified complex financial products like LIC plans and Mutual Funds for sales agents and clients.
    • 08/2016 – 06/2017Bengaluru
  • •Applied data storytelling and information design principles to improve customer education and purchase decisions.
    • Visual & UX Designer, Social Panga

    Focus: Campaign UX | App Visual Design

  • •Designed campaign creatives and supported UX improvements for client mobile apps across diverse industries.
    • 08/2015 – 06/2016Bengaluru
  • •Focused on aligning brand storytelling with accessible, user-friendly mobile experiences.
    • EDUCATION
    National Institute of Design (NID), Masters in Design (M.Des in Information Design)
    2017 – 2019Bengaluru, India
    Maulana Azad National Institute of Technology (NIT-B), Bachelors in Architecture (B.Arch)
    2010 – 2015Bhopal, India
    AWARDS & RECOGNITION
    Winner in Web category, NASSCOM Design4India Awards 2019

    Awarded for the project 'Visualizing Panchang from Vedic Astrology'

    2019
    Top Talent of 2019, Adobe Design Achievement Awards 2019
  • •12 Angry men - Data Analysis of the movie script
  • •Visualising Panchang- Data Visualisation of Astrology
    • 2019
    Special Mention in Graphic Design, Future of Design Awards 2018

    Awarded Special mention for the project 'Visualizing Panchang from Vedic Astrology'

    2018
    Longlisted, Information is Beautiful Awards 2018

    Longlisted for the project 'Visualising Panchang' under Arts, Entertainment & Culture category

    2018
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