Arsha TreesaAssociate Product Manager
Executive Summary

Associate Product Manager with 4+ years of experience across product management, UX, and enterprise SaaS environments. Currently leading 0 to 1 B2B product initiatives, owning discovery, roadmap, execution, and feedback loops. Strong foundation in UX research, analytics and GEN AI.

EXPERIENCE
Product Manager, Nasdaq
05/2026 – Present
  • •Working within Nasdaq Governance Solutions on the BoardVantage product, supporting enterprise governance and board collaboration workflows across the APAC region
    • Associate Product Manager, DIGITAL HARBOR - US healthcare & ERP
    06/2025 – 05/2026
  • •Own end-to-end product lifecycle for 0 to 1 B2B SaaS initiatives, leading discovery, requirement definition, sprint execution, and post-release optimisation.
  • •Identified inefficiencies in product delivery workflow and restructured requirement documentation and sprint planning, reducing time-to-market by 22%.
  • •Defined KPI framework to replace ad-hoc reporting and guide roadmap prioritisation.
  • •Led cross-functional execution for a 10-member team, aligning delivery to OKRs and measurable outcomes.
  • •Conducted competitive benchmarking and evaluated generative AI use cases to validate feature opportunities and accelerate research cycles.
    • Product Owner & Designer, DIGITAL HARBOR - US healthcare & ERP
    06/2023 – 04/2025
  • •Launched iterative feature releases for enterprise internal tools, increasing adoption and satisfaction by 35%.
  • •Defined measurable product KPIs and used adoption and engagement insights to prioritise roadmap decisions.
  • •Introduced accessibility-first design standards to improve enterprise usability and reduce adoption friction.
    • UI/UX Designer (Contract), Creative Media House⁠
    01/2021 – 06/2023
  • •Led UX strategy across 10+ digital client projects, improving usability scores by 45%.
  • •Conducted usability testing with 80+ users to validate product assumptions and reduce workflow friction.
  • •Identified high-friction user journeys and simplified complex task flows to improve completion rates.
    • 09/2022 – 06/2023
  • •Improved interpretability of AI-driven insights dashboards, supporting feature adoption among enterprise accounts.
    • UX Writer, Syook - RTLS⁠
    09/2021 – 05/2022
  • •Analysed complex real-time tracking workflows and rewrote UI microcopy to reduce user errors by 40%.
  • •Simplified RTLS interactions to improve first-session task success and increase overall NPS.
    • EDUCATION
    Bachelors of IT-Mgmt. Information Systems, UNIVERSITY OF WOLLONGONG
    09/2017 – 04/2021 | Australia, Dubai
    TECHNICAL SKILLS
    Product Strategy, A/B Testing, Product Analytics, Digital Adoption, Roadmap Ownership, Agile, GTM Execution, Stakeholder Management, Generative AI, CRM, OKR, Design Thinking, Google Analytics, Mixpanel, Pendo, Figma, Jira, Agentic AI
    Projects

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