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Varun Dua
Working Experience
Apr 2023 – Sep 2024Nuremberg, Germany

Strategy & Innovation Management

SIEMENS AG
  • •Conducted empirical market research and competitor analysis for the Siemens Xcelerator product, delivering actionable insights for business strategy.
  • •Designed and optimized both B2B and B2C business models using advanced data analysis, developed innovative solutions for Channel Relationship Management and financial modelling.
  • •Experienced in full-cycle project management: from initiating user research, designing a roadmap to sprint planning and go-live execution.
    • Mar 2023 – Jan 2024München, Germany

    Research Assistant Student - Chair of Strategy and Organization

    Technical University of Munich, TUM School of Management
  • •Performed research and delivered teaching presentations on Generative AI applications in business and operations, behavioural economics, Web 3.0, Finance, Ventures & NFTs Tokenization topics; addressing scope of innovation and business strategies.
    • Jan 2023 – Mar 2023Nürnberg, Germany

    Project Work Student - IT/OT Convergence

    SIEMENS AG
  • •Market analysis and customer interviews performed from shop-floor managers to chief executives to research pains and challenges of the industries in the IT/OT convergence applications.
  • •Designed and implemented market research, developed opportunity roadmap including survey design, data collection from industry stakeholders and empirical analysis of industry trends.
    • Jul 2020 – May 2021Jalandhar, India

    Assistant - Sales Development

    Narang Paints and Chemicals
  • • Analysed sales data and developed strategies to optimise customer acquisition channels, reducing CAC and improving retention.
  • •Supported process improvement initiatives using lean and scrum methodologies.
    • Mar 2020 – Jun 2020Taiwa-cho, Japan (Remote)

    Regional Sales Manager - Strategy and Development

    ARCA Co. Ltd.
  • •Supported establishing a new branch & expanding the retail sales distributors network for consumer new products in the sanitary segment.
  • •Performed market research & targeted sales strategies, collaborating with cross-border teams from China and Southeast Asia.
    • Education
    Oct 2021 – Oct 2024München, Germany

    Master in Management and Innovation - (German Grade 1,9)

    Technische Universität München - School of Management: TUM Institute for Lifelong Learning

    Master's Thesis: Exploring Corporate Ventures for Industrial Metaverse Integration (Grade 1,7)

  • •Included qualitative empirical analysis of innovation adoption and economic impact
    • May 2022 – Jun 2022Helsinki, Finland

    Design Thinking & Business Innovation Strategies - Study Abroad

    Aalto Executive Education School of Business - Aalto University
    Jul 2015 – Jul 2019Dehradun, India

    B.Tech Aerospace Engineering with specialization in Avionics - Grade 7.32/10

    University of Petroleum and Energy Studies - School of Engineering
    Internships
    Sep 2019 – Nov 2019Yokohama, Japan

    International Business Development - Japan Internship Program (under METI Govt. of Japan)

    Technolabo Co. Ltd.
  • •Supported customer lead development, managed international client orders, while engaging in networking at PR events.
  • •Implemented marketing-sales operations and strategies to increase potential orders using analytics.
    • Jun 2018 – Jul 2018Bangalore, India

    Quality Management

    Alpha Tocol Engineering Services Pvt. Ltd.
  • •Ensured aerospace-grade parts in quality assurance department for Hindustan Aeronautics Limited while adhering to manufacturing standards and legal compliance for government suppliers.
    • Volunteer Experiences
    Aug 2023 – presentMünchen, Germany

    TEDxTUM - TED talks at Technische Universität München

    Curation Team Lead and Stage Moderator for 500+ audience
    Sep 2022 – presentMünchen, Germany

    Bits & Preztels München - Founders Festival at ICM

    Volunteer - Operations & Stage Management
    Jul 2022Helsinki, Finland

    ESPOO EURO 2022 Business Operational Research Conference - Aalto University

    Volunteer

    Sep 2016 – Jul 2019Dehradun, India

    Blood Donation Camp - Indian Military Academy, Deahradun x UPES

    Planning team and camp infrastructure setup
    Organizational & Technical Skills
    Market Research & Competitor Analysis
    Agile Project Management
    CRM tools
    Project Stakeholder Management
    MS Office Suite
    Lean Start-up Strategies
    Open Innovation & Corporate Entrepreneurship
    Design Thinking framework
    MIRO Board, Notion & other collaboration tools
    Business Model design and Plan development
    Languages
    English

    German/Deutsch

    B1 in progress

    Projects and Achievements
    Mar 2023 – Jun 2023

    BMW x LMU - Corporate Entrepreneurship - Product Development

    Part of BMW's Accelerator team for the business model development, customer insights and growth strategies for the seat in-built sound systems market targeting consumer behaviour.

    Oct 2022 – Jan 2023

    Motius R&D GmbH - Market Growth Strategies in Start-Up Culture | Project Work

    Deployed strategic Go to Market plan using digital platforms like Tableau and Figma, addressed social media users CAC & retention user base; achieving increased market saturation and user adoption.

    Jul 2023 – Jul 2023

    Global Challenge Lab 2023 - Afforable and Clean Energy

    Imperial College London x Tsinghua University x TU München

    Developed a solution to advance UN SDG #7: Affordable and Clean Energy - Focus on technology adaption, consumer marketing and market research.

    Apr 2022 – May 2022

    Alfred Kärcher SE & Co. KG - Consumer Products | Project Work

    Developed outdoor and indoor consumer electronic product market study, analyzing markets to address digital sales numbers led consumer base considering business strategy.

    Jul 2017 – Jul 2018

    India Innovation Growth Program 2.0 - IIT Bombay & IIM Ahmedabad

    Developed space debris proposal with IIT Bombay and IIM Ahmedabad support, recognized among Top 9 teams nationwide in university challenge by Lockheed Martin, DST, and TATA Trusts.

    Sep 2017 – Dec 2018

    Hyperloop Project UPES - CFD Analysis

    Evaluated Ansys and CFD simulations for the prototype versions of hyperloop concept vehicle.

    Jan 2018 – May 2018

    DRDO Robotics and Unmanned Systems (DRUSE), Govt. of India

    Pioneered UAV-based thermal monitoring and image sensing applications for surveillance, recognized as a top 30 team by Defense Research and Development Organization at IIT Delhi.

    Aug 2016 – Jun 2017

    ESRA - Internatioanl Rocketry Engineering Comeptition (SAC'17) - Las Cruses, USA

    Designed and fabricated the recovery system mechanism for the experimental sounding rocket with apogee up-to 10,000 ft. apogee using solid propellant.

    References
    Prof. Dr. Isabell M. Welpe, Chair of Strategy and Organization, TUM School of Management
    Johannes Sperber, Head of Department, DI FA TI AIT 2, Siemens AG
    Dr. Sven Kerschbaum, Project Supervisor, Siemens AG