Daniel Bjorinder Product Designer
Profile

Senior Product Designer with 10+ years of experience shaping product strategy, UX, and UI for SaaS, marketplaces, and enterprise platforms. Expert in end-to-end product design, design systems, and cross-functional leadership. Driving measurable business outcomes, scaling products, and increasing design maturity.

Education
Bachelor in Interaction Design
2012 – 2015 | Linneaus University
Communication and Design
2011 | Hawaii Pacific University
Skills
Product Design

Interaction Design, UX, UI, CX, Research, Wcag

Business Alignment

Strategy, Vision, System thinking, Design Maturity, Out-come driven work

Collaboration

Agile, Scrum, Kanban, great communication skills working cross-teams, management, C-level

Languages

Swedish (native)

English (fluent)

Professional Experience
Impactpool, Senior Product Designer
2024 – Present | Stockholm

Product-led recruitment platform in the international development sector.

  • •Own end-to-end product design across discovery, strategy, and delivery
  • •Lead cross-functional collaboration to align roadmap, priorities, and business goals
  • •Led a full platform redesign addressing fragmented UX, UI, and CX
  • •Unified ATS and CMS experience serving 900,000+ global accounts
  • •Increased engagement and conversion through improved IA, AI-driven features, and streamlined workflows
  • •Shape product direction and elevate design maturity through research, workshops, and scalable systems
    • Hivestreaming, Senior Product Designer
    2021 – 2023 | Stockholm

    B2B SaaS platform for enterprise video and communications.

  • •Owned end-to-end product design across discovery, strategy, and delivery
  • •Led cross-functional collaboration to align roadmap with growth and adoption goals
  • •Redesigned core workflows to improve usability and feature engagement
  • •Introduced scalable UX foundations supporting enterprise client needs and compliance with ADA and WCAG
  • •Increased engagement and retention through improved navigation and task clarity
  • •Elevated design maturity through research, testing, and design system
    • Level Nine Sports, Senior UX/UI Designer
    2020 – 2021 | Salt Lake City

    E-commerce platform focused on sports retail growth.

  • •Led product vision and UX strategy to optimize digital commerce experience
  • •Directed cross-functional collaboration across product, marketing, and engineering
  • •Redesigned purchase and discovery journeys to reduce friction, improve conversion and sign-ups, and reduce bounce rate and cart drop-off
  • •Simplified information architecture to improve product discoverability
  • •Increased engagement and checkout efficiency through streamlined flows
  • •Strengthened brand consistency through unified UI direction
    • Life Happens, Senior UX/UI Designer
    2019 – 2020 | Whasington, US

    Non-profit insurance and financial education platform.

  • •Owned UX strategy and interface redesign to modernize the product
  • •Aligned product improvements with business and compliance requirements
  • •Simplified complex information structures to improve clarity and trust
  • •Reduced cognitive load across key user journeys
  • •Improved onboarding and content accessibility through structured IA
  • •Introduced new social features and social media integrations
    • Credo, UX/UI Designer
    2019 – 2020 | London, UK

    Personal wealth management system financial platform.

  • •Contributed to product discovery and user research activities
  • •Owned UX design across dashboards and data-heavy workflows
  • •Translated complex data into actionable and intuitive interfaces
  • •Designed end-to-end user flows and high-fidelity interfaces
  • •Established foundational UI patterns for product consistency
    • Consulting & Agency experience

    Consulting agencies: Everone, BoundaryLA, HighClarity, Rocket Source

  • •Led strategic UX and product design initiatives across startups, scale-ups, and enterprise clients across industries.
  • •Delivered end-to-end product solutions, from discovery and research to UI/UX execution
  • •Facilitated workshops, co-creation sessions, and usability testing to align user needs with business objectives
  • •Developed scalable design systems and reusable components for long-term product growth
  • •Advised leadership on product strategy, feature prioritization, and roadmap decisions
  • •Enabled measurable improvements in engagement, conversion, and user satisfaction across multiple projects
    • Projects

    Selected strategic projects | 2016 >

    Tingent | UX/UI Consultant | 2021

    Graphical assets and design collateral.

    CounterTen | UX/UI Consultant | 2021

    Concept and MVP for dynamic brand loyalty platform.

    Microsoft | UX/UI Consultant | 2019

    Concept and design for Office Templates and help pane design.

    Oxceed | UX/UI Consultant | 2018

    UX/​UI work for reporting tool in the fin-tech industry.

    Annie Awards | UX/UI Consultant | 2018

    Design for digital event booking and seating arangement system.

    GoDaddy | UX/UI Consultent | 2018

    Graphical assets and design collateral.

    Exopen | Interaction Designer | 2016

    SaaS B2B platform for financial controlling, planing and budgeting.