Shihab MohamedTechnical Producer & Digital Delivery Lead
Summary

Architectural Engineer and AV producer delivering digital and hybrid experiences. Currently responsible for the complete audio-visual scope of a four-storey, 4,000 sqm regional museum, owning a £4.5m AV budget, writing briefs and scopes of work for contractors and specialists, and coordinating AV against ICT, BMS, fire alarm and lighting packages. Previously delivered a 1,500 sqm national visitor centre combining a 16-projector immersive space, projection mapping, interactive applications, hologram fans and a 7 metre LED wall. I come from an architecture background. Authored a curriculum used by 70,000+ students with no technical background.

Professional Experience

Technical Immersive Producer & Content Delivery Lead

Samaya Investments
12/2024 – present | Saudi Arabia
  • •Own the complete audio-visual scope of work on high-profile immersive experiences, including a 77-projector installation at the Hilton adjacent to the Holy Haram, across the full lifecycle from feasibility and procurement through content direction, installation and live operation. Represent the company as its named AV authority with clients, consultants and vendors. Most projects sit at sacred sites in Makkah and Madinah or serve members of the Saudi royal family, under strict access and protocol constraints.
  • •Act as the main link between site stakeholders and content teams, translating site conditions and client requests into clear technical direction on asset formats, resolutions, and real-time playback constraints, and relaying it to production.
  • •Present and demonstrate live real-time content to venue executives, operators and partners, explaining what the system can and cannot do in plain language and using those sessions to surface further scope.
  • •Define and govern content delivery specifications on every project: codec selection, resolution and frame-rate, colour handling and encoding standards across multi-server playback. At this scale, a mismatched codec or a dropped frame is visible to thousands of people at once, so the pipeline has to be proven end-to-end before anything goes live.
  • •Led on-site deployment teams and operators, setting operational workflows and delivering hands-on technical training so client staff can run, navigate and present the installations themselves.

    • Senior CGI & ArchViz Specialist

    VIFX Studios
    12/2023 – 12/2024 | Egypt
  • •Delivered high-fidelity 3D, architectural visualisation and Unreal Engine 5 cinematics for premium campaigns with global brands including Opel, L'Oréal and Mobil
  • •Coordinated daily with directors, creative leads and post-production to track milestones, maintain asset governance and keep complex content pipelines moving to tight commercial deadlines.
  • •Captured client feedback rounds and turned them into prioritised, unambiguous revision lists for the production team, protecting delivery dates on campaigns with several stakeholders

    • CGI & ArchViz Specialist

    Independent | Freelance | Remote
    01/2023 – 12/2023 | Georgia, Spain, UK
  • •Emberia Ltd: built Unreal Engine 5 environments behind interactive brand experiences for enterprise clients, including PepsiCo, delivering scenes structured, optimised and documented so the development team could implement interactivity on top of them. Worked directly with client stakeholders from brief to sign-off.
  • •Sreder Productions: led the migration of complex architectural assets from 3Ds Max to Unreal Engine 5, covering scene optimisation, lighting, level layout, cinematics and final output.
  • •Magnific (formerly Freepik): produced high-fidelity 3D scenes from 2D briefs, managing scope, revisions and reporting across three time zones.

    • Art Lead

    Forbes International Tower
    10/2022 – 12/2022 | Egypt
  • •Directed Unreal Engine 5 real-time cinematic production for the global launch campaign of a landmark commercial tower, producing real estate marketing content built directly from architectural data.
  • •Led and mentored a team of junior 3D artists, turning real-time pipeline constraints and lighting mechanics into practical direction they could act on.

    • Lead 3D Artist

    Marina Raphael
    06/2022 – 10/2022 | Greece
  • •Sole external partner on the launch of a new luxury bag line, a collaboration with Swarovski, owning the full visual scope: 3D environment art, animation and high-fidelity material simulation, working directly with the client throughout.
  • •The delivered work was featured in Forbes Magazine.

    • Instructor & Course Author

    Skillademia
    01/2022 – 06/2022 | Lithuania
  • •Authored a full 3D production-pipeline curriculum, breaking down complex asset creation and software workflows for an audience with no technical background, and acted as subject-matter expert and on-camera voice for a course library that has since trained 70,000+ students worldwide.

    • Architectural & Spatial Designer

    Freelance | Contract
    01/2021 – 12/2021 | Egypt
  • •Delivered exterior and interior design packages, technical drawings and architectural documentation for commercial projects.
  • •Produced interactive 360° virtual tours and immersive walkthroughs of architectural spaces for client presentation and marketing.
  • •Ran regular site visits to check built dimensions against design intent, the same as-built verification discipline that underpins digital-twin accuracy.
    • Skill Overview

    Real-time & 3D: Unreal Engine 5: level design and navigation, content browser and asset management, scene optimisation, lighting, cinematics, and preparing engine-ready scenes for development teams to build interactivity on. Reads and troubleshoots Blueprints. 3ds Max to UE5 migration pipelines, Blender, interactive 360° environments

    Emerging / R&D: 3D Gaussian Splatting (3DGS): capture-to-web delivery pipelines, splat integration into UE5 levels, browser-based viewer delivery

    Show control & media servers: Pixera, Modulo, LightAct, Resolume Arena.

    Content delivery: codec selection and encoding standards, resolution and frame-rate mapping, colour handling, asset governance and QC for multi-server playback.

    Delivery & coordination: Jira, Trello, MS Office, Figma

    Creative & scripting: Photoshop, After Effects, Python

    Education

    Bachelor's Degree in Architectural Engineering

    University of Greenwich
    2018 | United Kingdom

    Awarded with second class honors having followed an approved dual degree program

    Bachelor's Degree in Architectural Engineering

    October University for Modern Sciences & Arts (MSA)
    2018 | Egypt

    Thesis on the relationship between economic status and architecture style

    Languages
    Arabic
    English
    Professional Affiliations & Insights

    Mandatory National Military Service obligations

    2019

    Affiliate Member | Royal Institute of British Architects (RIBA)

    2018