Cambridge-certified AI and HCI designer with 15+ years specialising in Agentic UX across high-stakes sectors including energy, aviation, government, and supply chain within regulated enterprise environments. My work sits at the intersection of systems thinking, human trust, and business impact, having generated GBP 172M in revenue and served 32M+ users designing for M&S, and contributed to $14.5M+ in funding across two startups in the US and Switzerland.
I have led design from 0 to 1 at funded startups, driven digital transformation at one of the UK's largest retailers, and built design systems and teams from scratch. I design for behaviour, not just screens, bringing the same clarity, craft, and conviction whether defining how an agent earns the right to act or helping a compliance officer trust a system they did not build.
Based in Dubai. Open to Head of Design, VP Design, Principal AI and Agentic UX, and fractional engagements globally.
Designing the complete product experience for an autonomous AI voice agent from 0 to 1. Responsible for product strategy, conversational AI interaction design, human-agent handoff flows, and trust-signal architecture. Directly applying Agentic Experience Design principles as both designer and founder.
Designed an AI-driven agentic recruitment platform that autonomously matched talent, employers, and finders across the Swiss market — reducing average hiring time from 100 days to 10 days. Built 0-to-1: onboarded 2,500+ vetted professionals and 200+ employers. Secured $2.5M seed funding within 8 months of launch. One of the earliest examples of applied agentic UX design in HR tech.
Redesigned a dual-purpose mobile app for Tenants and Landlords, streamlining property management and investment workflows through blockchain.
Led 0-to-1 product design for Lifeforce, a longevity health platform backed by Tony Robbins, Dr. Peter Diamandis, and Serena Williams. Designed intelligent health data management, lab test insights, consultation flows, and subscription UX — enabling users to manage their health journey through personalised, data-driven protocols. Platform secured $12M+ in funding.
Revamped the subscription management system for an American pet wellness company, optimising mobile usability and intuitiveness.
Designed a Solana-powered DeFi Asset Manager platform, optimising pool, farms, and swap workflows to enhance functionality
Led product design, UX consultation, and art direction for a fintech startup, creating an intuitive platform that simplifies investment.
Designed and launched an NFT website for a New York artist, integrating seamless browsing, buying, selling features to enhance user engagement.