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LINH, BUI KHANH UX/UI Designer

User-centric designer with 3+ years of experience - now expanding into creative full-stack design, from concept to delivery. Design with clarity, courage, and purpose, grounded in insight and built to perform.

Professional Experience
Oct 2023 – present
UX/UI Designer, M Village

M Village is a hospitality brand operating modern extended-stay hotels and serviced apartments in Ho Chi Minh City.

  • •Develop: Booking strategies, user flows, and prototypes to drive engagement and platform growth.
  • •Optimize: User experience through research-driven insights.
  • •Communicate: A consistent brand voice across digital and product assets.
  • •Innovate: Creative solutions to complex, end-to-end digital experience challenges.
    • Sep 2023 – Feb 2024
    Assosiate Market Research, Gryphon Vietnam

    Gryphon Living is a Vancouver-based real estate developer recognized for its design-led approach to premium residential and commercial projects.

    Key initiatives:

  • •Conducted targeted market research to identify Canadian real estate investment opportunities in Vietnam.
  • •Led the Marco Polo by Gryphon paid social launch campaign, achieving nearly 20% conversion rate.
    • Jan 2023 – Sep 2023
    Associate Product Manager - 5 Phut Thuoc Bai App, Tam Tri Luc Training JSC.
  • •Established the company’s design process.
  • •Aligned and motivated team members around growth and impact.
  • •Collaborated with developers, PMs, and stakeholders.
  • •Built frameworks for workflows, research, content, and in-app interactions.
    • 2022 – 2023
    UX/UI Business Analyst, Tam Tri Luc Training JSC.

    Tam Tri Luc is a Vietnamese training center specializing in brain-based methods for memory, creativity, and problem-solving development.

  • •Led UX/​UI design, user research, usability testing, and feedback sessions.
  • •Developed information architecture, wireframes, and interactive prototypes.
  • •Drove a 2.8× increase in monthly active users through app redesign.
  • •Achieved 20% app growth via effective App Store Optimization (ASO).
    • 2021 – 2022
    Corporate Designer, Acacy Outsourcing

    Acacy is a leading HR outsourcing firm in Vietnam providing recruitment, training, and consulting services.

  • •Led design initiatives for the Activation team across digital media, website, and events, elevating client aesthetics and delivering high-impact, growth-driven campaigns.
    • Education
    2024
    UI Foundation, UXFoundation
    2023
    Business Analysis Foundation | Product Development and Management, Hai Lua hoc Business Analysis
    2022 – 2023
    User Experience Foundation, UXFoundation⁠
    Skills
    Visual Direction
    Framer Development
    Design System, Design Documentation, Design Ops
    Basic 3D Blender
    Competitor Analysis, User Research