Experience

Platform Solutions Manager

Innovid
  • •Optimized workflow efficiency by 25% by mastering Mediaocean solutions and social media planning protocols, which resulted in the seamless execution of high-scale campaigns and a significant reduction in platform-to-delivery errors.
    • Sep 2025 – PresentNew York, United States
  • •Enhanced cross-departmental transparency by maintaining high-frequency communication with the Enterprise Activation team, which resulted in a 15% faster resolution rate for complex customer implementation hurdles.
  • •Managed $1M in media spend across platform activation, pacing, and reporting for a premier client portfolio, resulting in 100% on-time delivery and zero budget overruns.
  • •Surpassed client performance benchmarks by an average of 15% through rigorous pacing optimization and real-time reporting, resulting in a 95% client retention rate.

    • Media Analyst

    VaynerMedia

    Clients: Chase, Bose

    Jul 2024 – presentNew York, United States
  • •Achieved 20% increase in campaign performance by optimizing digital media buys across Google, Meta, TikTok, Snapchat, Pinterest, and Reddit, resulting in exceeding client ROI targets.
  • •Improved pacing accuracy by 15% through real-time performance monitoring and adjustments, ensuring alignment with media plans and boosting overall campaign efficiency.
  • •Enhanced reporting accuracy by 15% by delivering detailed pacing updates and ad-hoc analysis, enabling more informed client decision-making.
  • •Managed end-to-end invoicing and owned actualization processes, ensuring accurate revenue tracking, timely billing, and seamless financial reconciliation across cross-functional teams

    • Social Media Intern

    Plate Post
  • •Generated a 15% increase in business leads by conducting in-depth market research, resulting in a boost in potential sales and revenue.
    • May 2024 – Jul 2024Remote, United States
  • •Improved sales conversion rates by 10% by designing a new workflow sales pitch on Figma, resulting in potential client engagement and revenue growth.
  • •Increased engagement by 10% for PlatePost’s secondary account, plateposteat, by creating compelling videos, resulting in a more active follower base and enhanced brand presence.

    • Growth Marketing Intern

    iykyk.careers
  • •Optimized brand visibility by crafting and overseeing weekly posting calendars, strategically aligning content with TikTok focus, increasing engagement by 15%, amplifying audience reach, and reinforcing brand identity across platforms.
    • Dec 2023 – Feb 2024Remote, United States
  • •Identified emerging trends in user-generated content (UGC) by researching the TikTok landscape, resulting in actionable insights for strategic planning and content development.
    • Skills/Certificates
    Computer: Microsoft Office (Powerpoint, Excel, Sharepoint, Outlook), Gsuite, Adobe Creative Cloud (Premiere Pro, Photoshop, Lightroom), Filmora X, Java, HTML, MySQL, MATLAB, Procreate, Canva, Trello, CRM (Microsoft Dynamics), Google Analytics, Google Ads
    Skills: Content Creation, Video Editing, Digital Media, Copywriting, SEO, KPI, Email Marketing, Growth Marketing, Event Marketing, Scrum, Data Analysis, Data Storytelling, Prompt Engineering
    Certifications: HubSpot SEO Certification, TikTok Media Buying Certification, Meta Certified Media Buying Professional, WPP NextGen Leaders, Google Analytics, Google Ads Search, Google Ads - Measurement, Semrush (SEO Principles), The Trade Desk Edge Academy Certified: Marketing Foundations, Meta Certified Digital Marketing Associate
    Education

    Bachelor of Arts, Major in Economics, Minor in CS

    Rutgers University

    Coursework: Econometrics, Intermediate Micro and Macro, Data Structures, Principles of Info and Data Management, Statistics, Intro to Linear Algebra

    COOP Careers - Digital Marketing Fellowship

  • •Hands-on fellowship program focused on digital marketing skills such as Paid Social, SEO, SEM, Programmatic Ad buys, and KPI tracking and evaluations through extensive hours of workshops.
  • •Focus on in-demand skills such as Google Analytics, Google Adwords, Bing Ads, Facebook Ads, Excel, Vlookup, and Pivot Tables.
  • •Created SEO project for WonderMart client and increased website content by 20% through repurposing existing content and improved user experience by analyzing website structure to reduce bounce rate by 15%.