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Niclas Löfgren Senior Product Designer

Product-minded UX expert shaping user experiences for millions. Combines Scandinavian mindset, design, tech, and business with a data-driven, system-thinking approach. Proven leader skilled in leveraging insights to drive design, growth, system-level UX and product strategy across large-scale SaaS and AI-assisted workflows into user-centric solutions.

Senior Product Designer | Remote, Italy/​Norway/​Sweden | [email protected]⁠ | ‭+39 333 5480842‬ | linkedin.com/in/niclaslofgren⁠ | niclaslofgren.com⁠

Design & Product Journey
2018 – Present
Freelancer/independent

Providing UX and product design services for Scandinavian and global clients within edtech, lawtech, fintech, greentech, energytech and large enterprises

  • •Geofy: AI-assisted Energy-as-a-Service platform UX, +66% conversion.
  • •Kahoot: Redesigned onboarding, increasing conversion from 1% to 44%, +$5.5M.
  • •Motkraft: iOS/​Android Norwegian energy startup with 250k users and €80M revenue.
  • •Schibsted: Cookie consent for +13million daily users, increased acceptance by 33%.
  • •Fremtind: iOS/​Android, gamification insuretech predicting car drivers behaviour.
  • •DNB: iOS/​Android Norways largest fintech app 450k users, increase cashflow 0 to 2billion NOK.
  • •Also worked for: Melius Consulting, Smileworks, Thrive Labs, Tørn, Fremtind, Lexolve, Innovation Norway, Geofy, Ullagarn, Oh! Garden, Onuai, OwnU and more.
    • 2007 – 2018
    Employments

    Providing UX and product design services with lead responsibility

  • •Eika group: Head of product design Norways second largest bank with 1M customers,
  • •managing 17 designers. Designed new bank platform and reduced costs with €40m.
  • •Aftenposten: Lead product designer Norway’s largest newspaper. Designed Norways first mobile news platform, 2m readers.
  • •Bisnode: Technical project management big data and business intelligence, increased conversion +1200%.
  • •Shortcut: Senior lead app designer at northern Europe largest app agency, worked for 25+ enterprises and startups.
  • •Berg-Hansen: Lead interactions designer Norway’s leading b2b travel agency, reduced travel expenses by 18% and saving €22m annually.
    • Education
    2001 – 2007

    Umeå University Master of Arts - Communication (Sweden)

    Languages

    English | Swedish | Norwegian | German | Danish | Italian

    Niclas Löfgren - Senior Product Designer - [email protected]