Firoz AhmadSenior Product Designer – Design Systems, SaaS & AI

Result-oriented, award-winning Product Designer with 12+ years of experience. Designed for Upwork, Siemens, Telenor, Veon, Cookups and more. Passionate about problem-solving, design thinking, and user-centered design. Driven by pixel-perfect details, usability, and building scalable design systems.

EXPERIENCE
Sr. UX Designer, Goava Sales Intelligence AB
  • •Owned the end-to-end design function as the sole Product Designer for Goava’s award-winning B2B sales-intelligence platform.
  • •Launched Goava Discover, an AI-powered prospecting tool that boosted qualified lead discovery and platform adoption.
    • Jan 2021 – PresentRemote
  • •Built and scaled a design system, reducing design–dev cycle time by ~30–40% and improving interface consistency across the product.
  • •Conducted user research and usability testing to prioritize features, enhance user experience, and improve retention.
  • •Collaborated with distributed teams in the Nordics and Bangladesh, directly contributing to a successful $4.5M funding round.

    • Sr. UX Designer, Creative Aliens
  • •Audited and helped build design systems for Udacity (Veritas) and Siemens (Enlighted Connect), improving consistency and developer handoff.
  • •Helped redesign Nestlé’s checkout experience, leading to a 1.31× increase in subscriptions and a more seamless purchase flow.
    • Jun 2020 – Aug 2025Remote
  • •Led stakeholder workshops and delivered rapid prototypes, aligning product strategy with user needs for multiple enterprise clients.

    • Product Designer (Design Systems), Upwork
  • •Helped build the Air 3.0 Design System, the core design language powering the platform that connects millions of freelancers and clients globally.
  • •Unified component libraries across multiple squads, streamlining handoffs and reducing design consistency issues by ~20%.
    • Nov 2023 – Oct 2024Remote
  • •Designed design-token architecture and usage guidelines, cutting inconsistencies across web and native apps.
  • •Partnered with engineers to deprecate legacy components, lowering maintenance overhead and accelerating shipping velocity.
    • Experience Lead, Dingi Technologies Limited

  • •Managed the full product line, empowering businesses and startups with location intelligence, automation, and IoT services.
    • Jul 2017 – Oct 2020Dhaka, Bangladesh
  • •Built Dingi’s design system from scratch, improving design consistency and accelerating developer velocity.
  • •Designed and shipped FollowR, an enterprise-grade vehicle tracker for B2B customers.
  • •Led prototyping, research, design sprints, and usability tests with the CEO and product team to shape product strategy.
  • •Scaled Dingi to 200k+ users, transforming it into a revenue-generating platform.

    • Product Designer, Cookups Technologies Limited
  • •Designed and prototyped user experiences for Bangladesh’s largest home-cooked food platform using the design thinking process — ideate, define, prototype, test, and iterate.
  • •Collaborated closely with product and marketing teams to align user flows with business goals and campaign strategies.
    • May 2017 – Apr 2018Dhaka, Bangladesh
  • •Redesigned the core ordering funnel, leading to over 50% order growth and a 1.52× increase in sign-ups.
    • SKILLS
    Core

    Product Design, UX Design, UI Design, SaaS & Service Design, Design Thinking.

    Execution

    Prototyping, Wireframing, App/Web UI, Design Systems.

    Research

    User Research, Competitive Analysis, Usability Testing.

    Emerging

    Prompt Engineering (AI), LLM-assisted Design, Vibe coding.

    EDUCATION
    BSc in Computer Science & Engineering

    CGPA 3.72/4.00

    Apr 2013 – May 2017Southeast University Bangladesh
    Community & Recognition
    Young Jury, Awwwards

    Recognizing innovative web design globally.

    Creative Lead & Initiator, Behance Bangladesh

    Founded BeReviews Dhaka, organizing design community events supported by Behance & Adobe.

    Challenge Winner, Uplabs

    House rental app challenge

    Speaker

    Droidcon, BITPA, Artisanal Convergence and multiple local events

    Co-founded Startups

    Joldiapp (hyperlocal delivery) & Klassroom (edtech)

    Contributor, Mozilla Foundation

    Credited in Firefox browser (about:credits).