Osama Abdelnaser Product Designer UX&UI
SUMMARY

Senior Product Designer & UI/UX Team Lead with 3+ years of experience architecting complex SaaS, e-commerce, and enterprise platforms across MENA and US markets. Strongest in Figma, tokenized design systems, and bilingual (RTL/LTR) UX, leveraging a Computer Engineering background to bridge design with technical constraints. Proven record of leading teams, owning design strategy, and converting high-friction regulatory and logistics processes into intuitive user experiences.

TECHNICAL EXPERIENCE
Serajj⁠, UI/UX Team Lead (Full Time)
Jun 2026 – Present | Riyadh, Saudi Arabia
  • •Design Leadership & Ops: Lead a team of UI/UX designers across Serajj's product ecosystem; established DesignOps, design strategy, structured critiques, and developer handoff workflows that accelerated team output and cross-functional alignment.
  • •FalakCart⁠ (E-commerce SaaS Platform): Co-designed an end-to-end e-commerce SaaS platform powering 21,000+ active stores; architected multi-currency/RTL checkout flows, merchant analytics dashboards, interactive "Video E-Commerce" tools, and UI integrations for 40+ third-party services (Tabby, Tamara, TikTok, Amazon, Noon, Aramex).
  • •SBYP⁠ / سبايب (B2B Dropshipping Ecosystem): Architected the UI/UX for the Middle East’s leading B2B dropshipping platform serving 95,000+ active merchants; designed 1-click product importing workflows, real-time multi-warehouse inventory sync, multi-supplier order fulfillment, and automated tracking UIs.
  • •Enterprise & Ecosystem Products: Structured end-to-end user journeys for Setup KSA (regulatory & business incorporation portal) and HOBOX (logistics & fulfillment management), translating complex regulatory and operational processes into intuitive, step-by-step digital workflows.
  • •Design Systems & Scalability: Built scalable, tokenized design systems and component libraries in Figma, ensuring visual consistency and accessibility (WCAG) across web, iOS, and Android applications.
    • TAR⁠, In-house UI Designer (Full Time)
    Apr 2025 – Nov 2025 | Mansoura, Egypt
  • •Led end-to-end UI/UX design for client products across TAR Group's tech and e-commerce entities (Apqrinu, VIA), establishing internal design workflows and conducting cross-functional Design QA with frontend engineers.
  • •Architected modular, production-ready Salla & Shopify themes, including a flagship theme with 22+ customizable sections, optimized for mobile-first responsiveness, high performance, and Conversion Rate Optimization (CRO).
  • •Designed 20+ custom e-commerce storefronts and multi-demo theme variations across diverse industries including Fashion, Electronics, Cosmetics, and Automotive (e.g., Bahij, BOM, Nagham, Washaq, Qimam, Battal, Siri, Orai).
  • •Designed the UI/UX for Via, an AI-powered marketing automation platform, translating complex data analytics, campaign workflows, and automation flows into intuitive, action-oriented dashboard UIs.
    • Bitwise Solutions⁠, UI/UX Designer (Project-based / Part-time)
    Oct 2024 – Jun 2026 | Cairo, Egypt
  • •Delivered end-to-end UI/UX solutions for 18+ client projects spanning E-commerce, Travel & Tourism, B2B marketplaces, and enterprise web applications.
  • •Designed complex e-commerce platforms and management dashboards, including Yoamer (building materials platform + custom inventory dashboard), Yashri (virtual mall ecosystem), and I Click (multi-vendor marketplace).
  • •Crafted conversion-centric, user-friendly web platforms, such as Nile Soul (tailored travel booking platform for international tourists) and responsive landing pages, driving higher user retention and satisfaction (98% client rate).
  • •Established structured UI component libraries and design specs, streamlining developer handoff and ensuring pixel-perfect frontend implementation across web and mobile views.
    • SKILLS
    UI/UX Design: Research Methods // Information Architecture // Storyboarding // Wireframing // Prototyping // Interaction Design // Visual Design // Animation // Design Principles // Presentation
    Design Tools: Figma // Framer (Basic) // Adobe XD // Canva // Adobe Illustrator (Basic) // Adobe Photoshop (Basic)
    Project Management & Collaboration: ClickUp // Trello // Slack // Notion // Miro
    Programming: HTML // CSS // Sass // Bootstrap // JavaScript (Basic) // TypeScript (Basic) // React (Basic) // Next.js (Basic) // Python // C++
    Soft Skills: Communication // Teamwork // Design Critique & Feedback // Strong Presenter // Detail-Oriented // Self-Learning
    EDUCATION
    PORTSAID UNIVERSITY, Bachelor of Computer Engineering
    Sep 2018 – Jun 2023 | Port Said, Egypt
  • •Grade: Good, Graduation Project Grade: Excellent.
    • LANGUAGES
    Arabic: Native
    English: Professional working proficiency