Summary

Senior Product Designer with 7+ years of experience designing and scaling B2B SaaS products across AI, healthcare, fintech, and influencer marketing. Skilled in leading end-to-end design process from discovery to delivery.

Work Experience

Product Designer

Bazaarvoice
  • •Owned the creation of Influenster Pro, introducing a premium creator membership experience that unlocked advanced creator data, improved campaign matching, and scaled the path to 50K+ verified creators.
    • 11/2023 – PresentRemote
  • •Led the design of an AI-powered Visual Content Coach, helping users capture higher-quality review content with 500K+ monthly reviews.
  • •Worked on the redesign of creator discovery, leveraging AI-assisted recommendations, query suggestions, and rapid profile evaluation to reduce list-building time by ~60% and improve campaign scaling workflows.

    • Product Designer

    Affable.ai
  • •Worked in an end-to-end influencer marketing Saas platform for brands to discover, engage and track social media influencers.
    • 05/2021 – 10/2023Remote
  • •Owned the creator discovery, verification, and reporting workflows that measurably reduced campaign setup time by ~30%.
  • •Collaborated with PMs, Engineering and Operations to uncover user pain points, streamline complex workflows based on user feedback and operational insights.

    • UX Designer

    UXBERT Labs
  • •Worked on the redesign of Al Nahdi’s digital experiences, resolving usability issues through testing sessions across one of Saudi Arabia’s largest pharmacy platforms.
    • 05/2020 – 04/2021Dubai, UAE
  • •Launched high-impact digital health experiences, including AI-powered Skin Analyzer and E-Prescription services, expanding self-service capabilities and increasing product engagement
  • •Improved key self-service completion rates and usability across the Emirates Transport Authority website and growth-related friction points that contributed to a 70% reduction in support calls.

    • UX/UI Designer

    Appspro
  • •Enhanced the user experience of STC’s employee dashboard by optimizing workflows, refining UI layouts, and ensuring consistency through adherence to design system standards.
    • 03/2019 – 04/2020Cairo, Egypt
  • •Supported the UX/​UI design of Al Rajhi Bank’s digital products across web and mobile platforms, contributing to user-centered experiences that aligned with business and customer needs.
  • •Collaborated with senior designers, product managers, and developers to translate business requirements into intuitive SaaS and supply chain solutions through user-centered design practices.

    • UX/UI Design Intern

    Code Netro
  • •Collaborated with UX designers throughout the product design lifecycle, contributing to wireframes, prototypes, and design handoff documentation for development teams.
    • 09/2018 – 02/2019
  • •Assisted in user research activities, synthesizing user insights to identify behavior patterns, pain points, and experience improvement opportunities.
  • •Conducted feature research and participated in ideation workshops to explore user needs, evaluate solutions, and support product design decisions.

    • UI Developer

    Freelance
  • •I collaborated with designers and developers to manage a wide of projects from design to test and up to production.
    • 10/2017 – 08/2018
  • •Implemented responsive cross-platform websites, mobile apps and landing pages from concept with my clients.
    • Education

    Bachelor's Degree from the faculty of commerce

    Damanhour University
    2014 – 2018
    Skills
    AI Product Design, UX Strategy, User Research, User Interviews, Usability Testing, Information Architecture, User Journey Mapping, A/B Testing, SaaS Product Design, Wireframing, Design Systems, Accessibility, Cross-functional, Stakeholder Management, Figma, HTML, CSS, Javascript
    LICENSES & CERTIFICATIONS
    Foundations of User Experience (UX) Design: Google - Issued May 2021