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Ross Grubi
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Profile

Results-oriented and data-driven expert in influencer and product marketing, partnerships, and business development with over a decade of professional experience in advertising, gaming, tech, live streaming, and the creator economy.

Skilled in client relations, user acquisition, sales, creator and campaign management. Executed brand awareness and performance marketing campaigns for Spotify, Scopely, HelloFresh, HoYoverse, Plarium, Wargaming, Surfshark.

SKILLS
Influencer Marketing, Performance Marketing, Digital Advertising, User Acquisition, Product Marketing, Campaign Management, Client Relations, Growth Marketing, Leadership, Communication, Collaboration, Lead Generation
TOOLS
HubSpot, Salesforce, Slack, Instantly, Asana, Discord, Pipedrive, AppsFlyer, Impact, Mixmax, Jira, Notion, SignRequest, Google Slides
Projects

MIRAI BY STREAMS CHARTS

January 2024 – September 2024

Founded and established MIRAI by Streams Charts - a global influencer marketing and online advertising agency. Achieved profitability and positive cash flow within three months. Developed agency website, managed decks, presentations, campaign briefs, client reporting

Experience

MIRAI BY STREAMS CHARTS

Co-Founder & COO
January 2024 – September 2024 | Warsaw, Poland
  • •Secured seven clients within three month of operations, including Surfshark, Incogni, Kraken, MADMONQ, bo3.gg
  • •Achieved profitability and positive cash flow within three months. Generated $300K in revenue within five months
  • •Developed, managed, and executed $250K campaign budget for a cybersecurity brand Surfshark, collaborating with over 150 influencers in the United States and Europe, meeting all campaign targets and client expectations
  • •Led the execution of brand awareness and performance marketing campaigns on YouTube, Twitch, TikTok, and Instagram. Delivered strong ROI (ranging 150%-450%) and high monthly ROAS (Day 7, Day 14, Day 30)
  • •Managed presentations, agreements, creator briefs, curations, pricing, outreach, campaign execution, client reporting
  • •Developed and launched the MIRAI by Streams Charts website

    • FLARE STREAM

    Director of Influencer Marketing
    February 2023 – January 2024 | Warsaw, Poland
  • •Managed and executed a $1M campaign budget for a game publisher HoYoverse (Genshin Impact, Honkai: Star Rail), achieving a 35% net profit margin, while meeting all campaigns targets (ROAS, ROI, HW) and exceeding client expectations
  • •Developed and executed brand awareness and performance marketing campaigns for Genshin Impact, World of Warships, Dungeon Hunter VI, Honkai: Star Rail, Surfshark, MUD\WTR
  • •Led a team of account and campaign managers, fostering their growth and providing guidance on best client practices
  • •Collaborated with big brands, game publishers (The Sandbox, Crunchyroll, HoYoverse, Wargaming), top-tier influencers, and leading talent management agencies (UTA, Loaded, Evolved) 
  • •Established scalable structure using HubSpot, Salesforce, Slack, Impact, Mixmax, Notion, Discord, Google Slides

    • STREAMELEMENTS

    Senior Influencer Marketing Manager
    September 2019 – February 2023 | Tel-Aviv, Israel
  • •Managed and executed influencer marketing campaigns for Spotify, HBO, Xfinity, Epic Games, Scopely, HelloFresh, Plarium, Com2Us, Wargaming, Lilith Games, and many other companies
  • •Executed 1500+ sponsorship deals across over 60 big performance and brand awareness campaigns with Twitch, YouTube, and TikTok influencers in the United States, Europe, and Latin America, totaling $10 million
  • •Recruited and onboarded over 250 top-tier influencers to the StreamElements DreamTeam VIP program (United States, Europe). Provided regular support to managed VIP influencers, resulting in a 75% reduction in churn rate
  • •Actively collaborated with top-tier influencers (executed deals with KaiCenat, xQc, Amouranth, MitchJones) and leading talent management agencies (UTA, Loaded, Evolved, Mythic Talent)
  • •Contributed to the growth of StreamElements. In 2021, StreamElements raised $100 million

    • NAVI.GG (NATUS VINCERE)

    January 2017 – May 2017

    Led the development of the new NAVI (Natus Vincere) website from scratch. Managed a very skilled team of UI/UX designers and developers. Designed the website structure and interface, created over 70 detailed pages and mockups.

    Awards

    ETHEREUM FOUNDATION GRANT

    Ethereum Foundation
    May 2nd, 2018

    During my time at Parsec Labs, our team was awarded an Ethereum Foundation Grant in the 'Scaling' category for our work and contributions to Ethereum scalability and Layer-2 solutions.

    Languages
    English
    Slovak
    Ukrainian
    Polish

    ME3

    Director of Business Development
    August 2021 – September 2022 | London, UK
  • •Developed, managed, and executed partnerships with over 30 prominent Web3 DeFi projects, including SupraOracles, VELAS, Unstoppable Domains, Transak, and Ajuna Network
  • •Collaborated with existing and potential partners and investors (Maven Capital, Magnus Capital, GHAF Capital, Tokenova)
  • •Crafted and executed strategic agreements (MOU, MOA), managed growth campaigns, contests, giveaways, airdrops
  • •Launched the "Avarta Academy" online campaign, attracting over 5,000 educated and very engaged users
  • •Actively collaborated with blockchain influencers to promote Me3 project and increase its presence in Web3 communities
  • •Delivered market insights and in-depth competitor analysis

    • BENQ ZOWIE

    Senior Product Marketing Manager
    September 2017 – September 2019 | Eindhoven, The Netherlands
  • •Negotiated and produced the release of over 150 video reviews of BenQ ZOWIE gaming gear by big tech, gaming, and esports YouTube channels. Reviews accumulated 20 million views
  • •Maintained established relationships with leading gaming organizations, leagues, and teams (ESL, PGL, Dreamhack)
  • •Managed and developed BenQ ZOWIE gaming community in Europe. Managed official socials (Twitter, Instagram, Facebook)
  • •Represented BenQ ZOWIE at big gaming festivals and esports tournaments (ESL, PGL, Dreamhack, StarSeries)

    • PARSEC LABS

    Senior Product Marketing Manager
    January 2018 – December 2018 | Kyiv, Ukraine
  • •Proactively collaborated with existing and potential partners to foster relationships. Received the Ethereum Foundation Grant for work on Ethereum scalability and Layer-2 solutions
  • •Established strategic partnerships within the Ethereum ecosystem (DeFi, CeFi, and GameFi companies)
  • •Created and implemented marketing strategy aligned with roadmap. Executed growth campaigns, giveaways, airdrops
  • •Represented Parsec Labs at blockchain events, meetups, and conferences (EthCC, BlockchainUA, and other)

    • NAVI (NATUS VINCERE)

    Editor-in-Chief
    April 2015 – March 2017 | Kyiv, Ukraine
  • •Achieved significant year-over-year growth in all major NAVI website metrics, including a 40% increase in visits, a 40% increase in unique visitors, and a 35% increase in pageviews
  • •Led and managed the editorial NAVI team of 15–20 people on a daily basis (editors, designers, developers). Released over 2,000 publications (coverages, articles, interviews, blogs)
  • •Implemented editorial strategy, growth initiatives, and content plan. Contributed to the Chief Editor's columns, published key press releases and major announcements
  • •Developed the new NAVI website from scratch (navi.gg)