User-focused Visual & Digital Designer with 4+ years of experience in creating intuitive, user-centered, scalable products for mobile, web, and E-commerce. Proficient in UX design, including research, journey mapping, prototyping, and testing, to align solutions with user needs. Skilled in CMS and crafting digital content for web and apps. Successfully lead user-centered design initiatives, balancing business objectives with engaging customer experiences. Collaborates cross-functionally to deliver high-quality digital experiences, with proven success in payments, platform tools, and regulated sectors.
During this project, I redesigned Bestron’s Amazon Brand Store to deliver a seamless and engaging shopping experience. Improved navigation, branding, and product discovery by replacing cluttered layouts with a clean structure that highlights top concept lines, seasonal collections, and licensed products. Introduced clear menus, in-page filters, and context-rich visuals to guide customers effortlessly, reduce drop-offs, and increase conversions.
I designed Virtuagym’s analytics dashboard for club managers to simplify the management of classes, staff, and clients. Led research and user interviews with managers to inform design decisions and deliver clear, actionable insights.
As Product Designer, I designed an integrated payroll platform to replace Virtuagym’s outsourced system and streamline payroll administration for fitness club managers. Focused on developing an intuitive in-platform tool that simplifies workflows and improves the user experience.