Olebogeng Lefentse MoyoMarketing Coordinator
Profile

Marketing and communications professional with 2 years of experience supporting campaign execution, digital content delivery, stakeholder coordination and marketing operations across the media, entertainment and digital marketing sectors. Currently working as a Marketing & Public Relations Assistant at Universal Music South Africa, coordinating marketing assets, content schedules, campaign rollouts and cross-functional communications to support accurate and timely delivery. Experienced in quality assurance, content management, email marketing, CRM automation, performance reporting and coordinating activities across multiple digital channels. Demonstrates strong written communication, organisational skills, attention to detail and a proactive, solutions-oriented approach. Combines hands-on campaign execution with analytical thinking and a collaborative mindset to support marketing teams and deliver work aligned with campaign objectives.

Skills
Stakeholder Coordination & Communication
Marketing Asset Quality Assurance
Metadata Platform management & accuracy
Data Analytics - Content performance, metrics, engagement
Stakeholder Coordination & Relation
Campaign Execution and coordination
Attention to detail & Analytical skills
SEO- Searchability & Discoverability
Coordination, Productivity & Collaboration Tools – Google Workspace, Microsoft 365, Monday.com, Workday, Trello
Digital Marketing & Google analytics (G4A)– Meta Ads, TikTok, YouTube, LinkedIn
CRM, Automation & Email Marketing – Braze, Brevo, Mailchimp, HubSpot
Administrative and organisational skills.
Cross-platform content distribution
Content curation, scheduling, publishing & execution
Professional Experience
02/2026 – PresentJohannesburg

Universal Music South Africa

Marketing & Public Relations Assistant

Campaign strategy and coordination: Contribute to artist content strategies and coordinate campaign rollouts aligned with release objectives, timelines and promotional priorities.

Audience and channel thinking: Support the positioning and distribution of artist content across digital, radio and media platforms to build awareness and audience engagement.

Performance monitoring: Track radio airplay, campaign activity and content performance to support reporting and inform marketing decisions.

Cross-functional collaboration: Work with label managers, marketing and digital teams, international stakeholders and media partners to coordinate integrated campaign execution.

Content and brand positioning: Support artist storytelling and promotional activity, ensuring that content, assets and messaging align with campaign requirements.

2025 – presentSouth Africa

SELF

DIGITAL & MARKETING STRATEGIST
  • •Marketing Automation & CRM Architecture: Engineer automated full-stack lead generation systems linking JotForm to Mailchimp, eliminating manual data entry and consistently generating qualified monthly sign-ups.
  • •Conversion Rate Optimization (CRO): Design high-converting landing pages and digital campaign assets using Canva and System.io, building interactive quiz-based lead magnets to drive consistent weekly clicks.
  • •Multi-Platform Content & Channel Strategy: Manage, schedule, and update comprehensive multi-platform content strategies across TikTok, Facebook, and LinkedIn, sourcing the majority of lead acquisitions via platform-specific audience targeting.
  • •Analytics, Reporting & Strategy: Monitor and maintain ongoing CRM performance metrics, preparing analytical marketing reports and strategic presentations to solve specific brand awareness and conversion challenges. Managed multi-platform content across TikTok, Facebook and LinkedIn, driving lead acquisition through platform-specific audience targeting.
  • •Architected JotForm-to-Mailchimp automation, eliminating manual data entry and generating consistent qualified monthly sign-ups.
  • •Developed landing pages and interactive lead magnets using Canva and System.io, generating consistent weekly audience clicks.
  • •Analysed CRM performance metrics and digital campaign data, producing reports that informed brand awareness and conversion strategies.
  • •Coordinated content scheduling across three social platforms, maintaining consistent publishing aligned with audience and campaign objectives.
  • •Optimised digital campaign assets and customer journeys, improving conversion performance by 5%.
  • •Created platform-specific content strategies, increasing qualified lead generation by 7% through targeted audience engagement. Lead Generation & Pipeline Development: Convert cold prospects into qualified discovery calls and secure paying clients, directly expanding the business sales pipeline.

    • Organisations
    2025 – presentSouth Africa

    INSTITUDE OF INTERNAL COMMUNICATIONS AFRICA

    MANCO MEMBER - BRAND AND CONTENT TEAM
  • •Spearheaded LinkedIn content planning through structured calendars aligned with organisational objectives and audience engagement goals.
  • •Increased LinkedIn page views by 173% through strategic content planning, curation and platform management.
  • •Increased unique LinkedIn visitors by 145.6% through targeted content and audience engagement strategies.
  • •Achieved a 22% engagement rate, outperforming industry competitors by 36.2% through strategic content optimisation.
  • •Expanded LinkedIn followers by 95.7%, adding 90 followers through consistent audience-focused content.
  • •Authored quarterly newsletter content and developed editorial themes supporting organisational communications and audience engagement.
  • •Coordinated three cross-functional SteerCos spanning newsletters, events and research, ensuring timely stakeholder input and delivery.
  • •Analysed LinkedIn performance metrics including impressions, visitors, engagement, comments and reposts to inform content decisions.
  • •Supported quantitative research for an internal communications whitepaper, contributing data-driven insights to editorial content development.
    • Education
    01/2024 – 12/2024South Africa

    ADVANCED DIPLOMA IN COMMUNICATION MANAGEMENT NQF LEVEL 7

    UNIVERSITY OF JOHANNESBURG
    01/2021 – 12/2023South Africa

    DIPLOMA IN PUBLIC RELATIONS

    UNIVERSITY OF JOHANNESBURG
    12/2018

    MATRIC

    HOERSKOOL EVANDER
    Certificates
    DIGITAL MARKETING & E-COMMERCE https://coursera.org/share/ebd158f313b8e27d527a034763edadf9