Olebogeng Lefentse MoyoStrategic Marketing and Communication Professional
Profile

I am an adept and highly organized Marketing and Communications professional with a strong focus on strategic storytelling and operational efficiency. I specialize in managing complex deliverables and building "Fan-First" digital strategies in high-pressure environments. Currently, I am applying these skills as a Marketing Intern at Universal Music South Africa, where I support international campaigns for artists like J. Cole and Ella Mai. My role involves coordinating CRM initiatives via Braze, alongside radio servicing and music video distribution through Radio Monitor and CI Media. Whether managing global artist assets or building lead-generation funnels for lifestyle brands, I am dedicated to driving measurable brand growth through technical precision and clear communication.

Skills
Audience development & Engagement
Digital Marketing Strategy
Lead Magnet
Stakeholder Communication
Administrative and organisational skills.
Campaign management and coordination
Content and social media marketing
Brand Storytelling
Cross-platform content distribution
CRM Marketing - BRAZE, CASTER
Marketing Analytics & Operations
Brand Strategy
Education

UNIVERSITY OF JOHANNESBURG

ADVANCED DIPLOMA IN COMMUNICATION MANAGEMENT NQF LEVEL 7
01/2024 – 12/2024South Africa

UNIVERSITY OF JOHANNESBURG

DIPLOMA IN PUBLIC RELATIONS
01/2021 – 12/2023South Africa

HOERSKOOL EVANDER

MATRIC
12/2018
Certificates
DIGITAL MARKETING & E-COMMERCE https://coursera.org/share/ebd158f313b8e27d527a034763edadf9
Organisations

INSTITUDE OF INTERNAL COMMUNICATIONS AFRICA

MANCO MEMBER - BRAND AND CONTENT TEAM
  • •Drove audience growth, achieving a 145.6% increase in unique visitors and 173% growth in page views within 30 days.
    • 2025 – presentSouth Africa
  • •Achieved a 22% engagement rate, outperforming competitors by 36.2%, demonstrating superior content effectiveness.
  • •Accelerated community growth with a 95.7% increase in new followers (90 in one month), expanding the total base to over 1,750 members.
  • •Maximized organic reach by creating shareable content, resulting in a 200% increase in reposts and a 183.3% surge in comments.
  • •Contributed to an 11.3% growth in impressions (over 10,800 total) by aligning content with strategic industry trends.
  • •Ensured 100% brand and message consistency through structured content calendar management and timely distribution.
  • •Strated creating and doing Newsletter articles that will be rekleased quartely, planning content ideas
  • •Assisting in a white paper research for internal communications
  • •Help to come up with strategic content pillars for our linkedin pages that align with the com[panies goals and missions.
    • Professional Experience

    Universal Music South Africa

    Marketing Intern - International Marketing
  • •1. Service music to radio stations using softwares such as R2 to get the ISRC codes, BOX to get the assets, Caster MPE player to send out the mails or to service the songs
    • 02/2026 – PresentJohannesburg
  • •2. Service music videos to channels such as multichoice, trace tv using BOX and R2 again sending them out using Ci-Video Servising tool
  • •3. Update radio charts on the marketing sheet for our artists and update radio spins using Radio monitor and checking the charts weekly from our local radio stations such as Metro FM, 5 FM, KFM, 947
  • •4. Assist in deciding which songs go for radio serving and which song mustt be sent to radio.
  • •5. Give input to campaign ideas when it comes to artist visits, promoting music online, promoting albums and singles, album activations, and coming up with overall campaign ideas and how they should be executed.
  • •6. Deciding type of content that needs to go on our artists' social media.

    • Assisting wih PR such as sending out press releases, creating excel lists of marketing vendors, and creating shared calendars

    SELF

    DIGITAL MARKETING STRATEGIST
  • •Secured 1 paying client and converted 200+ cold DMs into 3 qualified discovery calls, directly contributing to the sales pipeline.
    • 2025 – presentSouth Africa
  • •Prepare marketing reports and presentations based on marketing problems.
  • •Engineered a full-stack automated lead generation system (JotForm → Mailchimp), eliminating manual lead capture and generating 5 qualified signups per month.
  • •Drove engagement through a quiz-based lead magnet, capturing leads and generating 7–10 weekly clicks.
  • •Maximized platform performance by sourcing 80% of lead magnet signups from Instagram, validating an effective platform-specific strategy.
  • •Designed high-converting campaign assets and landing pages using Canva and system.io⁠ to optimize conversion rates.
  • •Managed and developed strategic multi-platform content across TikTok, Facebook, and LinkedIn, ensuring consistent messaging, engagement, and brand growth.
  • •Planning and execution of marketing colleteral.
  • •Managing, updating, monitoring CRM performance metrics and CRM systems .

    • DR OA ADEDIPE& DR MAZIBUKO NEURO-SPINE SURGEONS

    PERSONAL ASSISTANT
  • •Optimized clinical efficiency by coordinating all logistics for an average of 5-7 complex surgical cases per week, minimizing scheduling conflicts and supporting continuous patient flow.
    • 04/2024 – 01/2026
  • •Managed high-volume, critical communications and complex patient logistics among patients, surgeons, and external providers to ensure seamless pre- and post-operative care.
  • •Guaranteed strict adherence to all patient privacy regulations (POPIA compliance) by maintaining the security and accuracy of confidential medical records and correspondence.
  • •Streamlined daily administrative tasks by handling concurrent, high-priority tasks, scheduling meetings, managing calendars, and coordinating calendars, ensuring all documentation was complete for weekly surgical procedures.

    • UNIVERSITY OF JOHANNESBURG

    STUDENT ASSISTANT
  • •Boosted departmental efficiency by streamlining administrative workflows and implementing a new filing system, resulting in a 20% reduction in time spent locating critical documents.
    • 03/2024 – 12/2024JOHANNESBURG, South Africa
  • •Saved senior faculty an average of 5 hours per week through efficient management of complex scheduling, correspondence, and administrative tasks.
  • •Elevated stakeholder satisfaction by serving as the primary student liaison, resolving 95% of inquiries within 24 hours.
  • •Maintained 100% brand consistency across external marketing materials by developing and enforcing clear departmental communication and design guidelines.