Profile

Marketing and Communications professional with experience in brand strategy, campaign development, digital marketing, content and audience engagement. Skilled in translating marketing objectives into integrated campaigns across digital, social, CRM, influencer and experiential channels. Experienced in coordinating stakeholders, developing brand and campaign messaging, and using performance insights to optimise marketing activity. Passionate about building brands that connect with consumers and drive meaningful business impact.

SOFT AND HARD SKILLS
Audience development & Engagement
Cross-platform content distribution
Digital Marketing Strategy
Content and social media marketing
Brand Storytelling
Administrative and organisational skills.
Tech skills: Braze · Meta Ads · TikTok · YouTube · LinkedIn · Canva · CASTER · Play MPE · Radio Monitor · Microsoft 365 · Excel
Campaign Execution and coordination
Marketing Analytics & Operations
Brand Strategy
Research & Data Analysis
Content Planning, implementation, execution
CRM Marketing - BRAZE, CASTER
Stakeholder Communication
Organisations
2025 – presentSouth Africa

INSTITUDE OF INTERNAL COMMUNICATIONS AFRICA

MANCO MEMBER - BRAND AND CONTENT TEAM

  • •LinkedIn Strategy & Content Management: Formulated strategic content pillars aligned with corporate missions to oversee the end-to-end planning, creation, and distribution of professional LinkedIn content via structured content calendars.
  • •Cross-Functional Committee Leadership: Served actively across three key steering committees (SteerCos) spanning quarterly newsletter planning, event promotions, and strategic whitepaper research.
  • •Editorial & Research Contribution: Authored targeted quarterly newsletter articles, conceptualized upcoming content themes, and supported quantitative research for the State of Internal Communications whitepaper.
  • •Audience Growth & Page Visibility: Drove unprecedented channel growth within a 30-day period, achieving a 145.6% increase in unique visitors, 173% growth in page views, and an 11.3% lift in total impressions (exceeding 10,800).
  • •Community Expansion: Accelerated professional network growth by 95.7% in a single month (adding 90 new followers), successfully expanding the total community base to over 1,750 members.
  • •Audience Engagement & Virality: Attained a benchmark-setting 22% engagement rate (outperforming industry competitors by 36.2%) and maximized organic reach, yielding a 200% surge in reposts and a 183.3% increase in comments.
    • Professional Experience
    02/2026 – PresentJohannesburg

    Universal Music South Africa

    Marketing Intern - International Marketing
  • •Media & Radio Servicing: Coordinated the end-to-end delivery of music and music videos to major radio stations and broadcast networks (MultiChoice, TRACE TV) using industry software including R2, Box, Caster MPE, and the Ci-Video Servicing tool.
  • •Data Tracking & Analytics: Monitored airplay performance and track spins across major national radio stations (Metro FM, 5FM, KFM, 947) utilizing Radio Monitor, maintaining comprehensive marketing tracking sheets.
  • •Campaign & Content Strategy: Contributed strategic ideas for artist rollouts, digital promotions, and experiential album activations, while directing social media content strategy for priority artist profiles.
  • •PR & Campaign Operations: Supported public relations workflows by distributing press releases, managing shared cross-functional master calendars, and building marketing vendor frameworks.
  • •Artist Development & Brand Partnerships: Managed localized marketing plans for upcoming international talent in South Africa, collaborated with Label Managers on digital campaigns, and developed strategy decks to pitch for commercial brand collaborations.
  • •Global Stakeholder Relations: Maintained consistent professional communication with international teams to support cross-functional alignment and campaign delivery across local and global markets.

    • 2025 – presentSouth Africa

    SELF

    DIGITAL MARKETING STRATEGIST
  • •Lead Generation & Pipeline Development: Convert cold prospects into qualified discovery calls and secure paying clients, directly expanding the business sales pipeline.
  • •Marketing Automation & CRM Architecture: Engineer automated full-stack lead generation systems linking JotForm to Mailchimp, eliminating manual data entry and consistently generating qualified monthly sign-ups.
  • •Conversion Rate Optimization (CRO): Design high-converting landing pages and digital campaign assets using Canva and System.io⁠, building interactive quiz-based lead magnets to drive consistent weekly clicks.
  • •Multi-Platform Content & Channel Strategy: Manage, schedule, and update comprehensive multi-platform content strategies across TikTok, Facebook, and LinkedIn, sourcing the majority of lead acquisitions via platform-specific audience targeting.
  • •Analytics, Reporting & Strategy: Monitor and maintain ongoing CRM performance metrics, preparing analytical marketing reports and strategic presentations to solve specific brand awareness and conversion challenges.
    • Education
    01/2024 – 12/2024South Africa

    ADVANCED DIPLOMA IN COMMUNICATION MANAGEMENT NQF LEVEL 7

    UNIVERSITY OF JOHANNESBURG
    01/2021 – 12/2023South Africa

    DIPLOMA IN PUBLIC RELATIONS

    UNIVERSITY OF JOHANNESBURG
    12/2018

    MATRIC

    HOERSKOOL EVANDER
    Certificates
    DIGITAL MARKETING & E-COMMERCE https://coursera.org/share/ebd158f313b8e27d527a034763edadf9
    References
    RUTH MTHEMBU, BRAND AND CONTENT MANAGER, IFICA
    [email protected], 0791378310
    Gomolemo Nonyana, Label Manager, Universal Music Group
    0781385698