Olebogeng Lefentse MoyoStrategic Marketing and Communication Professional
Profile

A versatile and results-driven Communications and Marketing professional with over a year of hands-on experience spanning digital marketing, public relations, and strategic communications. Currently serving as a Marketing Intern at Universal Music Group South Africa, contributing to global campaigns, radio servicing, brand partnerships, and high-profile album release events. Concurrently drives community engagement as the Brand and Content Coordinator for IFICA, managing end-to-end newsletter execution, whitepaper research, and LinkedIn strategy. Adept at managing local and global stakeholders, navigating fast-paced cross-functional environments, and leveraging a robust technical toolkit—including UMBI analytics, Braze, Mailchimp, Canva, and CapCut—to deliver data-informed, visually engaging marketing strategies.

Skills
Audience development & Engagement
Digital Marketing Strategy
Lead Magnet
Stakeholder Communication
Administrative and organisational skills.
Campaign management and coordination
Content and social media marketing
Brand Storytelling
Cross-platform content distribution
CRM Marketing - BRAZE, CASTER
Marketing Analytics & Operations
Brand Strategy
Organisations
2025 – presentSouth Africa

INSTITUDE OF INTERNAL COMMUNICATIONS AFRICA

MANCO MEMBER - BRAND AND CONTENT TEAM

  • •LinkedIn Strategy & Content Management: Formulated strategic content pillars aligned with corporate missions to oversee the end-to-end planning, creation, and distribution of professional LinkedIn content via structured content calendars.
  • •Cross-Functional Committee Leadership: Served actively across three key steering committees (SteerCos) spanning quarterly newsletter planning, event promotions, and strategic whitepaper research.
  • •Editorial & Research Contribution: Authored targeted quarterly newsletter articles, conceptualized upcoming content themes, and supported quantitative research for the State of Internal Communications whitepaper.
  • •Audience Growth & Page Visibility: Drove unprecedented channel growth within a 30-day period, achieving a 145.6% increase in unique visitors, 173% growth in page views, and an 11.3% lift in total impressions (exceeding 10,800).
  • •Community Expansion: Accelerated professional network growth by 95.7% in a single month (adding 90 new followers), successfully expanding the total community base to over 1,750 members.
  • •Audience Engagement & Virality: Attained a benchmark-setting 22% engagement rate (outperforming industry competitors by 36.2%) and maximized organic reach, yielding a 200% surge in reposts and a 183.3% increase in comments.
    • Professional Experience
    02/2026 – PresentJohannesburg

    Universal Music South Africa

    Marketing Intern - International Marketing
  • •Media & Radio Servicing: Coordinated the end-to-end delivery of music and music videos to major radio stations and broadcast networks (MultiChoice, TRACE TV) using industry software including R2, Box, Caster MPE, and the Ci-Video Servicing tool.
  • •Data Tracking & Analytics: Monitored airplay performance and track spins across major national radio stations (Metro FM, 5FM, KFM, 947) utilizing Radio Monitor, maintaining comprehensive marketing tracking sheets.
  • •Campaign & Content Strategy: Contributed strategic ideas for artist rollouts, digital promotions, and experiential album activations, while directing social media content strategy for priority artist profiles.
  • •PR & Campaign Operations: Supported public relations workflows by distributing press releases, managing shared cross-functional master calendars, and building marketing vendor frameworks.
  • •Artist Development & Brand Partnerships: Managed localized marketing plans for upcoming international talent in South Africa, collaborated with Label Managers on digital campaigns, and developed strategy decks to pitch for commercial brand collaborations.
  • •Global Stakeholder Relations: Maintained consistent professional communication with international teams to support cross-functional alignment and campaign delivery across local and global markets.

    • 2025 – presentSouth Africa

    SELF

    DIGITAL MARKETING STRATEGIST
  • •Lead Generation & Pipeline Development: Convert cold prospects into qualified discovery calls and secure paying clients, directly expanding the business sales pipeline.
  • •Marketing Automation & CRM Architecture: Engineer automated full-stack lead generation systems linking JotForm to Mailchimp, eliminating manual data entry and consistently generating qualified monthly sign-ups.
  • •Conversion Rate Optimization (CRO): Design high-converting landing pages and digital campaign assets using Canva and System.io⁠, building interactive quiz-based lead magnets to drive consistent weekly clicks.
  • •Multi-Platform Content & Channel Strategy: Manage, schedule, and update comprehensive multi-platform content strategies across TikTok, Facebook, and LinkedIn, sourcing the majority of lead acquisitions via platform-specific audience targeting.
  • •Analytics, Reporting & Strategy: Monitor and maintain ongoing CRM performance metrics, preparing analytical marketing reports and strategic presentations to solve specific brand awareness and conversion challenges.
    • Education
    01/2024 – 12/2024South Africa

    ADVANCED DIPLOMA IN COMMUNICATION MANAGEMENT NQF LEVEL 7

    UNIVERSITY OF JOHANNESBURG
    01/2021 – 12/2023South Africa

    DIPLOMA IN PUBLIC RELATIONS

    UNIVERSITY OF JOHANNESBURG
    12/2018

    MATRIC

    HOERSKOOL EVANDER
    Certificates
    DIGITAL MARKETING & E-COMMERCE https://coursera.org/share/ebd158f313b8e27d527a034763edadf9
    References
    RUTH MTHEMBU, BRAND AND CONTENT MANAGER, IFICA
    [email protected], 0791378310
    Gomolemo Nonyana, Label Manager, Universal Music Group
    0781385698