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Profile

Performance-focused Digital Marketer with 5 years of experience in data-driven marketing, campaign strategy, and performance optimization. Skilled in analyzing ad metrics, making data-driven decisions, and executing marketing strategies to improve conversions and drive sustainable business growth across diverse industries.

Education

Dhaka International University (DIU)

Bachelor of Business Administration (BBA) | Marketing
2016 – 2020

CGPA - 3.40 ( Out of 4)

Professional Experience

Market Place & Out Of Marketplace

Digital Marketing Services (Freelance)
2023 – Present | Worldwide

• Developed and executed data-driven marketing strategies across diverse industries.

• Conducted market and competitor analysis to optimize campaigns and drive conversions.

• Analyzed campaign metrics using Google Analytics, Meta Insights, and Meta Ad Library to improve ROI.

Authentic Makeup Store BD

Senior Performance Marketer (Remote)
2025 – Present | Dhaka, Bangladesh

• Collaborated with content creators to develop engaging, conversion-focused ad creatives and content strategies.

• Analyzed ad performance metrics to develop data-driven marketing plans and identify growth opportunities.

• Worked closely with the business owner to execute and optimize marketing strategies based on campaign performance and business goals.

Beauty Bell BD

Digital Marketing Executive (Remote)
2024 – 2025 | Dhaka, Bangladesh
  • •Managed social media paid and organic marketing, and influencer partnerships to increase product visibility and sales.

    • • Continuously monitored campaign performance and optimized strategies based on data and business objectives.

    Global Web IT ( Marketing Agency)

    Digital Marketing Executive (Remote)
    2022 – 2024 | Bangladesh
  • •Lead digital marketing campaigns across social media and search engine, achieving consistent performance improvements.
  • •Optimize ad spend through data analysis and refine targeting strategies to maximize ROI.
    • Skills
    Social Media Marketing — Social media marketing across Facebook, Instagram, TikTok, LinkedIn, and Pinterest, including page optimization, content strategy, organic & paid campaigns, and performance analysis.
    Search Engine Marketing — PPC Campaigns, Ad Audit & Optimization, Conversion Tracking, YouTube Marketing & SEO.
    Analytics & Tracking — Meta CAPI, LinkedIn & Pinterest Tracking, Google Ads Conversion Tracking, GA4 Enhanced E-commerce, Data Analysis & Data-Driven Decision Making.
    Email Marketing — Campaign Strategy, List Segmentation, Email Copy & Template Design, Automation, and CRM & Tool Integration.
    Google Merchant Center — Policy Issue Resolution, Product Listing Management, Account Verification, and Merchant Promotions Setup.
    Additional Digital Skills — Conversion Rate Optimization (CRO), Landing Page Design & Optimization, E-commerce Website Management, and AI-Powered Creative Production.
    Courses

    Digital Marketing for Freelancing (Level-4)

    National Skills Development Authority (NSDA)

    Google Digital Marketing & Ecommerce

    Google Career Certificates

    Meta Social Media Marketing

    Meta (Formerly Facebook)

    Advanced Digital Marketing & Shopify

    Webcoder IT Institute

    Strategic Brand Marketing

    Talent Development Academy (TDA)

    Export- Import Business Course

    Perpetual Training Institute