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About Me

A creative and detail-oriented Visual Designer with a strong background in branding, graphic design, illustration, and motion graphics. Proficient at creating compelling brand identities, marketing collaterals, packaging, and digital creatives that enhance brand engagement. Passionate about storytelling through visuals, I focus on crafting seamless, aesthetic experiences that communicate a brand’s essence effectively.

Professional Experience
07/2025 – PresentBengaluru

Graphic Designer

RetainIQ⁠
  • •Designed high-converting email campaigns for leading US-based brands including Freestyle Snacks⁠, Numi⁠, Fat & Weird Cookies,⁠ and Good Ranchers⁠, aligning visuals with brand voice and marketing goals.
  • •Contributed to 10-20% revenue growth in email marketing campaigns through strategic email design, layout optimization, and performance-focused creative execution.
  • •Collaborated on front-end product development for an AI-powered platform that generates automated email campaigns for small businesses, improving accessibility to scalable email marketing solutions.
    • 01/2026 – 03/2026Bengaluru

    Freelance Brand and Visual Designer

    The Otherside⁠
  • •Developed brand identity for ARKO⁠, an educational furniture and industrial design firm, crafting a cohesive visual system aligned with the brand’s innovation-driven philosophy.
  • •Designed brand identity for CCC (Country Cricket Club)⁠, Ranchi, establishing a distinctive visual presence that reflects the spirit and culture of cricket.
    • 08/2024 – presentIndia

    Freelance Visual & UI/UX Designer

    Remote
  • •Developed digital & print creatives⁠ including packaging, social media ads, brochures, email banners, landing pages, and booklets for clients like Shorter Loop⁠, Dobin⁠, Market Logic⁠, Herkey, Synova, Ambition Box, Purple Blue House, Big Cliq, Aware MH, Parent Genee, Best IU, Naukri Campus, Allen Career Institute⁠ and Zebra Learn⁠.
  • •Designed brand identity and website for Shetech⁠, TSLS⁠ and Pickora⁠ that increased visibility and brand recognition.
    • 02/2024 – 07/2024Bengaluru, India

    Graphic Design Intern

    Freeflow Ideas Design Studio⁠
  • •Designed marketing collateral, logos, banners, and posters for brands like Hangyo, Brigade, Tata Soulful, Dindigul Thalappakatti and Cothas Coffee.
  • •Created brand storytelling visuals and iconography for packaging, digital materials and website⁠ for Graduation Project "Naidu's Kitchen"⁠
    • Education
    2020 – 2024Kurukshetra, India

    B.Des | Communication Design

    National Institute of Design⁠

    I am set to graduate this year with a strong academic record, having received a B-level scholarship grant for achieving an AGPA of 8.67 during my foundation year (2020-21). Beyond academics, I actively contributed to cultural events by designing promotional materials and developing branding, enhancing the visual identity of various college initiatives.

    2017 – 2019Ratlam, India

    AISSCE (12th CBSE)

    Morning Star Higher Secondary School

    XII - 86.6%

    2005 – 2017Ratlam, India

    AISSE (10th CBSE)

    St. Joseph's Convent Sr. Sec. School

    X - 10 CGPA

    Skills
    User-Centered Design

    User Research, Wireframing & Prototyping, Usability Testing, Information Architecture

    Brand Design

    Systems design for digital and print media, Brand Guidelines

    Graphic & Visual Design

    Iconography & Illustrations, Website & App UI, Typography & Colour Theory, Motion Design

    Design Thinking

    Problem-Solving, User Empathy, Collaboration & Communication, Attention to Detail

    Softwares
    Visual & UI Design

    Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Canva, Adobe Firefly, ChatGPT

    Illustrations

    Autodesk Sketchbook, Procreate, Procreate Dreams

    Motion & Video Design

    Adobe After Effects, Adobe Premiere Pro

    Web Design

    Adobe XD, Figma, Framer, Wix Studio

    Certificates
    Government of Maharashtra Drawing Grade Examinations

    Intermediate Level

    Adobe IllustratorCC - Essentials Training Course⁠

    A course for learning software on Udemy

    Position of Responsibility
    2023 – 2024Kurukshetra, India

    Head Treasurer

    National Institute of Design, Haryana

    Responsible for arranging funds for all the cultural and academic events.

    2021Kurukshetra, India

    Anchor for Preksha Film Festival

    National Institute of Design, Haryana

    Responsible for writing script and managing the flow of the film festival smoothly.