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Professional Summary

Creative and results-driven Digital Marketing Specialist with 4 years of experience in social media strategy, digital media planning, Google Ads, SEO, and content creation (Canva & Adobe). Proven track record in developing and executing data-driven campaigns that increase engagement, conversions, and brand visibility. Skilled in leveraging analytics, paid advertising, and content marketing & strategy to achieve business growth and client satisfaction. Highly organized and self-motivated, with strong project management and cross-platform marketing skills.

Career Summary:

Results-oriented Senior Social Media Manager with expertise in Meta Ads, social media marketing, campaign management, and digital media planning. Demonstrated ability to drive measurable growth, boost brand awareness, and optimize ROI through innovative, data-driven marketing solutions. Skilled at audience targeting, performance analysis, and strategic campaign execution, delivering exceptional business results and meaningful audience engagement.

Special Qualification:

Proven digital marketing expertise, including social media strategy, content optimization, and web analytics & search console. Strong skills in meta ads, SEO, and creative campaign planning, driving brand engagement and growth. Strong in team collaboration, cross-functional project management, and stakeholder coordination to deliver measurable business results.

Key strengths: Committed to driving measurable digital growth through data-driven strategies, creative innovation, and continuous learning.

Professional Experience
05/2021 – ContinuingBanglamotor

Somoy Media Limited⁠

Senior Executive - Social Media Manager

Key Achievements & Responsibilities: | Portfolio⁠

  • •Successfully increased social media followers by 55% within 8 months through strategic content planning and audience engagement.
  • •Launched data-driven campaigns that boosted engagement by 50% and website traffic by 30%, strengthening brand visibility.
  • •Developed and executed social media strategies aligned with business and sponsorship goals, enhancing brand awareness and digital presence.
  • •Designed and managed digital creatives, banner ads, and trending social media content to maximize audience engagement.
  • •Conducted research on benchmark trends and audience preferences across Instagram, Facebook, X, and LinkedIn to guide content strategy.
  • •Planned strategic goals for Facebook and Instagram news covers, ensuring consistent brand storytelling.
  • •Created and executed promotional campaigns and ad creatives to boost engagement, reach, and conversions. Managed and verified Somoy TV’s official Facebook Page, implementing monetization strategies that maximized content revenue.
  • •Managed SEO, analytics, social media calendars, and ad campaigns, ensuring cohesive execution with marketing and creative teams.
  • 10/2020 – 03/2021Mirpur-10

    Digital scholar⁠

    Assistant Manager. Social Media

    Key Achievements & Responsibilities: | Portfolio⁠

  • •Drove digital marketing and branding strategies, strengthening online visibility and increasing learner engagement by 40%, while boosting social media followers by 35% in six months.
  • •Developed and managed creative social media and campaign content, improving post reach and increasing course inquiries by 25%.
  • •Conducted market research, trend analysis, and R&D initiatives to refine campaigns, enhance student enrollment conversion, and optimize e-learning content.
  • •Supported student affairs and communications, collaborating with creative and academic teams to ensure brand consistency and improve overall student satisfaction.
  • 04/2020 – 09/2020Remote

    Leraning Bangladesh⁠

    Digital Marketing Intern

    Key Achievements & Responsibilities: | Portfolio⁠

  • •Managed Facebook, Instagram, and LinkedIn marketing campaigns, achieving a 35% increase in lead generation and 28% improvement in ad ROI.
  • •Implemented affiliate programs outreach strategies, generating 20+ new students and contributing to 15% course acquisition growth.
  • •Designed landing pages, automated sales funnels, and monitored performance through advanced analytics and real-time dashboards, improving conversion rates by 22%.
  • •Mentored team members, enhanced soft skills, and leveraged digital innovation to drive strategic growth, brand visibility, and online engagement.
  • Education
    2020 – 2022

    Master of Business Administration (MBA) in Marketing

    Daffodil International University

    CGPA: 3.40 Out of 4

    Skills
    Digital Media Planning & Strategy | Meta Ads|SEO & Google Ads | Social Media Marketing|Content Marketing & Brand Storytelling | Analytics (GA4)|Leadership & Collaboration|AI Content Generation | Chatbot Marketing (ManyChat, Meta Chat)|WordPress , CRM Tools|AI Copywriting Tools, Mobile Marketing|Canva & Photoshop | Email Marketing & Automation|Meta Insights & Ad Reporting | Keyword Research & Competitor Analysis
    Training
    Certifications
  • •Digital Marketing and SEO - shikhbeshobai.com⁠
  • •Google Ads & Email Marketing — Instructory.com⁠
  • •Data-Driven Digital Marketing — Bongiyo.com⁠
  • •Mastering Meta Ads — LearningBangladesh.com⁠