Profile

Performance-oriented Digital Marketer specializing in paid advertising and content marketing strategies. Hands-on experience optimizing paid campaigns across education, real estate, and consulting niches. Proven ability to reduce CPL, improve CTR, and scale performance using data-driven testing and funnel optimization. Immediate joiner in Dubai.

Professional Experience

Performance Marketing Executive (Internship)

Epic Ventures
  • •Managed Meta & Google Ads campaigns for clients in the education, Real estate, and consulting niches
    • 08/2025 – 11/2025Dubai
  • •Improved CTR from 0.9% to 1.6% through audience research and creative testing
  • •Reduced CPL from AED 95 → AED 63 by optimizing targeting and funnel structure
  • •Managed monthly ad budgets up to AED 4,000 across multiple accounts
  • •Monitored and optimized campaigns using CTR, CPC, CPA, and ROAS benchmarks

    • Digital marketing-Freelance

    Cherbionics
  • •Planned and executed Meta Ads carousel campaigns for D2C compression garments
    • 10/2024 – PresentKochi
  • •Increased product page traffic by 12% through creative-led ad structure
  • •Focused on engagement, CTR, and audience testing for scalable results

    • Business development

    Insnap technologies Pvt. Ltd.
  • •Supported sales funnel execution across social media and email channels
    • 04/2023 – 09/2024bangalore
  • •Conducted market research and competitor analysis to improve lead targeting
  • •Developed understanding of buyer psychology and conversion behavior
    • Skills
    Meta Ads (Facebook & Instagram)
    Google Ads (Search, Display, YouTube)
    GA4 & Performance Tracking
    Creative Testing & Budget Scaling
    Audience Research & Funnel Optimization
    KPI Tracking (CTR, CPC, CPA, ROAS)
    Hubspot,Semrush,Apollo.io,Canva,Wordpress
    Education

    Digital marketing

    Skillmount Education

    Focused on performance and data-driven growth marketing,

    Dubai

    Bachelor of Technology

    GIET College- Jawaharlal Nehru Technical University
    India
    Additional Info

    Nationality : Indian |Availability:Immediate joiner |Visa status: Visit Visa

    Portfolio :https://aswinrajportfolio.my.canva.site