Nordleen De FriasDigital Transformation | Web Development | Project Management | Systems Engineering | Information Technology | Automation
Email
nordleendefrias@gmail.com
Location
Atlanta, Georgia
LinkedIn
https://www.linkedin.com/in/nordleendefrias/
GitHub
https://github.com/NDF-WEB-DEV
dev.to
https://dev.to/nolydefrias
Salesforce
https://trailblazer.me/id/noly
Profile

Marketing Technology, IT, Project Management and Systems Engineering professional with 15 years of experience in systems analysis, requirements definition, technical assessments, systems integration, architecture evaluation, trade studies, risk analysis, verification and validation, and technology modernization. Experienced translating stakeholder and operational needs into technical capabilities, evaluating system dependencies and design alternatives, supporting implementation, testing, and coordinating cross-functional teams throughout the system lifecycle. Background spans information technology, enterprise systems, SaaS integration, web development, technical project management, and process improvement. GitHub: https://github.com/NDF-WEB-DEV⁠

Education
Professional Master of Applied Systems Engineering, Georgia Institute of Technology
08/2025 – PresentAtlanta, GA
Full Stack Flex Web Development Certificate, Georgia Institute of Technology⁠
09/2022 – 12/2022Atlanta, GA
Bachelor of Science in Information Technology, Minor in Project Management, Florida International University⁠
09/2013 – 05/2017Miami, FL
Technical Skills
Soft Skills

Communication, Organization, Collaboration, Analytical, Creativity, Perseverance, Problem Solving, Resourcefulness, Curiosity, Ability to train or teach other Team Members.

Project Management & Collaboration, Tools: Git and GitHub, Visual Studio Code, Trello, Basecamp, Lucidchart, Microsoft Visio, Figma, Visual Paradigm

Agile and Scrum Methodologies, Technical Project Management, Requirements Gathering, Stakeholder Management, Risk & Dependency Management, Technical Documentation, Process Improvement, Microsoft Planner.

AI Technology, Tools: ChatGPT / Codex, Claude Code, Google Gemini

Generative AI Adoption & Evaluation, AI Readiness Assessments, AI Workflow Optimization, AI-Assisted Software Development, and Prompt Engineering.

Systems Engineering, Tools: MATLAB, Cameo Systems Modeler, Capella, ModelCenter, AnyLogic

Systems Engineering Lifecycle (V-Model, Agile, Hybrid Methodologies), Requirements Engineering & Analysis, Functional Analysis & Decomposition, Systems Architecture & Integration, Model-Based Systems Engineering (MBSE), Concept of Operations (ConOps), Systems Engineering Management Plan (SEMP), Risk Management & Mitigation, Technology Readiness Levels (TRLs), Verification & Validation (V&V), Human Systems Integration (HSI), Use Case Development, Design Trade Studies & Evaluation of Alternatives, Modeling & Simulation, and Systems Modeling Language (SysML).

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Software Engineering & Architecture Concepts

Object-Oriented Programming (OOP), MVC Architecture, CRUD Operations, Database Design, SQL / NoSQL Data Modeling, ETL Concepts, CI/CD Concepts, Authentication & Authorization, Unit Testing Concepts, API Design, Data Persistence, Agile/Scrum Development

Enterprise Platforms & Marketing Technology, Tools: Salesforce, Zendesk, Shopify, SAP, WordPress, Cloudflare, Zapier

SaaS Platform Implementation & Management, CRM Platforms, Marketing Automation Platforms, Enterprise Application Integration, API Integrations, Workflow Automation, and Data Management & Governance.

Software Development & Web Technologies, Languages: JavaScript, SQL, C++, Java, PHP

MERN Stack, React.js, Node.js, Express.js, REST APIs, GraphQL, JSON/XML, WordPress Development, Responsive Web Design, HTML & CSS

Digital Commerce & E-Commerce Platforms

Amazon Stores, Alibaba Stores, Shopify, Digital Storefront Development, Marketplace Integration, Payment Gateway Integration.

Core Competencies

Digital Transformation, Enterprise Architecture, Systems Integration, SaaS Implementation, Requirements Engineering, Agile/Scrum, AI Strategy & Adoption, CRM & Marketing Technology, API Integration, Process Automation, Stakeholder Management, Systems Modeling, and Risk Management.

Work Experience
Marketing Technology Lead, Georgia State University⁠
  • •Fostered and transformed a team of three into a cohesive Marketing Technology (MarTech) team by applying emotional intelligence, supportive leadership, and collaborative practices that strengthened trust, improved teamwork, and created an engaging, positive, and productive work environment.
  • •Assessed the integration, applicability, and feasibility of emerging technologies proposed by Marketing leadership, evaluating their potential alignment with existing systems, workflows, and business objectives; advanced approved initiatives while documenting and assessing proposals that did not receive Director or senior stakeholder approval.
    • 08/2023 – 07/2026Atlanta, United States
  • •Collaborated with IT, HR, product teams, leadership, and enterprise digital teams to translate stakeholder needs into technical requirements, data flows, interface requirements, governance controls, and performance criteria.
  • •Directed project management and systems engineering activities for the implementation of a new SaaS Intranet, applying the V-Model and Agile methodologies to manage concurrent project phases, coordinate integration dependencies and implementation activities, elicit and manage stakeholder requirements, oversee testing and deployment, and decommission the legacy system to reduce reliance on outdated infrastructure.
  • •Managed structured technical-support workflows in Zendesk, resolving approximately 50% of incoming support tickets and managing issues through end-to-end resolution; assessed complexity and business impact to determine whether requests fell within standard SLAs or required escalation into longer-term projects, strengthening prioritization, issue traceability, resolution consistency, and operational supportability.
  • •Served as the Web Developer for the unit by performing requirements gathering, wireframing, and launch of front-end development for new web pages and microsites using WordPress, supporting tools and plugins while following brand and maintaining ADA compliance. Used SiteImprove for SEO and accessibility, Figma, AdobeXD, and Google GA4, Tag Manager.
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  • •Developed and delivered user training webinars for the implementation of a new Intranet SaaS platform, educating employees on navigation, functionality, and workflows while driving end-user awareness, adoption, and effective utilization of the new technology.
  • •Led a systems recovery and technology disentanglement effort involving enterprise platforms, administrative accounts, integrations, and digital assets, restoring organizational control and mitigating operational risk from third-party dependencies.
  • •Performed system assessments, dependency analysis, interface evaluation, and workflow analysis to identify technical risks and provided stakeholders with greater visibility into system architecture and ownership.
    • 06/2018 – 08/2022Athens, GA
  • •Improved sales processes by 50% during pandemic times by restructuring new sales channels and improving workflows.
  • •Collaborated 90% of production time with the IT, Marketing, R&D, and Public Health teams to define requirements and evaluate SaaS architecture and integration strategies supporting seven independent web platforms brands.
  • •Architected an end-to-end product registration workflow for electrostatic sprayers, connecting a customer-facing web form with Solidworks software used by R&D and warehouse operations to create a centralized record linking each machine’s serial number, purchaser, and purchase information, providing end-to-end product ownership and registration visibility.
  • •Configured and tested systems in sandbox environments for seven companies under one umbrella before production deployment, validating interfaces, workflows, configurations, and data exchange across Salesforce, Zendesk, Shopify, and front-end systems to reduce integration risk.
  • •Migrated Zendesk JSON records to Salesforce while decommissioning legacy-system, improving data continuity, platform consolidation, and enterprise integration.
  • •Coordinated with several vendors and three global strategic partners to resolve access, ownership, and configuration issues, strengthening system governance, technical readiness, and operational control.
    • IT Project Manager, Regis House, Inc.⁠
  • •Conducted 80% of a digital transformation initiative transitioning paper-based operations to cloud technologies, improving information accessibility, modernizing organizational workflows, while increasing adoption rates with CEO support.
  • •Led the modernization and implementation of IT infrastructure, including telephony systems, CAT5 cable pulling & wiring, hybrid network infrastructure, cloud storage, and surveillance systems; deployed updated Microsoft 365, Quickbooks, and ADP applications across new computer equipment while coordinating the decommissioning of legacy hardware.
    • 01/2017 – 06/2018Miami, FL
  • •Guided technical feasibility studies and alternatives evaluations for IT initiatives, providing decision-support information for technology selection, implementation, and investment decisions.
  • •Evaluated three EHR/EMR platforms including Lauris, Epic, and Practice Fusion against organizational needs, supporting requirements-based system comparison and solution selection.
  • •Analyzed vendor services, contracts, technology requirements, and costs to identify technical, operational, and cost tradeoffs and recommend improvements.
  • •Coordinated vendors, service providers, and internal stakeholders throughout planning and implementation, reducing interface and communication risks across project activities.
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  • •Modernized a legacy web platform and implemented a secure online donation capability by increasing yearly donations by 75% thus improving overall donation system usability and maintainability.
  • •Developed and maintained the Academic Success Initiative web development project using WordPress, improving system functionality, maintainability, and delivery of program services.
  • •Collaborated with a software development team using SCRUM to define milestones, training needs, and ticketing-system capabilities, improving development coordination and operational support.
    • 10/2015 – 06/2016Miami, FL
  • •Implemented cloud-based storage and migration processes, strengthening information availability and asset management.
    • Help Desk Coordinator, Positive Output Consultants⁠
  • •Coordinated technical operations among engineers, field technicians, clients, and vendors, supporting cross-functional execution and issue resolution.
  • •Managed ticketing and project-tracking systems using Kayako, improving issue traceability, work-status visibility, and technical support coordination.
    • 01/2014 – 09/2015Miami, FL
  • •Developed technical procedures, knowledge-base documentation, and user training materials, improving supportability and consistency of system operations.
  • •Evaluated hardware/software specifications and vendor information to support technically accurate solution development, procurement, and project planning.
    • Memberships / Associations / Following
    Projects
    AI Integration Project, Office of Marketing and Communications at the Robinson College of Business at Georgia State University,
  • •Initiated and led an AI adoption assessment to evaluate how generative AI tools could improve productivity, streamline workflows, and support role-specific business objectives across departmental functions.
  • •Designed and deployed an AI readiness questionnaire to capture employee perceptions, adoption barriers, current AI usage, and training needs, establishing a baseline for organizational AI maturity and change management planning.
    • 01/2025 – 12/2025
  • •Conducted a Technology Readiness Level (TRL) assessment of leading AI platforms, including Microsoft Copilot, ChatGPT, Claude, and Gemini, evaluating capabilities, enterprise integration, security considerations, governance requirements, and alignment with business processes.
  • •Analyzed AI use cases across job roles to identify opportunities for automation, knowledge enhancement, and operational efficiency improvements while developing recommendations for phased AI adoption and
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    New Intranet Roll-Out, Office of Marketing and Communications at the Robinson College of Business at Georgia State University
  • •Led the development and implementation of a new Intranet SaaS platform, followed by the successful decommissioning of the legacy intranet system to modernize internal collaboration, improve operational efficiency, and reduce technology complexity.
  • •Applied the V-Model systems engineering framework to manage the product development lifecycle, beginning with stakeholder requirements gathering, functional analysis, and system design through verification, validation, testing, and production deployment.
    • 01/2025 – 02/2026
  • •Collaborated with cross-functional stakeholders to translate business needs into scalable technology solutions while ensuring alignment with usability, security, governance, and organizational objectives.
  • •Utilized Agile Scrum methodologies and project management tools to manage sprint planning, project milestones, risks, dependencies, change requests, and stakeholder communication to maintain delivery timelines.
  • •Managed the transition from the legacy platform to the new SaaS environment, coordinating implementation activities, user adoption, testing cycles, and knowledge transfer while minimizing operational disruption.
  • •Improved platform maintainability and scalability by retiring outdated technology and establishing a modern intranet foundation designed to support future business needs.
    • Website for Robinson College of Business, Office of Marketing and Communications at the Robinson College of Business at Georgia State University
  • •Led website strategy and execution across the full digital lifecycle, from requirements gathering, stakeholder discovery, and wireframing through development, testing, and launch of new web pages, microsites, and custom digital experiences.
  • •Managed front-end website development using WordPress, HTML, CSS, JavaScript, and supporting tools/plugins while ensuring solutions aligned with brand strategy, design standards, accessibility requirements, and digital governance practices.
    • 08/2023 – 07/2026
  • •Served as the primary liaison between Georgia State University’s Central Digital Team and the Robinson College of Business, coordinating cross-functional efforts to deliver high-quality, user-centered web experiences that supported organizational goals.
  • •Leveraged SiteImprove insights and optimization techniques, including SEO improvements, accessibility enhancements, performance monitoring, caching, and code minification, to improve website usability, search visibility, and overall digital performance.
  • •Oversaw the planning, requirements, and implementation of special digital initiatives, including promotional pop-ups, slide-ins, announcements, and targeted user engagement features while maintaining consistency with established brand guidelines and user experience standards.
    • Zendesk Help-Desk Support, Office of Marketing and Communications at the Robinson College of Business at Georgia State University
  • •Led a team in leveraging Zendesk as a centralized help desk platform to deliver responsive, high-quality support for website updates, maintenance requests, and project-related initiatives.
  • •Established structured ticket management workflows, prioritization standards, service level expectations, and communication practices to ensure timely resolution and consistent stakeholder engagement.
    • 06/2024 – 07/2026
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  • •Optimized Zendesk functionality by configuring triggers, business schedules, automations, and workflow rules to streamline ticket routing, escalations, notifications, and task management processes.
  • •Improved operational efficiency by increasing ticket visibility, reducing manual processes, and enabling proactive management of support requests and service commitments.
  • •Strengthened collaboration across departments by creating standardized support processes and improving communication between technical teams and stakeholders.
  • •Developed and expanded a knowledge base library to promote self-service capabilities, improve user experience, and increase team productivity through consistent documentation and support resources.
    • Autonomous Mobile Robot (AMR) Hospital Integration, Georgia Tech PMASE Program: Information Systems Course

    Led the information systems engineering design for integrating an AMR fleet into a hospital ecosystem, collaborating with HIS, sensor, and cloud architecture teams. Incorporated the AMR’s native AI-driven sensor capabilities for autonomous navigation, perception, and real-time decision-making while designing secure data flows into an AWS PostgreSQL data fusion environment. Integrated Amazon SageMaker machine learning services to analyze operational telemetry, generate predictive insights, and optimize system performance. Addressed cybersecurity, HIPAA compliance, interoperability, cloud architecture, and AI/ML integration requirements to enable a scalable, intelligent healthcare automation platform.

    06/2026 – 07/2026
    Modeling and Simulation Projects, Georgia Tech PMASE Program: Model-Based Systems Engineering (MBSE) Course

    Completed a series of modeling and simulation projects as part of a Model-Based Systems Engineering (MBSE) course focused on using simulation-driven analysis to evaluate system behavior, identify potential risks, and optimize designs before real-world implementation. These projects leveraged AnyLogic simulation software to create dynamic system models using Discrete Event, Agent-Based, and Dynamic System modeling approaches, allowing system performance, interactions, and operational outcomes to be analyzed in a virtual environment. While these simulations were not considered traditional Proof of Concept (POC) implementations, they supported the POC process by providing a digital environment to validate assumptions, test system behaviors, explore alternative designs, identify bottlenecks, and reduce implementation risks before committing resources to physical development or deployment.

    01/2026 – 03/2026

    Key Modeling and Simulation Projects:

  • •Supply Chain Simulation Model (AnyLogic)
  • •Bass Diffusion Model as a Marketing Tool (Dynamic System Modeling)
  • •Gas Station Operations Model (Dynamic Events Simulation)
  • •Airport Passenger Flow Simulation (Discrete Event Modeling)
  • •Wind Turbine Maintenance Agent-Based Simulation
  • •Structural Engineering Optimization Model Using ModelCenter (MDAO)
    • Digital Offset Printing Press System of Systems (The HeidiXpress1000 ), Georgia Tech PMASE Program: Systems Design and Analysis Course
    10/2025 – 12/2025
    Bridge Infrastructure Management System (BIMS), Georgia Tech PMASE Program: Fundamentals of Modern Systems Engineering Course
    08/2025 – 09/2025
    React Web Developer Portfolio⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
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    Server Side API Weather Dashboard⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Workday Scheduler - Data Persistance⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Password Generator⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Employee Tracker⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Team Profile Generator⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Digital Transformation, Regis House

    Led the transition from paper-based processes to cloud-based technologies, driving efficiency and accessibility. Attended Board of Directors, Dade County, and internal meetings to address technology concerns and implement new solutions. Analyzed services and vendor contracts to recommend improvements and cost-effective restructuring. Spearheaded the evaluation and integration of new electronic health record (EHR/EMR) systems, including Lauris, Epic, and Practice Fusion, by reviewing system workflows and processes.

    01/2017 – 06/2018
    Website Upgrade, Regis House

    Updated legacy website code and provided maintenance, SEO implementation with a GA4 account, and updates using a JavaScript, Bootstrap, HTML, and CSS template. Added email and domain services to Cloudflare account for email obfuscation, CDN, and to mitigate attacks on website. Established and integrated a Donorbox.org⁠ account and payment gateway, enabling secure online donations to support the organization’s initiatives.

    01/2017 – 06/2018
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