In my role as Marketing Technology (MarTech) Lead, I lead a team of three in shaping and optimizing our marketing technology ecosystem using a systems-thinking approach that connects people, processes, data, and platforms into a cohesive, scalable engine for growth. I oversee the MarTech stack including website development and maintenance, CRM, marketing automation, data platforms, analytics, content systems, and integrations ensuring all tools function as an interoperable system rather than isolated solutions. I collaborate closely with IT, HR, product teams, and the Office of the Dean to translate business goals into technical capabilities, design data flows that support personalized user journeys, and establish governance, privacy, and performance standards. I also evaluate technologies for in ternal departments, lead implementations, remove workflow bottlenecks, and provide impact reporting that guides data-driven decisions and improves marketing effectiveness and user experience.

I oversee website strategy and execution, from requirements gathering and wireframing to development and launch, specializing in front-end with the use of WordPress, HTML, CSS, and JavaScript, along with a range of supporting tools and plugins. I use SiteImprove insights to enhance SEO, accessibility, and performance through optimization techniques like caching and minification. As the liaison between Georgia State University’s Central Digital Team and the Robinson College of Business, I coordinate cross-functional efforts to deliver high-quality, user-centered websites.

I lead my team in using Zendesk as a centralized help desk tool to deliver responsive, high-quality support for website updates, maintenance requests, and project-related needs. We manage incoming tickets through structured workflows, clear prioritization, and defined service levels to ensure timely resolution and consistent communication with stakeholders. By using Zendesk we provide accurate support, strengthen collaboration across departments, and help us develop our knowledge base library.

Key Projects:

In this role, I was tasked with maintaining the websites for the Institute for Biomedical Sciences and the Robinson College of Business while working for the Public Relations and Marketing Communications department. I created and updated web pages by aligning business objectives with technical requirements to deliver optimal performance. I also served as a website marketing consultant for stakeholders across both units, while supporting them in enhancing their web presence through curated content, graphics, and imagery.

For new projects, I conducted interviews, analyzed requirements, and developed wireframes during the pre-deployment phase to optimize layout and messaging prior to approval and launch.I specialized in front-end development using WordPress, HTML, CSS, and JavaScript. I also implemented third-party tools and plugins, including WooCommerce, Yoast SEO, WP Bakery Page Builder, Templatera, Hustle Pro, Hummingbird Pro, Toolset, CSS & JS Toolbox Pro, Formidable Forms, and Essential Grid.

To boost search engine rankings and overall performance, I leveraged SiteImprove reports to assess and enhance website effectiveness. I optimized web pages for user experience and fast load times by applying caching and minification techniques. Additionally, I served as the main liaison between the Georgia State University Central Digital Team and the Robinson College of Business Office of Marketing and Communications, and collaborated with cross-functional teams to produce user-focused, high-quality websites that met and exceeded stakeholder expectations.

Collaborated with upper management to analyze and document ByoPlanet's technology accounts and system architecture. Key responsibilities included negotiating vendor contracts, managing user credentials, analyzing system integrations, phasing out legacy services, and creating UML and workflow diagrams to visualize system architecture.

Collaborated daily with the I.T., Marketing, R&D, and Public Health departments to plan, develop, and review SaaS architecture and website development for seven independent websites. Implemented workflows within the company’s systems, setting up, configuring, and testing these sites in sandboxes before integrating them with Zendesk, Shopify, Salesforce, and static front-end platforms. Refactored Bootstrap templates to align with the company’s marketing strategy. Managed the Zendesk account by configuring forms, triggers, events, views, rules, and brands while integrating them into a Bootstrap-based support website. Additionally, implemented Salesforce forms across branded websites to enhance the Salesforce support system.

Designed marketing collateral, brand guidelines, digital assets, product photography, and video content for marketing campaigns and print materials. Worked closely with the Public Health Director, R&D team, and Chief Science Officer to create materials that support company products and services.

Key Projects:

Served as a liaison between vendors, service providers, and Regis House stakeholders to ensure seamless communication and operations. Managed the procurement of IT-related supplies and equipment while enforcing HIPAA, AHCA, and PCI DSS compliance through training and implementation, all within a limited budget. Conducted feasibility studies for new projects and presented findings to stakeholders to support informed decision-making.

Provided technical support to employees by installing and configuring desktop and laptop computers, tablets, and smartphones. Managed software installations, email account configurations, active directory, printer setups, wireless camera installations, external hard drive integrations, and antivirus software deployment. Maintained an updated inventory of IT equipment, coordinated hard drive disposal with certified vendors, and logged all IT-related activities and equipment usage.

Key Projects

A results-driven web developer and program strategist with experience in website development, agile methodologies, and program restructuring. Adept at improving digital platforms, implementing secure systems, and enhancing operational efficiency to foster a corporate-like environment for students.

Key Responsibilities:

Collaborated with engineers, field technicians, project managers, clients, and vendors to oversee IT support operations. Managed the full job work cycle, from initial request to completion, by prioritizing and assigning IT support tasks via phone, email, and mobile. Scheduled and delegated projects, tasks, and ticket requests to engineers and technicians.

Maintained and updated the ticketing queue, project management system, and generated reports using K-SQL in Kayako CRM. Provided ongoing updates on project status, service performance, and solutions to ensure transparency and efficiency.

Developed and documented technical instructions for various software and hardware applications, creating knowledge base articles and instructional videos for clients. Conducted research to provide effective technical solutions, assisting clients with troubleshooting issues via phone when necessary. Managed content updates for client websites and gathered relevant data to analyze and resolve technical challenges.

Installed, configured, and set up software while performing hardware replacements, including hard drives, fans, and memory components. Created and prepared detailed client quotes covering installation, hardware, software, delivery, and technical service fees. Engaged with vendors and partners to acquire accurate hardware and software specifications and pricing.

Conducted feasibility studies for new client projects, evaluating potential solutions and presenting findings to the CTO for review and strategic planning.

Claude Code, ChatGPT Codex, Gemini and Copilot.

MERN Stack, HTML, CSS, Bootstrap, JavaScript, jQuery, Node.js, Handlebars, Moment.js, Ajax, Express.js, MongoDB, React.js, Sequelize, Inquirer, NoSQL, Mongoose, C++, Java, JSON, XML, PHP, and MySQL.

Object-oriented programming, OOP, algorithms, CI/​CD, MVC, CRUD, ETL, responsive design, API Calls, RESTful routes, API Routes, Server-side APIs, Fetch Calls, separation of concern, modularization, casting, parsing, data persistence, polymorphism, obfuscation, async and await, unit testing, forms, DOM manipulation, event handling, flex-box, promises, seeding, hooks, resolvers, mutations, cache, cookies.

Cloudlflare, WordPress and WP short codes, WP Bakery Page Builder Templatera, Hustle Pro, Hummingbird Pro, Toolset, CSS & JS Toolbox Pro, Formidable Fonts, Essential Grid, Visual Studio Code, Apache NetBeans, Lucid chart, Visio, GitHub, Git, Chrome Dev Tools, Repositories, Heroku, CLI, Bash, Terminal, Cloudflare CDN, Third Party APIs, Middleware, Auth, Password Hashing, Lighthouse, Status Codes, NPM Packages, Insomnia, Compass, C-Panels, Regular Expressions, and Chrome Lighthouse.

Zendesk, Salesforce, Kayako, USerVoice, Amazon Stores, Alibaba Stores and Shopify Stores

Linux, Windows, macOS, iOS.

Desktop, Laptops, Printers, Tablets, Smart Phones, VM Technology, Cameras, patch panels, wiring and servers

Figma, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe After Effects, Adobe Acrobat Professional, Adobe Fonts, Adobe Stock, Adobe XD, Mailchimp, Google Fonts, iMovie, SEO, Wireframes, QR Codes, Product Photography, Layout, Concepting, Color Manipulation, Digital and Print asset management and manipulation, basic Social Media Management.

Agile, SCRUM, Kanban, Basecamp, Microsoft Word, Microsoft Excel, Microsoft Project, Microsoft Teams, Microsoft Forms, Microsoft Visio, Microsoft Sharepoint, Microsoft OneDrive, Microsoft Planner and Trello.

Communication, Organization, Collaboration, Analytical, Creativity, Perseverance, Problem Solving, Resourcefulness, Curiosity, Ability to train or teach other Team Members.

Google Analytics 4, Looker Studio, Google Trends, Google Tags, KeywordTool.io⁠, SiteImprove, Blackboard Ally, UTM codes and Yoast SEO.

Systems Engineering V-Model framework development lifecycle, lifecycle models, risk management, requirement analysis, functional analysis, Concept of Operations, ConOps, SEMP, technology readiness levels, TRLs, concept description, systems modeling language (SysMl), work breakdown structure (WBS), schematics, cost estimation analysis, MATLAB, AnyLogic, Capella, cameo systems modeler, model center, human systems integration (HSI), use case development, systems integration, verification and validation concepts, design and evaluation of alternatives, modeling and simulation, system dynamics modeling, discrete events simulation, agent base simulation, multidisciplinary design analysis and optimization, value driven design, design of experiments (doe),  uncertainty and probability basics, design of alternatives, randomness and Bayesian procedures.