Nordleen De FriasSolutions Architecture | Systems Engineering | Information Systems | Digital Transformation | Technology Strategy | Project Management | Process Automation | Web Development
Email
nordleendefrias@gmail.com
Location
Atlanta, Georgia
LinkedIn
https://www.linkedin.com/in/nordleendefrias/
GitHub
https://github.com/NDF-WEB-DEV
dev.to
https://dev.to/nolydefrias
Salesforce
https://trailblazer.me/id/noly
Profile

With a background in Information Technology, Systems Engineering, Full-Stack Development, and Project Management, I help organizations evaluate technologies, design practical solutions, and implement technology-driven initiatives. My experience includes digital transformation, legacy system modernization, enterprise technology integration, and the alignment of people, processes, data, and platforms with business objectives. I have worked across technology operations, systems integration, web development, SaaS platforms, technical support environments, and process improvement. I collaborate with stakeholders, vendors, and cross-functional teams to manage projects from concept through implementation, with a focus on scalable, sustainable solutions that support organizational goals.

Core Competencies

Digital Transformation, Enterprise Architecture, Systems Integration, SaaS Implementation, Requirements Engineering, Agile/Scrum, AI Strategy & Adoption, CRM & Marketing Technology, API Integration, Process Automation, Stakeholder Management, Systems Modeling, and Risk Management.

Work Experience

Led the MarTech team in optimizing the marketing technology ecosystem using a systems-thinking approach connecting people, processes, data, and platforms.

08/2023 – 07/2026Atlanta, United States
  • Oversaw the MarTech stack, including website development and maintenance, CRM, marketing automation, data platforms, analytics, content systems, and integrations.
  • Evaluated technologies for the Marketing department, led implementations, removed workflow bottlenecks, and provided reporting to guide data-driven decisions and improve marketing effectiveness and user experience.
  • Collaborated with the Robinson IT, HR, product teams, and the Office of the Dean to translate business goals into technical capabilities, design data flows supporting user journeys, and establish governance, privacy, and performance standards.
  • Served as liaison between Georgia State University’s Central Digital Team and the Robinson College of Business, coordinating cross-functional efforts to deliver user-centered websites.
  • Served as website strategist by performing requirements gathering, wireframing, development and launch of front-end development for new pages and microsites using WordPress and supporting tools and plugins while following brand and maintaining ADA compliance. Used SiteImprove insights for SEO, accessibility, and website performance.
  • Led the team in using Zendesk as a centralized help desk for website updates, maintenance requests, and project-related needs. While managing incoming support tickets through structured workflows, prioritization, and defined service levels to ensure timely resolution and consistent stakeholder communication.
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  • Developed and implemented a new Intranet SaaS, followed by decommissioning of the legacy intranet system.
  • Researched AI tools use based on job function for possible implementation accross the department.
  • Developed knowledgebase articles for the department based on support and tech-stack use.
  • Led a technology disentanglement and recovery initiative to regain organizational control of critical systems, technology accounts, and digital assets that had become dependent on third-party vendors.

    06/2018 – 08/2022Athens, GA
  • Negotiated with multiple vendors to recover administrative access, resolve ownership and account control issues, and establish clear technology governance.
  • Assessed the organization’s information systems, technology dependencies, and business workflows, providing stakeholders with greater visibility into the technology ecosystem.
  • Collaborated with the IT, Marketing, R&D, and Public Health departments to plan, develop, and review SaaS architecture and website development for seven independent websites.
  • Implemented workflows within the company’s systems, setting up, configuring, and testing sites in sandboxes before integrating them with Zendesk, Shopify, Salesforce, and static front-end platforms.
  • Refactored Bootstrap templates to align with the company’s marketing strategy.
  • Managed Zendesk account, configured forms, triggers, events, views, rules, and brands.
  • Branded, designed, developed, and integrated the Zendesk support portal for seven company brands.
  • Migrated Zendesk JSON records to Salesforce, decommissioning the Zendesk account, and integrating Salesforce across all active websites.
  • IT Project Manager, Regis House, Inc.⁠

    Responsible for digital transformation initiative and website modernization and development.

    01/2017 – 06/2018Miami, FL
  • Led the transition from paper-based processes to cloud-based technologies.
  • Managed the procurement of IT-related supplies and equipment while conducting feasibility studies for new projects.
  • Served as a liaison between vendors, service providers, and stakeholders to ensure effective communication while improving the operations.
  • Analyzed services and vendor contracts to recommend improvements and cost-effective restructuring.
  • Evaluated the integration of a new electronic health record (EHR/EMR) systems which included products like Lauris, Epic, and Practice Fusion.
  • Modernized and transformed a legacy website by rebuilding the site using responsive, mobile-first approach modern web development stack.
  • Integrated a secure online donation portal, enabling users to conveniently make donations directly through the website.
  • Led the website development, agile methodologies, and program restructuring to enhance digital platforms, implement secure systems, and improve operational efficiency, to foster a professional corporate-like environment for students participating in the ASI program.

    10/2015 – 06/2016Miami, FL
  • Developed and maintained the Academic Success Initiative (ASI) WordPress website, updating content, improving functionality, and kept up with updates.
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  • Collaborated with the software development team by using SCRUM methodology to achieve key milestones for projects which included planning, training, and developing a ticketing system to support ASI tutoring services for Computer Science and IT students.
  • Implemented a secure cloud-based server space for safe asset storage and migration.
  • Encouraged the software development team to adopt agile practices and Trello for project management, improving collaboration and workflow efficiency.
  • Help Desk Coordinator, Positive Output Consultants⁠

    Collaborated with engineers, field technicians, project managers, clients, and vendors to oversee IT support operations.

    01/2014 – 09/2015Miami, FL
  • Maintained and managed the Kayako ticketing and project management system.
  • Developed and documented technical instructions for software and hardware applications, creating knowledge base articles and instructional videos for clients.
  • Installed, configured, and set up software while performing hardware replacements, including hard drives, fans, and memory components.
  • Created and prepared detailed client quotes covering installation, hardware, software, delivery, and technical service fees.
  • Engaged with vendors and partners to acquire accurate hardware and software specifications and pricing.
  • Conducted feasibility studies for new client projects, evaluating potential solutions and presenting findings to the CTO for review and strategic planning.
  • Education
    Professional Master of Applied Systems Engineering, Georgia Institute of Technology
    08/2025 – PresentAtlanta, GA
    Full Stack Flex Web Development Certificate, Georgia Institute of Technology⁠
    09/2022 – 12/2022Atlanta, GA
    Bachelor of Science in Information Technology, Minor in Project Management, Florida International University⁠
    09/2013 – 05/2017Miami, FL
    Technical Skills
    Soft Skills

    Communication, Organization, Collaboration, Analytical, Creativity, Perseverance, Problem Solving, Resourcefulness, Curiosity, Ability to train or teach other Team Members.

    Project Management & Collaboration, Tools: Git and GitHub, Visual Studio Code, Trello, Basecamp, Lucidchart, Microsoft Visio, Figma, Visual Paradigm

    Agile and Scrum Methodologies, Technical Project Management, Requirements Gathering, Stakeholder Management, Risk & Dependency Management, Technical Documentation, Process Improvement, Microsoft Planner.

    AI Technology, Tools: ChatGPT / Codex, Claude Code, Google Gemini

    Generative AI Adoption & Evaluation, AI Readiness Assessments, AI Workflow Optimization, AI-Assisted Software Development, and Prompt Engineering.

    Nordleen De Frias
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    Systems Engineering, Tools: MATLAB, Cameo Systems Modeler, Capella, ModelCenter, AnyLogic

    Systems Engineering Lifecycle (V-Model, Agile, Hybrid Methodologies), Requirements Engineering & Analysis, Functional Analysis & Decomposition, Systems Architecture & Integration, Model-Based Systems Engineering (MBSE), Concept of Operations (ConOps), Systems Engineering Management Plan (SEMP), Risk Management & Mitigation, Technology Readiness Levels (TRLs), Verification & Validation (V&V), Human Systems Integration (HSI), Use Case Development, Design Trade Studies & Evaluation of Alternatives, Modeling & Simulation, and Systems Modeling Language (SysML).

    Software Engineering & Architecture Concepts

    Object-Oriented Programming (OOP), MVC Architecture, CRUD Operations, Database Design, SQL / NoSQL Data Modeling, ETL Concepts, CI/CD Concepts, Authentication & Authorization, Unit Testing Concepts, API Design, Data Persistence, Agile/Scrum Development

    Enterprise Platforms & Marketing Technology, Tools: Salesforce, Zendesk, Shopify, SAP, WordPress, Cloudflare, Zapier

    SaaS Platform Implementation & Management, CRM Platforms, Marketing Automation Platforms, Enterprise Application Integration, API Integrations, Workflow Automation, and Data Management & Governance.

    Software Development & Web Technologies, Languages: JavaScript, SQL, C++, Java, PHP

    MERN Stack, React.js, Node.js, Express.js, REST APIs, GraphQL, JSON/XML, WordPress Development, Responsive Web Design, HTML & CSS

    Digital Commerce & E-Commerce Platforms

    Amazon Stores, Alibaba Stores, Shopify, Digital Storefront Development, Marketplace Integration, Payment Gateway Integration.

    Memberships / Associations / Following
    Projects
    AI Integration Project, Office of Marketing and Communications at the Robinson College of Business at Georgia State University,
  • Initiated and led an AI adoption assessment to evaluate how generative AI tools could improve productivity, streamline workflows, and support role-specific business objectives across departmental functions.
  • Designed and deployed an AI readiness questionnaire to capture employee perceptions, adoption barriers, current AI usage, and training needs, establishing a baseline for organizational AI maturity and change management planning.
  • 01/2025 – 12/2025
  • Conducted a Technology Readiness Level (TRL) assessment of leading AI platforms, including Microsoft Copilot, ChatGPT, Claude, and Gemini, evaluating capabilities, enterprise integration, security considerations, governance requirements, and alignment with business processes.
  • Analyzed AI use cases across job roles to identify opportunities for automation, knowledge enhancement, and operational efficiency improvements while developing recommendations for phased AI adoption and
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    New Intranet Roll-Out, Office of Marketing and Communications at the Robinson College of Business at Georgia State University
  • Led the development and implementation of a new Intranet SaaS platform, followed by the successful decommissioning of the legacy intranet system to modernize internal collaboration, improve operational efficiency, and reduce technology complexity.
  • Applied the V-Model systems engineering framework to manage the product development lifecycle, beginning with stakeholder requirements gathering, functional analysis, and system design through verification, validation, testing, and production deployment.
  • 01/2025 – 02/2026
  • Collaborated with cross-functional stakeholders to translate business needs into scalable technology solutions while ensuring alignment with usability, security, governance, and organizational objectives.
  • Utilized Agile Scrum methodologies and project management tools to manage sprint planning, project milestones, risks, dependencies, change requests, and stakeholder communication to maintain delivery timelines.
  • Managed the transition from the legacy platform to the new SaaS environment, coordinating implementation activities, user adoption, testing cycles, and knowledge transfer while minimizing operational disruption.
  • Improved platform maintainability and scalability by retiring outdated technology and establishing a modern intranet foundation designed to support future business needs.
  • Website for Robinson College of Business, Office of Marketing and Communications at the Robinson College of Business at Georgia State University
  • Led website strategy and execution across the full digital lifecycle, from requirements gathering, stakeholder discovery, and wireframing through development, testing, and launch of new web pages, microsites, and custom digital experiences.
  • Managed front-end website development using WordPress, HTML, CSS, JavaScript, and supporting tools/plugins while ensuring solutions aligned with brand strategy, design standards, accessibility requirements, and digital governance practices.
  • 08/2023 – 07/2026
  • Served as the primary liaison between Georgia State University’s Central Digital Team and the Robinson College of Business, coordinating cross-functional efforts to deliver high-quality, user-centered web experiences that supported organizational goals.
  • Leveraged SiteImprove insights and optimization techniques, including SEO improvements, accessibility enhancements, performance monitoring, caching, and code minification, to improve website usability, search visibility, and overall digital performance.
  • Oversaw the planning, requirements, and implementation of special digital initiatives, including promotional pop-ups, slide-ins, announcements, and targeted user engagement features while maintaining consistency with established brand guidelines and user experience standards.
  • Zendesk Help-Desk Support, Office of Marketing and Communications at the Robinson College of Business at Georgia State University
  • Led a team in leveraging Zendesk as a centralized help desk platform to deliver responsive, high-quality support for website updates, maintenance requests, and project-related initiatives.
  • Established structured ticket management workflows, prioritization standards, service level expectations, and communication practices to ensure timely resolution and consistent stakeholder engagement.
  • 06/2024 – 07/2026
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  • Optimized Zendesk functionality by configuring triggers, business schedules, automations, and workflow rules to streamline ticket routing, escalations, notifications, and task management processes.
  • Improved operational efficiency by increasing ticket visibility, reducing manual processes, and enabling proactive management of support requests and service commitments.
  • Strengthened collaboration across departments by creating standardized support processes and improving communication between technical teams and stakeholders.
  • Developed and expanded a knowledge base library to promote self-service capabilities, improve user experience, and increase team productivity through consistent documentation and support resources.
  • Autonomous Mobile Robot (AMR) Hospital Integration, Georgia Tech PMASE Program: Information Systems Course

    Led the information systems engineering design for integrating an AMR fleet into a hospital ecosystem, collaborating with HIS, sensor, and cloud architecture teams. Incorporated the AMR’s native AI-driven sensor capabilities for autonomous navigation, perception, and real-time decision-making while designing secure data flows into an AWS PostgreSQL data fusion environment. Integrated Amazon SageMaker machine learning services to analyze operational telemetry, generate predictive insights, and optimize system performance. Addressed cybersecurity, HIPAA compliance, interoperability, cloud architecture, and AI/ML integration requirements to enable a scalable, intelligent healthcare automation platform.

    06/2026 – 07/2026
    Modeling and Simulation Projects, Georgia Tech PMASE Program: Model-Based Systems Engineering (MBSE) Course

    Completed a series of modeling and simulation projects as part of a Model-Based Systems Engineering (MBSE) course focused on using simulation-driven analysis to evaluate system behavior, identify potential risks, and optimize designs before real-world implementation. These projects leveraged AnyLogic simulation software to create dynamic system models using Discrete Event, Agent-Based, and Dynamic System modeling approaches, allowing system performance, interactions, and operational outcomes to be analyzed in a virtual environment. While these simulations were not considered traditional Proof of Concept (POC) implementations, they supported the POC process by providing a digital environment to validate assumptions, test system behaviors, explore alternative designs, identify bottlenecks, and reduce implementation risks before committing resources to physical development or deployment.

    01/2026 – 03/2026

    Key Modeling and Simulation Projects:

  • Supply Chain Simulation Model (AnyLogic)
  • Bass Diffusion Model as a Marketing Tool (Dynamic System Modeling)
  • Gas Station Operations Model (Dynamic Events Simulation)
  • Airport Passenger Flow Simulation (Discrete Event Modeling)
  • Wind Turbine Maintenance Agent-Based Simulation
  • Structural Engineering Optimization Model Using ModelCenter (MDAO)
  • Digital Offset Printing Press System of Systems (The HeidiXpress1000 ), Georgia Tech PMASE Program: Systems Design and Analysis Course
    10/2025 – 12/2025
    Bridge Infrastructure Management System (BIMS), Georgia Tech PMASE Program: Fundamentals of Modern Systems Engineering Course
    08/2025 – 09/2025
    React Web Developer Portfolio⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Nordleen De Frias
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    Server Side API Weather Dashboard⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Workday Scheduler - Data Persistance⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Password Generator⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Employee Tracker⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Team Profile Generator⁠, Full-Stack Web Dev Bootcamp at Georgia Tech
    09/2022 – 12/2022
    Digital Transformation, Regis House

    Led the transition from paper-based processes to cloud-based technologies, driving efficiency and accessibility. Attended Board of Directors, Dade County, and internal meetings to address technology concerns and implement new solutions. Analyzed services and vendor contracts to recommend improvements and cost-effective restructuring. Spearheaded the evaluation and integration of new electronic health record (EHR/EMR) systems, including Lauris, Epic, and Practice Fusion, by reviewing system workflows and processes.

    01/2017 – 06/2018
    Website Upgrade, Regis House

    Updated legacy website code and provided maintenance, SEO implementation with a GA4 account, and updates using a JavaScript, Bootstrap, HTML, and CSS template. Added email and domain services to Cloudflare account for email obfuscation, CDN, and to mitigate attacks on website. Established and integrated a Donorbox.org⁠ account and payment gateway, enabling secure online donations to support the organization’s initiatives.

    01/2017 – 06/2018
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