Shailee Shah
spshailee@gmail.com 734-233-1214 Somerville, MA (Open to relocate)
Work Experience

Instrumentl

Events and Community Manager
  • •Developed and executed a multi-channel content strategy spanning educational resources, social campaigns, and webinars, reaching 2,000+ professionals and generating 130+ qualified sales opportunities per quarter
    • May 2025 – Dec 2025Remote
  • •Managed content development for 40+ partners, creating branded toolkits and enablement materials that drove partner engagement and product adoption
  • •Wrote copy and produced educational materials for a new partner dashboard launch, supporting a 15% increase in partner-driven revenue

    • Klaviyo

    Partner Enablement Manager
  • •Produced presentation decks, one-pagers, and case studies for 60+ partner events, reaching 3,000+ attendees and achieving a 98% satisfaction rate
    • Jul 2023 – Dec 2024Boston, MA
  • •Partnered with product, marketing, and sales teams to develop enablement materials for quarterly product releases and seasonal campaigns, managing timelines to ensure on-time delivery
  • •Contributed to a cross-functional partner persona research project, translating engagement trends and partner feedback into content strategy improvements
    • BookBub
    Product Marketer
  • •Developed content marketing strategy for 60,000+ member community, creating educational guides, case studies, and email campaigns that drove product adoption
    • Sep 2022 – Jul 2023Remote
  • •Built and maintained a content library of product guides, FAQs, and email templates, equipping sales and support teams with consistent, on-brand messaging
    • Account Coordinator
  • •Managed relationships with authors and small publishers across 23 genres, serving as primary point of contact and driving $640K in annual revenue
    • Apr 2020 – Sep 2022Remote
  • •Partnered with product team to translate customer feedback and usage insights into product improvements, enhancing self-serve tools and user experience
    • Education

    B.A. Communication Studies, Honors Program

    Northeastern University, College of Arts, Media, and Design
    Sep 2016 – May 2020Boston, MA
    Skills
    Marketing Strategy: Content strategy and execution | Long-form & short-form copywriting | Copyediting & proofreading | Content calendar management | Web content management | Project management | Cross-functional collaboration
    Tools: Figma | Canva | Google Suite | Microsoft Office Suite | HubSpot | Klaviyo | Adobe Photoshop | Claude | ChatGPT