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Profile

Experienced and energetic Marketing Manager and User Acquisition Specialist with over 5 years of experience effectively managing multiple Top Ranking F2P games marketing projects from conception to completion. Bringing forth broad marketing knowledge, coupled with focused campaign and acquisition experience. Adept in monitoring and reporting marketing analytics, to maintain necessary internal communications within the company. Dedicated, hardworking, and committed to becoming a dependable and valuable team member.

Education
BSc (Hons) Business Administration and Marketing, Royal Holloway
  • •Awarded Distinction
  • •Demonstrated strong organizational and time management skills while managing multiple projects.
    • 2013 – 2016
  • •Developed and maintained courteous and effective working relationships.
  • •Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • •Paid attention to detail while completing assignments.
    • A Levels (Cambridge International Examination), Lahore College of Arts and Sciences
    2010 – 2013
    Professional Experience
    Creative Marketing Manager, Khaleef Technologies
  • •Managed a team of marketing professionals to ensure the success of marketing campaigns
  • •Lead on design and production of marketing creatives to execute marketing plans for Gago Multiplayer Platform and upcoming titles
    • Nov 2022 – presentPakistan
  • •Worked effectively to develop campaign strategies based on market insights and competitor landscapes
  • •Responsible for ensuring content is produced according to best practices and key learning using measurement and KPI's
  • •Data Analyst analyzing market trends and consumer behavior to inform marketing strategies for all new and existing titles
  • •Demonstrated creativity and resourcefulness by managing multiple campaigns for a variety of platforms including Facebook, Tiktok, Google Ads, MMP tools and more
    • Syed Zeeshan Akhtar
    Senior Marketing Executive, GeniTeam Solutions
  • •Directly supported the CEO in developing and executing efficient marketing plans for all ZNK games, including Scary Teacher 3D, Nick and Tani, Scary Robber, Scary Stranger and more for a variety of platforms including Facebook, Tiktok, Google Ads, MMP tools
  • •Creative Lead for new app ideas and market trends in the mobile gaming industry
    • Jan 2020 – Dec 2022Pakistan
  • •Lead coordinator for content specialists and designers to create high-performing creatives
  • •Developed and executed creative marketing plans based on extensive research that increased ROI by 25%
  • •Specialist responsible for analyzing marketing campaigns using key metrics and performance indicators to determine key insights about User Acquisition resulting in 30% CPI decrease
  • •Responsible for planning and implementing ASO techniques which resulted in a 20% conversion increase
    • Marketing Officer, GeniTeam Solutions
  • •Manager of social media & digital marketing campaigns for apps to ensure maximum user traffic
  • •Monetization Manager responsible for overseeing revenue generation & maximization increase of existing products by 10%
    • Apr 2018 – Jan 2020Paksitan
  • •Incorporated product changes into marketing campaigns to drive customer engagement and maximize profits.
  • •Researched industry and marketplace trends to enhance business operations.
  • •Leveraged YouTube and other viral marketing tools and channels to generate buzz.
  • •Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • •Liaison for timeline management and project delivery process with foreign clients
    • Customer Support Executive, Mind Bridge BPO
  • •Built strong relationships with field operations team to support business development opportunities and improve service.
  • •Provided excellent customer support to UBER for its riders within Pakistan
    • Nov 2016 – Feb 2017Pakistan
  • •Managed customer service effectiveness by monitoring performance and assessing metrics.
    • Skills
    Google Adwords|Facebook Campaigns|Google Analytics|Game Publishing|App Store Management|ASO|Creative Strategy|Data Analysis
    Interests
    Travel|Sports|Reading|History and Politics
    Syed Zeeshan Akhtar