Nimra Khalid B2B Content & SEO Marketing Strategist
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Profile

I'm a Psychologist turned writer with over 8 years of work experience as a copywriter, content strategist and editor. I have successfully created and implemented SEO-driven content strategies for B2C, and B2B clients, agencies.

Currently, I am working as a Head of Content at a UK based Agency.

Projects
Portfolio items
Education
MS Industrial/Organizational Psychology, Government University, Lahore
2019 – 2021

Graduated with a cumulative GPA of 3.4

BS Applied Psychology, LCWU
2012 – 2016

Graduated with a cumulative GPA of 3.6

Work Experience
Head of Content, Jodana
2024 Jan – present | London, United Kingdon
  • •Develop and implement content strategies that align with SEO best practices, improving keyword rankings and driving organic traffic.
  • •Manage and mentor a team of writers, providing ongoing training in content creation, SEO techniques, and growth strategies.
  • •Oversee content production for client websites, ensuring clarity, engagement, and alignment with brand positioning.
  • •Track and analyze content performance metrics, using insights to refine strategy and enhance effectiveness.
  • •Work closely with clients to understand their goals, develop tailored content strategies, and optimize web content for lead generation and conversions.
    • Senior Content Lead, Jodana
    2023 Jun – 2023 Dec | Lahore, Pakistan
  • •Leading content strategy and execution at Jodana.
  • •Developing comprehensive content strategies that align with business goals.
  • •Actively involved in creating diverse content types, including blogs, landing pages, and promotional materials.
  • •Conducting keyword research and optimizing content to enhance SEO performance.
  • •Ensuring all content reflects and reinforces the brand's voice and messaging.
  • •Developing content aimed at increasing brand awareness and reach.
  • •Designing and creating effective landing pages to drive conversions.
  • •Monitoring content performance and making data-driven adjustments for continual improvement.
    • Freelance Copywriter and Editor, Upwork.com
    2014 – present
  • •Worked with small business owners and SaaS startups
  • •B2B and B2C Copywriting and email marketing for clients in the health and wellness industry
  • •Copyediting, content writing, web page writing for Saas, wellness and coaching clients
    • Content Editor & Writer, LeggUp
    2021 Mar – 2021 Dec
  • •Responsible for creating weekly content
  • •Researched the userbase, pitched, planned, and implemented content strategy
  • •Responsible for creating, editing, and SEO optimizing the deliverables
    • Content Writer & Editor, Any.do
    2021 May – 2021 Dec
  • •Worked with the Content team to write content for the Any.do Blog
  • •Edited & optimised previous content to improve readability
  • •Implemented keyword research and other strategies to SEO optimize the content
    • Lead Content Editor & Copywriter, Rabt Media
    2016 – 2017

  • •Led a team of content creators
  • •Content management via WordPress