Digital marketing and operations professional with cross-functional experience across performance marketing, eCommerce management, US-based customer campaigns, and medical billing. Hands-on with Meta Ads, Google Ads, GA4, n8n automation, Shopify, and WordPress with a track record that spans international support operations, healthcare platforms, and building a concierge startup from the ground up. Comfortable moving between strategy and execution; strongest in environments where marketing, ops, and systems thinking overlap.
Delivered end-to-end customer and sales support across US-based campaigns: Western Union, Walmart, and Fairways Logistics, managing orders, payments, and shipments while resolving issues efficiently using Salesforce and other relevant software.
Delivered creative design solutions for startups and small businesses using Photoshop, Canva, and WordPress. Designed social media creatives, optimized Instagram profiles, and supported brand growth by creating Amazon private label listing.
Managed daily operations of a Shopify store, product listings, inventory control, and website maintenance across 200+ SKUs. Prepared monthly and quarterly financial reports, oversaw order fulfillment, and handled customer support with a focus on reducing returns and improving customer experience.
Four-year undergraduate program covering core business disciplines: management, marketing, finance, and accounting, with coursework grounded in real-world business strategy and operations.
Brand Positioning, Go-to-Market (GTM), Omni-channel Strategy
Meta & Google Ads, ROAS Optimization, Funnel Architecture
n8n Workflow Automation, Marketing Ops, GA4, CRM Data Syncing
Market Gap Analysis, Competitive Intelligence, Consumer Insights
Completed an intensive medical billing bootcamp (CureMD, 2025) covering anatomy, the full RCM cycle, and hands-on application creating medical claims for US-based insurance companies, managing patient billing, and handling claim denials through the appeals process.
Learning WordPress site architecture and DevOps fundamentals, applying directly to hands-on application deployment of a self-hosted Ubuntu server on Oracle Cloud, along with a full WordPress Elementor site from scratch and a Lovable-based web application connected to a Supabase backend. Configuring Docker-based application stacks, setting up reverse proxies, and maintaining multiple live web services.
Raabta is a concierge and care coordination service built for the overseas Pakistani diaspora, providing a trusted on-the-ground presence in Pakistan for families living abroad. As Founder, I am leading brand strategy, service design, technology infrastructure, and a full go-to-market strategy. The business is currently in its pre-launch phase, with the UK as the primary market and expansion planned across other counries.
Worked as a Real Estate Agent in Lahore's residential and commercial property market, managing the full client journey from property listings and site visits to negotiations, deal closings, and documentation. Served a diverse client base, including local buyers, overseas Pakistani investors, and institutional clients, building trust across in-person and remote relationships.
Oversaw daily operations for Fast Developers, specializing in CCTV security installations and general IT solutions. Managed end-to-end project delivery from client briefs and equipment procurement to technician coordination and on-site installations. Handled client acquisition, maintained project timelines, and ensured quality across residential and commercial setups.