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PROFILE SUMMARY
Accomplished and data-driven **Chief Marketing Officer** with 20+ years of experience leading integrated marketing strategy across B2B and B2C sectors. Expert in developing full-funnel campaigns, aligning cross-functional creative, content, and communications teams, and translating complex client needs into actionable marketing strategies that deliver measurable growth. A collaborative, forward-thinking leader who thrives in fast-paced environments and builds brands that resonate. Key strengths include integrated campaign strategy, creative direction, marketing operations, brand positioning, process optimization, analytics and insights, and cross-departmental collaboration.
PROFESSIONAL EXPERIENCE
01/2023 – PresentLehi, UT
Chief Marketing Officer (CMO), Smart Resources - Parent company of Smart Search, Smart Trades, Smart Staffing, Smart HR & Consulting, and Gig Work.

Lead marketing strategy and operations for five subsidiary brands under the Smart Resources umbrella, overseeing corporate, industrial, trades, HR consulting, and gig workforce sectors.

  • •Provide strategic direction across digital, creative, communications, and social initiatives to drive unified brand growth.
  • •Develop and execute integrated marketing strategies that increase awareness, engagement, and qualified lead generation.
  • •Collaborate with executive leadership to align marketing initiatives with business development goals, supporting revenue growth and market expansion.
  • •Direct creative and production teams to ensure timely, cohesive, and on-brand campaign delivery.
  • •Build and maintain scalable content systems and brand assets, establishing consistent voice and cadence across all channels.
  • •Implement SOPs for document creation and marketing workflows, improving operational efficiency and brand consistency.
  • •Analyze campaign performance, translate insights into strategy, and optimize ROI through continuous improvement.
  • •Serve as strategic liaison between leadership, internal teams, and clients to ensure collaboration and marketing excellence.

    • Key Achievements:

  • •Established brand identities and go-to-market strategies for new verticals, including Smart HR and Smart Branding.
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  • •Increased qualified sales leads by over 30% through integrated content and advertising strategies.
  • •Designed and implemented lead generation systems that improved pipeline quality and marketing-to-sales conversion rates.
  • •Spearheaded a rebranding initiative that resulted in a 80% increase in brand engagement and visibility across all platforms.
    • 09/2022 – 01/2023Salt Lake City, UT
    Head of Marketing (SaaS, B2B/B2C), Notifyre

  • •Oversaw PPC, design, communications, and lead generation for GoLogic, GoFax, Faxaroo, and Notifyre brands.
  • •Rebuilt marketing infrastructure with new workflows and policies.
  • •Achieved a 35% increase in lead-to-SQL conversion through refined PPC and retargeting.
    • 01/2021 – 09/2022Provo, UT
    Vice President of Marketing (SaaS, B2B), DecisionWise & Spectiv

  • •Led the multi-brand marketing strategy across PPC, SEO, and communications.
  • •Achieved a 30% increase in Sales Qualified Leads within 3 months through targeted campaigns.
  • •Introduced new brand assets, oversaw a website redesign, and executed a 12-month go-to-market plan.
    • 01/2019 – 01/2021Salt Lake City, UT
    Chief Operating Officer (SaaS, B2B/B2C), SMG

  • •Led marketing and sales teams, creating an employee model and developing comprehensive training manuals.
  • •Implemented effective project management systems to enhance coordination across multiple departments.
    • 01/2018 – 01/2019New York, NY
    Vice President of Marketing – USA (B2B), Atalian Global Services

  • •Managed marketing operations throughout North America and guided strategic efforts in Europe.
  • •Enhanced brand messaging and coordinated global campaigns through effective strategy implementation.
  • •Directed the development of marketing strategies that increased brand visibility by 150%.
    • 03/2016 – 01/2018New York, NY
    Director of Marketing (B2C), Beam Living (Blackstone Portfolio Company)

  • •Developed and implemented strategic marketing plans that increased customer acquisition by 24%.
  • •Led a team of 4 marketing professionals to achieve record growth in brand engagement and market share.
  • •Coordinated cross-functional teams to optimize the customer journey, improving customer satisfaction rates by 45%
  • •Directed the creation of multi-channel campaigns, including digital, print, and social media, leading to user engagement growth of 110%.
  • •Established partnerships with key industry players, resulting in enhanced brand visibility and positioning.
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    02/2014 – 03/2016Orem, UT
    Head of Marketing (B2C), Peak Living

  • •Directed marketing and PR for a rapidly scaling property management Company; led a team of six spanning design, editorial, and corporate events.
  • •Developed and implemented strategic marketing programs boosting brand awareness by 80%
  • •Spearheaded digital marketing campaigns that increased customer acquisition by 45% within two years, strengthening occupancy rates and brand visibility across managed properties
    • 2007 – 2012Queensland, Australia
    National Marketing Manager (B2C), The Frilly Filly

  • •Led national brand and marketing operations, executing product launches and retail campaigns.
    • EDUCATION
    2024 – 2026Online
    Master of Business Administration - MBA, University of Cumbria
    2020 – 2023Online
    CORe (Post-Graduate Certificate), Harvard Business School Online
    AMA – Professional Certified Marketer (PCM) in Marketing Management, AMA
    2007 – 2011Rockhampton, Australia
    Bachelor of Laws, CQ University
    2004 – 2006Rockhampton, Australia
    Associate of Business (Marketing Focus), CQ University
    CORE SKILLS
    Strategic Brand Leadership
    Demand Generation & Lead Growth
    Marketing Operations & Process Excellence
    Creative Direction & Campaign Oversight
    B2B / B2C Growth Strategy
    Integrated Marketing & Communications
    Digital Strategy & Performance Optimization
    Data-Driven Decision Making & Analytics
    Market Positioning & Go-to-Market Strategy
    Customer Experience & Brand Loyalty
    CERTIFICATIONS
    Twitter Flight School
    LinkedIn Marketing Strategy Certification
    Google Ads Certification
    HubSpot Inbound Marketing & HubSpot Strategy Certifications
    Meta (Facebook) Blueprint Certification
    AMA – Professional Certified Marketer (PCM) in Marketing Management
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