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Ishaan Tyagi Applying at Snapchat for the open role of 'Talent Partnerships Lead, Regional Markets'
Email
[email protected]
Phone
+919652520872
Location
Location: Rajnagar, Ghaziabad, Uttar Pradesh, India
LinkedIn
linkedin.com/in/ishaantyagi
Professional Summary

With 8 years of experience as a Digital Media Specialist, I've developed a strong foundation in consumer tech and digital content platforms, coupled with a comprehensive understanding of the creator ecosystem. Throughout my career, I've utilized strategic thinking and in-depth research to effectively influence stakeholders and make impactful decisions. I'm adept at managing programs and projects, consistently developing and scaling initiatives while embracing an entrepreneurial mindset. My attention to detail and problem-solving skills have helped me excel in fast-paced, dynamic environments, ensuring successful outcomes for a variety of complex projects and campaigns at Google Operations Center and Accenture in various roles.

Projects

Automation and Predictive Intelligence (2024-ongoing)

  • •Analyzed datasets utilized by Artificial Intelligence to generating answers for Search Ads 360 specific questions.
  • •Provided recommendations to ensure the generated answers stay factual, aiding in supervised machine learning aimed at training an A.I. driven chatbot for SA360.

    • New Search Ads 360 experience training (2023 - ongoing)

  • •Developed quarterly training programs for the team to address the need for continuous knowledge delivery to ensure everyone is up to speed with the product.
  • •Progress was assessed by conducting monthly assessments. This enhanced team's knowledge, skills, performance and ability to work on complex issues put forward by clients.

    • Training international SA360 teams (2019-2022)

  • •Trained and mentored new hires for Search Ads 360 teams based out of Tokyo and Shanghai, leading to the establishment of the first ever L1 teams in these regions.
  • •This resulted in a 100% increase in SA360 team's ability to support regional clients in these areas.

    • Knowledge Management (2022)

  • •Collaborated with nine platform teams within Google Operations center to measure quarterly success of knowledge management initiatives.
  • •Shared analysis on monthly and quarterly basis for highlighting knowledge gaps within teams which were then discussed in business reviews.

    • Communication trainer (2022)

  • •Certified as a communication trainer by existing language specialists at GOC in June 2022 and was assigned the responsibility for conducting communication training for 'Search Ads 360' and 'Campaign Manager 360' teams.
  • •Trained agents to enhance their external facing communication, resulting in an improvement of client satisfaction metric.

    • Standard Operation Procedure Development (2019-2022)

  • •Recognizing the need for a standardized approach to investigate issues revolving around Data Migration, optimization through SA360 Bidding Algorithms, Templates and Reporting API, I created multiple workflow guides for legacy Search Ads 360 experience
  • •Adoption of these guides as standard operation procedures for investigating issues helped in reducing the overall time taken to troubleshoot issues.
    • Skills
    Search Ads 360: Subject matter expert and Product Trainer | Proficient in evaluating algorithmic bidding in SA360 (ROAS/CPA/Auction time/Intraday/Budget bid strategies)
    Google Ads: Proficient in performance evaluation, troubleshooting and testing
    Campaign Manager 360 Reporting: Proficient in pulling CM360 reports using report builder
    Google Analytics: Used for comparative analysis and troubleshooting discrepancies
    Work Experience

    Google Operations Center

    Digital Media Specialist
  • •Providing strategic consultation on Search Ads 360 in capacity of a senior product subject matter expert on complex search marketing challenges to help account managers and frontline agents.
    • May 2020 – presentGurugram, India
  • •Comprehensive escalation management focusing on resolving troubled cases flagged by stakeholders for diffusing tough situations and drive exceptional levels of customer service.
  • •Conducting assessments and customizing solutions to correct deviations seen in algorithmic bidding, templates, reporting discrepancies, 3P tracking and its implementation on landing page URLs, A/B testing
  • •Collaborating with core product, product management and engineering teams to streamline efforts towards managing customer bugs.
  • •Preparing root cause analysis to identify gaps and sharing feedback with team members.

    • Accenture

    Digital Marketing Advisory Associate
  • •Provided tailored solutions to clients by interpreting reported bottlenecks while using Google's Double-click ad tech marketing products used in online marketing.
    • Jul 2017 – May 2020Hyderabad, India
  • •Was in a pilot batch to work exclusively with the most important and valuable clients in Search Ads 360.
  • •Earned more than 450 positive client satisfaction responses between 2018-2019, this was the highest number of positive feedbacks earned by an individual among all the platform teams combined.
  • •Promoted to the role of 'Subject Matter Expert' for Search Ads 360 in 2019.

    • Accenture

    Internal Systems Analyst
  • •Achieved SLA's by efficiently working within tight deadlines.
    • Jan 2016 – Jul 2017Hyderabad, India
  • •Worked with Googlers on solving complex issues with internal products used for media plan creation, execution and measurement
  • •Promoted as the process trainer in 2017, managed training and development of new hires.
  • •Was appointed as a single point of contact for managing communications with the vendor management team at Google.
    • Education

    Institute of Public Enterprise

    Post Graduate Diploma in Management (equivalent to MBA, Full time)
  • •Equivalent to M.B.A.
    • Hyderabad (Shamirpet), India
  • •Dual specialization: Marketing and Systems
  • •Internship: GCMMF: Amul

    • Jaipuria Institute of Management

    Bachelor of Business Administration (Full time)
  • •Internship: HCL Technologies Limited
    • Vaishali, NCR, India

    Picasso Animation College

    Game design and art (Full time)
  • •Diploma in Game Design And Art
    • Delhi (South Ex.), India
  • •Year end project: Designed a Game in Unity 3D
    • Awards, Kudos and Achievements
  • •Received kudos from Account Managers at Googler for resolving a high revenue impact issue (February 7, 2022).
  • •Earned Google operations center G.O.L.D. Award on August 7, 2020.
  • •Received kudos from SA360 team manager in Tokyo for training their agents during months of November 19, 2020 and then again from January 11, 2021.
  • •4 Client Appreciation Awards (January 2019, April 2017, June and August 2016).
  • •3 consistent performer awards in Internal Systems team (January 2017, September and July 2016).