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Kanstantsin PadzyakauChief Marketing Officer
Profile

Results-oriented and data-driven Digital Marketing Leader with 15 years of experience delivering sustainable user acquisition and growth for E-commerce, SaaS, Travel, EdTech, and others companies. Expert in full-funnel marketing strategies, from User Acquisition to CRO, Analytics, and Retention. Adept at building and managing high-performing remote teams, developing custom marketing solutions, and optimizing campaigns for maximum impact. Open to a challenging Head of Marketing / CMO / Head of Growth position in a company poised for significant growth.

I have:

  • •Led the user acquisition growth for some of the world's largest international brands, managing over €50 million in paid media investment.
  • •Possess a unique combination of leadership experience, having served as Head of Performance Marketing for major international clients while also co-founding and scaling a successful marketing agency as CMO & Co-founder.
  • •Successfully built and led an international remote team of 40 digital marketing professionals.

Most relevant experience

CMO & Co-founder | Pride Marketing | 06/2015 - 01/2023 | Barcelona, Spain

In a dual role as CMO and Co-founder, I directed both client-facing performance strategies and internal agency growth."

  • •Strategic Leadership & Execution: Developed and implemented data-driven marketing strategies, media plans, and custom technical solutions for key clients. Utilized BI systems for analysis and forecasting, and participated in comprehensive business audits.
  • •Team & Talent Development: Built, mentored, and led high-performing marketing departments (SEO, PPC, Analytics). Designed and implemented training programs that improved team skills and productivity, while fostering a positive culture.
  • •Agency Operations & Growth: Drove business development by launching new agency products and integrating advanced marketing tools. Oversaw key personnel, financial, and product decisions while managing high-level client relationships and conflict resolution.
    • Significant projects and achievements

    Yandex | Saas, online-streaming, gadgets, tickets seller (web and app, over 20m users)

  • •Built an out-staff team with 15+ skilled paid marketing specialists in a year
  • •Thanks to our team, the number of paid users of the 3 main client products increased from 40 to 75% in the first year of operation
  • •Managed to increase the return on advertising by 35% by reducing the churn of paying users

    • Hidemy.name | VPN service

  • •Achieved a 350% growth in organic traffic over a year and a 30% increase in conversion rates
  • •Developed a highly profitable remarketing funnel

    • Skyengschool.com | Edtech, 7M+ User

  • •Successfully created a profitable lead generation funnel for a new product in a super competitive niche (utilizing Facebook ads and Google Ads)
  • •Achieved a 70% increase in sales within the first 6 months

    • Mcdonaldpaper.com | Restaraunt supplier

  • •Designed and implemented a complex B2B marketing strategy and CJM
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  • •Achieved a 150% increase in sales and 2x ROI within the first 12 months

    • Tarantool.io | Saas, software

    - Implemented a profitable content marketing funnel and paid traffic strategy for a complex IT product

    Drimsim.com | Sim card for travel, worldwide

    - Provided a full complex of digital marketing services

    Other professional Experience

    Senior performance manager

    Pride Marketing
    03/2013 – 06/2015 | Moscow

    Performance manager

    Vmeste agency
    06/2011 – 01/2013 | Remote

    Data Journalist

    sportsdata.ag
    01/2010 – 06/2011 | Remote
    Courses

    Google Digital Marketing & E-commerce (7 courses, specialization)

    Google

    Business Metrics for Data-Driven Companies

    Duke University

    An Introduction to marketing

    University of Pennsylvania
    Marketing skills
    Digital marketing strategyBing adsLinkedin AdsGoogle AdsFacebook AdsSEOMobile marketingData analysisGrowth marketingCompetetive analysisGoogle AnalyticsGoogle Search ConsoleGTMContent marketingEmail marketing
    Education

    Bachelor of Marketing

    Plekhanov Russian University of Economics
    2008 – 05/2012 | Moscow
    Additional info

    My main experience is in the following industries:

    SaaS, Ed-tech, E-commerce, Sport, B2B

    I have key experience in working with the following marketing channels:

    Facebook Ads, Google Ads, Linkedin Ads, SEO, Google Analytics, Power BI, RTB, Affiliates

    I have worked on projects across different geographies:

    US, EU, CIS, Asia
    Languages
    English
    Spanish
    Russian
    Interests
    NeuroscienceFootballAstrophysicsGadgetsDart / FlutterSurfingTravelsDogsData SciencePadelScience fictionAI
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