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Kanstantsin PadzyakauChief Marketing Officer
Profile

Results-oriented and data-driven Digital Marketing Leader with 12 years of experience and a proven track record of delivering results for B2B, SaaS, EdTech, and E-commerce projects. Proficient in SEO, Paid ads, Web-analytics, CRO, Email marketing, and more. Adept at managing remote teams, developing custom marketing solutions, and optimizing campaigns. Seeking a Head of Marketing / CMO / Head of Growth position in a company that challenges me to grow and excel.

I have:

  • •Combined the unique experience of managing a marketing agency as a CMO & Co-founder while having experience as Head of Digital Marketing on the side of large clients (out-staffing model)
  • •Successfully led an international remote team of 40 digital marketing professionals
  • •Supported the growth of some of the largest international brands' online marketing, with over €50 Million invested in paid advertising
Most relevant experience

CMO & Co-founder | Pride Marketing | 06/2015 - 01/2023 | Barcelona, Spain

I have two main areas of experience: as a CMO (70% of the time, managing performance processes of projects) and as a co-founder (30% of the time, managing the agency).

As a CMO, I have:

  • •Managed key departments (SEO, PPC, Analytics, Performance managers)
  • •Developed and implemented strategies for key clients
  • •Sourced, prepared, and managed out-staff teams for big companies
  • •Developed complex, custom technical solutions for challenging projects
  • •Worked with BI systems for data visualization and analysis
  • •Created media plans and forecasted results of advertising campaigns for new and existing launches
  • •Participated in comprehensive business audits (including investment processes)

    • As a Co-founder, I have:

  • •Found and developed key personnel
  • •Created and launched new agency products
  • •Mentored a high-performing digital marketing team with positive culture and feedback system
  • •Approved key decisions (personnel, product, financial, organizational) with my agency partner
  • •Designed and implemented training programs that improved skills and productivity
  • •Researched, tested, and integrated new digital marketing tools
  • •Resolved conflicts with key clients and maintained long-term relationships
    • Significant projects and achievements

    Yandex | Saas, online-streaming, gadgets, tickets seller (web and app, over 20m users)

  • •Built an out-staff team with 15+ skilled paid marketing specialists in a year
  • •Thanks to our team, the number of paid users of the 3 main client products increased from 40 to 75% in the first year of operation
  • •Managed to increase the return on advertising by 35% by reducing the churn of paying users

    • Hidemy.name | VPN service

  • •Achieved a 350% growth in organic traffic over a year and a 30% increase in conversion rates
  • •Developed a highly profitable remarketing funnel
    • Kanstantsin Padzyakau
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    Skyengschool.com | Edtech, 7M+ User

  • •Successfully created a profitable lead generation funnel for a new product in a super competitive niche (utilizing Facebook ads and Google Ads)
  • •Achieved a 70% increase in sales within the first 6 months

    • Mcdonaldpaper.com | Restaraunt supplier

  • •Designed and implemented a complex B2B marketing strategy and CJM
  • •Achieved a 150% increase in sales and 2x ROI within the first 12 months

    • Tarantool.io | Saas, software

    - Implemented a profitable content marketing funnel and paid traffic strategy for a complex IT product

    Drimsim.com | Sim card for travel, worldwide

    - Provided a full complex of digital marketing services

    Other professional Experience

    Senior performance manager

    Pride Marketing
    03/2013 – 06/2015 | Moscow

    Performance manager

    Vmeste agency
    06/2011 – 01/2013 | Remote

    Data Journalist

    sportsdata.ag
    01/2010 – 06/2011 | Remote
    Courses

    Google Digital Marketing & E-commerce (7 courses, specialization)

    Google

    Business Metrics for Data-Driven Companies

    Duke University

    An Introduction to marketing

    University of Pennsylvania
    Marketing skills
    Digital marketing strategyBing adsLinkedin AdsGoogle AdsFacebook AdsSEOMobile marketingData analysisGrowth marketingCompetetive analysisGoogle AnalyticsGoogle Search ConsoleGTMContent marketingEmail marketing
    Education

    Bachelor of Marketing

    Plekhanov Russian University of Economics
    2008 – 05/2012 | Moscow
    Additional info

    My main experience is in the following industries:

    SaaS, Ed-tech, E-commerce, Sport, B2B

    I have key experience in working with the following marketing channels:

    Facebook Ads, Google Ads, Linkedin Ads, SEO, Google Analytics, Power BI, RTB, Affiliates

    I have worked on projects across different geographies:

    US, EU, CIS, Asia
    Languages
    English
    Spanish
    Russian
    Interests
    NeuroscienceFootballAstrophysicsGadgetsDart / FlutterSurfingTravelsDogsData SciencePadelScience fictionAI
    Kanstantsin Padzyakau
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