Oluchi MarvellousSocial Media and Content Strategist
Profile

Content Strategist and Social Media Manager with 2 years of experience helping startups and creator-led brands grow through strategic storytelling, social media marketing, and community engagement. Experienced in developing content strategies, managing multi-platform campaigns, analyzing audience insights, and creating content that drives engagement, brand awareness, and business growth. Adept at turning ideas into high-performing content while collaborating across teams to achieve marketing objectives.

Experience
Founder & Content Strategist | Oluchi Archives
Aug 2025 | Lagos, Nigeria
  • •Founded and manage a digital storytelling platform spotlighting Gen Z creatives, entrepreneurs, and culture through long-form and social-first content.
  • •Developed and executed content strategies that reached 8,500+ Instagram accounts within seven days, driving sustained audience engagement across Instagram, Medium, and Substack.
  • •Published 70+ articles and stories, establishing a consistent brand voice while building audience trust and platform growth.
  • •Built and managed a multi-platform creator community, maintaining strong engagement through authentic audience interaction despite multiple account deactivations.
  • •Secured creator and entrepreneur partnerships through strategic outreach, coordinating campaigns, publishing schedules, and post-campaign reporting.
  • •Managed end-to-end content production, including editorial planning, collaboration management, copywriting, and performance analysis.
    • Social Media Manager | LocalBuka
    Oct 2025 – Apr 2026 | Lagos, Nigeria
  • •Manage social media strategy and content across Instagram, X, and WhatsApp, ensuring a consistent and engaging brand presence.
  • •Planned and executed seasonal campaigns, including the “12 Days of Christmas: LocalBuka Edition,” increasing community participation and engagement.
  • •Collaborated with designers, copywriters, and internal stakeholders to deliver cohesive marketing campaigns aligned with brand objectives.
  • •Wrote high-converting captions, calls-to-action, and interactive content designed to increase reach, engagement, and audience retention.
  • •Monitored content performance and translated insights into continuous content strategy improvements.
    • Community Manager | The Lady Dynamique Network
    Oct 2025 – Apr 2026
  • •Manage a women-focused online community by developing structured engagement strategies that encourage meaningful conversations and member participation.
  • •Designed weekly content calendars featuring themed discussions, reflection prompts, polls, and networking activities.
  • •Increased member engagement through community-led initiatives focused on professional development, wellness, and accountability.
  • •Maintained a positive and inclusive community environment while balancing engagement with member experience.
    • Content Strategist & Social Media Manager | Pluto Concierge
    May 2026 | Lagos, Nigeria
  • •Lead the brand’s content strategy across social media, developing content that aligns with marketing goals and audience interests.
  • •Conceptualize, script, create, edit, and publish short-form content across Instagram, TikTok, Snapchat and Facebook driving brand awareness and audience engagement.
  • •Plan and manage content calendars, ensuring consistent storytelling and timely campaign execution.
  • •Partner with creators, influencers, and B2B businesses to produce collaborative content that expands brand reach and strengthens strategic partnerships.
  • •Write compelling captions and campaign messaging that reflect the brand’s voice and encourage audience interaction.
  • •Monitor content performance and audience insights to refine creative direction and improve content effectiveness.
    • Freelance Ghostwriter | Fiverr & Upwork
    2020 – Oct 2025
  • •Delivered ghostwriting services for local and international clients, producing blogs, articles, newsletters, and marketing content across multiple industries.
  • •Managed end-to-end client relationships, resulting in repeat contracts through consistent quality, timely delivery, and effective communication.
  • •Conducted audience and keyword research to create SEO-informed content aligned with client objectives.
  • •Successfully managed multiple concurrent projects while maintaining high editorial standards and meeting tight deadlines.
    • Education

    Bachelor of Science (B.Sc.) in Physiology

    Alex Ekueme Federal University, Ndufu Alike, Ikwo
    Sep 2023 – Oct 2027Abakaliki, Ebonyi State, Nigeria.
    Skills
    Technical Skills
    • •Content Strategy
    • •Social Media Management
    • •Content Marketing
    • •Community Management
    • •Copywriting
    • •Campaign Management
    • •Canva
    • •CapCut
    • •Notion
    • •Meta Business Suite
    • •Google Workspace
    Soft Skill
    • •Strategic Thinking
    • •Communication
    • •Collaboration
    • •Creativity
    • •Time Management
    • •Problem Solving