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Shubham Sinha Data Driven Performance Marketer
Email
[email protected]
Location
Pitampura, New Delhi
Profile

I am a digital marketer with expertise in Performance Marketing. Through my previous roles, I’ve developed skills in optimizing campaigns for traffic, conversions, and ROI using data-driven strategies. I stay updated with trends and focus on delivering measurable results.

Key Highlight: Managed a daily budget of Rs. 80,000, consistently maintaining a ROAS of 4+.

Education

Bachelor Of Business Administration(Marketing)

Guru Gobind Singh Indraprastha University
2021 – 2024 | New Delhi, India

Secondary & Higher Secondary(PCM)

D.A.V Public School
2012 – 2021 | India
Professional Experience

Performance Marketing Excecutive

Giffy Infotech Pvt Ltd. (Clickokart.com ,TheWalletStore.in ,Kayxn.com ,MakeYoursGift.com)
2023/07 – present | Delhi, India
  • •I primarily manage both Google Ads and Facebook Ads to drive business growth.
  • •I analyze ad performance and optimize campaigns to ensure maximum ROI.
  • •Gain insight into new trends and explore cross-platform strategies to enhance campaign effectiveness across various channels..

    • Digital Marketing Intern

    Giffy Infotech Pvt Ltd. (Clickokart.com ,TheWalletStore.in)
    2022/07 – 2022/12 | Delhi, India

    Mostly worked on SEO strategies, built backlinks, gained insights into performance marketing and managed several Facebook ad campaigns.

    Courses

    Leadership and Team Effectiveness

    Indian Institute Of Technology Roorkee
    2024/01 – 2024/04 | Delhi, India

    Innovation and Start-up Policy

    Indian Institute of Management Bangalore
    2023/01 – 2023/10 | Delhi, India
    Skills
    Paid Ads (Meta & Google)
    • •Campaign Management: Managed and optimized Meta & Google ads campaigns.
    • •Audience Targeting & Segmentation: Targeted key audience segments to drive conversions (Meta ads).
    • •Ad Copy & Creative Development: Created ad copy and designs using Canva.
    • •Budget Management & Bid Strategies: Managed daily budget of 80,000 with ROAS of 4+ and implemented bid strategies.
    • •Performance Tracking & Analytics: Monitored and optimized ad performance.
    • •A/B Testing & Optimization: Conducted A/B tests to improve campaign results.(Meta ads)
    • •Conversion Tracking & Pixel Implementation: Set up tracking and pixels for conversions.
    • •Remarketing & Retargeting Strategies: Executed remarketing campaigns to boost engagement.
    • •Gaining experience in cross-platform marketing like Snapchat, Cred, LinkedIn, and more.
    SEO
    • •Conducted site audits, on-page, and off-page SEO to improve rankings.
    • •Optimized pages for better performance and created high-quality backlinks.
    • •Applied technical SEO practices for site speed, mobile optimization, and structure.
    Influencer Marketing
    • •Executed influencer marketing campaigns for The Wallet Store, negotiating deals via email and Instagram DMs.
    • •Boosted brand awareness and drove sales, leading to increased engagement and revenue growth.
    Declaration
    I, Shubham Sinha, declare that the information in my resume is true and accurate. I am applying for the Performance Marketing Executive position and believe my skills align with the role. I look forward to contributing to your company's success.

    Shubham Sinha

    Pitampura, New Delhi